Systemtek Website Design SEO Naperville

5.  Don’t worry about how many people come to the site but with how long they stay.
That means focusing on those areas that will encourage people to hang out longer. To measure this, we recommend Google Analytics because, although it has problems, “it’s free.”

6. Forget the Flash!
Flash has a definite and, most likely, permanent place in the Web designer’s toolbox. But, used without careful thought and consideration, Flash can mean the death of your online venture! I should mention up-front that I’m talking about all-Flash sites - while a site built entirely in Flash might be ok for some purposes (for example an online portfolio), for a business site, it’s a real killer!
What’s the Problem?
So what exactly is the problem with an all-Flash business site?

·         Usability takes a tumble

·         Accessibility dies

·         Modem users suffer, and

And most Importantly, Search engines don’t index Flash files!

HTML is a content medium — search engines pick up HTML just fine. Flash is a graphics medium, and should be used for …er… graphical content!

The indexing of Flash files is incomplete at best, and is still a shady, unexplored area. This means that all that hard work, or if you’re the client, all that cash, is probably for nothing. If you are faced with the task of optimizing an all-Flash Website, then currently the best way forward is to develop an alternate HTML Website. Have the home page run as a loading page for the Flash site with a prominent link to the alternate HTML version.

Just for your information, someone I recently spoke to who implemented this solution reports that between 70% and 80% of users click the HTML link on average. Says it all, really!