Systemtek website design SEO Naperville

By: Celeste Bishop

There are plenty of ways to generate attention for your web site, but you’ll also want to make sure you’re covering the basics too. Here are some tips to learn what you can do right now, this week, to optimize your site!

1. Figure out what key words and phrases are going to be important to your site. Internet marketing expert suggests brainstorming to come up with a list of what you believe your prospects and customers would put into a search engine to locate your products and services.
Ask your web designer to analyze your competitor’s website to find alternative phrasing to add to your list.
Next, take each page that’s important to you - not the Contact Us page or Site Map - and make sure that keyword or phrase is used prominently. Use it early on in the text and at the end of the page.

2. Make it your “career” to get links into your site.

This is a time-consuming task. If you are a small business owner and cannot spare 3 hours a day optimizing you website, hire a professional or a SEO company.
To get links, write as much articles as you could and place them on other sites. Then make sure it includes a resource box or bio at the end of the article that includes your URL in the first line and something that will compel readers to go to your site in the second line, along with another link. (For example: Dian Schaffhauser writes for Web Worker Daily at http://www.webworkerdaily.com. Read her report on how to talk with your CEO about Web 2.0 here: http://webworkerdaily.com/2007/09/18/does-your-ceo-get-web-20/.)

Share on Facebook