Systemtek Website Design SEO Naperville

3. Start a blog and participate in other blogs.

These two go hand in hand. By “participate,” we don’t mean leaving comments just to be able to include a link back to your own site. We means becoming part of the “ecosystem” of the community. “Over time the people whose blogs you’re commenting in will notice you and start making references back to you.”

The value of blogging on a reasonably consistent basis - aside from being able to share your expertise and opinions with the literate world - is that search engines will index your site more often. Small business sites, especially, can go for a long time without being indexed. Google does that by design. “They know that the site exists. It’s known as the Google Sandbox. But they want to make sure you’re not a pornographer or a bad actor, basically. You can get around that by having what are known as ‘authority links’ coming back to you.”

For example, if you’re writing about tennis, and you participate in the important blogs in the world of tennis, having those links coming back to your site would be regarded as authority links. “That’s a clue to Google to get you out of that sandbox, links are the new gold standard in managing to get ranking on the search engines.”

4. Add something interactive to the site that will make people come back over and over. One client, a high-end real estate finance organization, added a calculator where people can figure out how their taxes would benefit by doing something with the firm. “People come back repeatedly to use it.”

Besides being fun and having potential viral implications, interactive devices help your site to “get embedded in [visitors'] psyches”, “I constantly have clients tell me that the difference in their sales process from this is like night and day. People talk to them as if they already have a relationship.” This can shorten the sales cycle and reduce the amount of effort you have to put forward to build credibility with potential customers or clients.

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