Archive for October, 2009

Twitter Optimization Tips That Will Help You Grow Your Followers

October 18, 2009 By: admin Category: Marketing Tips

Optimize Your Twitter

Optimize Your Twitter

If you have set up a Twitter account, you’ve probably seen how different people use it for business. There are some companies that stand out with great tweets and a large number of followers, and then others that you might follow for a few days and then lose interest. So what sets them apart? Here are some Twitter tips I like to make sure I’m thinking about to get followers and keep them by getting people to react to your posts.

Get new followers by:

  • Promote your Twitter presence at the beginning so that you gather at least 50 quality followers
  • Link your company homepage in your Twitter profile, don’t link your LinkedIn or FriendFeed etc.
  • If your brand is already established, use your logo as your Twitter Avatar

Keep them by:

  • Don’t link back to your website every time you use Twitter, keep it occasional
  • Don’t flood your followers by tweeting dozens of times per hour
  • Limit your private tweets to a reasonable percentage, so it stays relevant to your industry

Get reactions by:

  • Spread news stories early so that your Twitter profile views increase
  • Follow some popular Twitter users and socialize with them, even mention them on Twitter
  • Give promotions and even freebies from your company

Our Favorite Ways To Drive More Traffic To Your Website

October 14, 2009 By: admin Category: Marketing Tips

Get More Visitors!

Get More Visitors!

Now that you have a great new web design for your company, you want to make sure people are actually visiting it. There are many ways to attract people to your website besides waiting on your search engine optimization efforts to bring you to the top of Google. Depending on your business, some methods of bringing more visitors to your website might be better than others. Here are a few ways we recommend driving more traffic to your website.

Social Media

The verdict is out: you need to be involved in the social media community! Remember, your goal with social media should be to get people to visit your actual website. By getting involved in the conversation on sites like Twitter and Facebook, you can discuss relevant information with people and start to develop groups that all share the same interest. Getting involved may take some time, but social media will only help your business as much as you let it. Facebook also has advertising functions that might allow your company the right exposure. It all depends on the market you are trying to attract and how many of them are using Facebook.

Blog

By having a blog for your company and updating it frequently, your website will have new, fresh content that the search engines like to see. Maybe more importantly though, you are sharing valuable information with people out there that you want to visit your website. You should also find other people’s blogs that have relevant information for your company. By following them, you will learn more useful tips and stay on top of the latest trends. It is a good idea to post comments on other blogs too, because that will get you involved in the conversation and help you grow valuable relationships. Some blogs even allow you to leave a link going back to your main website. Make sure your comments are of value though, because writing “Great post!” will not make people want to click on the link you provided for your website.

Google Adwords

Google is a powerful way to attract people to your website, even if your SEO doesn’t have you at the top of the keyword search results. By setting up Adwords for your company, you have the freedom to list your online advertisements how you want to. Your ad will appear at the top or the side of the search results page, in the area that says “Sponsored Links”. Adwords allows you to customize the ad, pay as much as you want to each month and make your advertisements appear for the keywords that you want. By using these targeted keywords, you can run very cost effective advertising online.

Other ways to get involved in online conversations and develop groups of people to communicate with include online article submitting sites like ezine.com, press releases and forums. There are a lot of people blogging and communicating on forums online. Start out by finding a few that are worth following and try adding a couple each week. By staying in contact with more and more people, you can watch the number of visitors to your site grow.

How To Create and Promote Your Facebook Fan Page (1)

October 13, 2009 By: admin Category: Marketing Tips, Testimonial

Lancome on Facebook

Lancome on Facebook

Unlike groups, Facebook fan pages are visible to unregistered people and are thus indexed (important for reputaion management, for example). They are great ways to promote yourself to the general public.

Facebook Pages are different than profiles. You have a profile for you, Jane Doe, but your business can’t have a profile — it can have a Page. A Page is a place to house all the pertinent information about your company. They’re so useful because you can include everything that relates to your business in one place with a built-in potential audience:

Here’s the #1 reason to have your own Facebook Page (as well as your own Profile):

More people can find out about your business because your Page gets indexed and is searchable inside and outside of Facebook.

Other reasons include:

* Because the number of Fans you can have is unlimited (whereas the Friend limit is 5,000).
* Activity on your Page helps increase what I call “viral visibility” on Facebook.
* You can establish your brand even further.

To create your Page scroll to the foot of any Facebook web page and click on Advertising, then click the button to Create Facebook Page.

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Or, watch this video introduction then read the instructions below to get going with your Facebook Page!