SEO Link Building Strategies for New Websites (2)
Friends & Family Members
When beginning a link building campaign, one very natural way of obtaining links is from friends and family members. How hard is it to simply call up (recommended – it’s more personal) or email your family and friends who have blogs or other sites, and ask them for a link to your new website? You can do the same thing with social networking sites like Facebook, MySpace, Twitter, etc.
Add a Blog to Your Domain
Internal links from other pages of your website are a guaranteed way to help you increase your rankings in the search engines. Adding a blog to your domain is a great way for you to easily add new content to your website on a regular basis. In most cases, adding a blog to your main domain is rather simple and can be done in as little as three clicks of your mouse. Web hosting companies like offer one click installations of blog platforms like WordPress.
For a company that doesn’t have a very industry specific name, like Systemtek, an external blog might also be a good idea because it is hard to know that we are a Chicago web design company based on our name alone. Our blog title focuses on what we do, and it gives helpful links to other websites. If you have an external blog, make sure you have a link to it on your website, and make sure that link is easy to find.
Local Organizations
Just about every city in the country has a local chamber of commerce; for us it is the Naperville Area Chamber of Commerce. Joining a chamber of commerce will not only get you a very good link back to your website, but also provides networking opportunities with other local businesses.
Local News
Developing relationships with local newspaper writers and always making yourself available for comments on news stories that involve your industry is a great way to build awareness about your company and get links back to your website (if the newspaper is published online).
Help a Non Profit Organization
You would be surprised how many non-profit organizations are operating in your city and your state. Every one of us has been given talents and certain things that we are good at. If you offer yourself and your services freely, you can most likely ask for, and get a link to your website from theirs.
Credit: Greg Shuey
