Archive for April, 2009

5 Things That Will Improve Your Web Site Traffic (Plus 1 to Avoid!) – Part III

April 24, 2009 By: admin Category: Web Design

Systemtek Website Design SEO Naperville

Systemtek Website Design SEO Naperville

5.  Don’t worry about how many people come to the site but with how long they stay.
That means focusing on those areas that will encourage people to hang out longer. To measure this, we recommend Google Analytics because, although it has problems, “it’s free.”

6. Forget the Flash!
Flash has a definite and, most likely, permanent place in the Web designer’s toolbox. But, used without careful thought and consideration, Flash can mean the death of your online venture! I should mention up-front that I’m talking about all-Flash sites - while a site built entirely in Flash might be ok for some purposes (for example an online portfolio), for a business site, it’s a real killer!
What’s the Problem?
So what exactly is the problem with an all-Flash business site?

·         Usability takes a tumble

·         Accessibility dies

·         Modem users suffer, and

And most Importantly, Search engines don’t index Flash files!

HTML is a content medium — search engines pick up HTML just fine. Flash is a graphics medium, and should be used for …er… graphical content!

The indexing of Flash files is incomplete at best, and is still a shady, unexplored area. This means that all that hard work, or if you’re the client, all that cash, is probably for nothing. If you are faced with the task of optimizing an all-Flash Website, then currently the best way forward is to develop an alternate HTML Website. Have the home page run as a loading page for the Flash site with a prominent link to the alternate HTML version.

Just for your information, someone I recently spoke to who implemented this solution reports that between 70% and 80% of users click the HTML link on average. Says it all, really!

(The End)
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5 Things That Will Improve Your Web Site Traffic (Plus 1 to Avoid!) – Part II

April 24, 2009 By: admin Category: Web Design

Systemtek Website Design SEO Naperville
Systemtek Website Design SEO Naperville

3. Start a blog and participate in other blogs.

These two go hand in hand. By “participate,” we don’t mean leaving comments just to be able to include a link back to your own site. We means becoming part of the “ecosystem” of the community. “Over time the people whose blogs you’re commenting in will notice you and start making references back to you.”

The value of blogging on a reasonably consistent basis - aside from being able to share your expertise and opinions with the literate world - is that search engines will index your site more often. Small business sites, especially, can go for a long time without being indexed. Google does that by design. “They know that the site exists. It’s known as the Google Sandbox. But they want to make sure you’re not a pornographer or a bad actor, basically. You can get around that by having what are known as ‘authority links’ coming back to you.”

For example, if you’re writing about tennis, and you participate in the important blogs in the world of tennis, having those links coming back to your site would be regarded as authority links. “That’s a clue to Google to get you out of that sandbox, links are the new gold standard in managing to get ranking on the search engines.”

4. Add something interactive to the site that will make people come back over and over. One client, a high-end real estate finance organization, added a calculator where people can figure out how their taxes would benefit by doing something with the firm. “People come back repeatedly to use it.”

Besides being fun and having potential viral implications, interactive devices help your site to “get embedded in [visitors'] psyches”, “I constantly have clients tell me that the difference in their sales process from this is like night and day. People talk to them as if they already have a relationship.” This can shorten the sales cycle and reduce the amount of effort you have to put forward to build credibility with potential customers or clients.

 

(To be continued…)
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5 Things That Will Improve Your Web Site Traffic (Plus 1 to Avoid!) – Part I

April 24, 2009 By: admin Category: Web Design

Systemtek website design SEO Naperville
Systemtek website design SEO Naperville
By: Celeste Bishop

There are plenty of ways to generate attention for your web site, but you’ll also want to make sure you’re covering the basics too. Here are some tips to learn what you can do right now, this week, to optimize your site!

1. Figure out what key words and phrases are going to be important to your site. Internet marketing expert suggests brainstorming to come up with a list of what you believe your prospects and customers would put into a search engine to locate your products and services.
Ask your web designer to analyze your competitor’s website to find alternative phrasing to add to your list.
Next, take each page that’s important to you - not the Contact Us page or Site Map - and make sure that keyword or phrase is used prominently. Use it early on in the text and at the end of the page.

2. Make it your “career” to get links into your site.

This is a time-consuming task. If you are a small business owner and cannot spare 3 hours a day optimizing you website, hire a professional or a SEO company.
To get links, write as much articles as you could and place them on other sites. Then make sure it includes a resource box or bio at the end of the article that includes your URL in the first line and something that will compel readers to go to your site in the second line, along with another link. (For example: Dian Schaffhauser writes for Web Worker Daily at http://www.webworkerdaily.com. Read her report on how to talk with your CEO about Web 2.0 here: http://webworkerdaily.com/2007/09/18/does-your-ceo-get-web-20/.)

(To be continued…)
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