Archive for October, 2010

Emotion – The Future of Keyword Search

October 29, 2010 By: admin Category: Marketing Tips

website SEOThere are so many different factors that are involved in a company’s search engine results, and they change on a day to day basis. One of the newest elements the search engines are incorporating into their algorithms is emotion. With the popularity of social media sites like Facebook and Twitter, people are constantly talking about companies online. Some are expressing their praise for a product or service they recently received, but others are leaving negative comments on their blogs and profiles that show their dissatisfaction for a company.

Since search engines are becoming more powerful and can tell how a company is perceived on the internet, it won’t be long until a new form of web analytics are developed that will be able to determine if a name or URL is being depicted in either a negative or positive manner. How will this work? It is similar to the process of finding the amount of backlinks that are connected to a specific website. When a keyword or URL is entered in a search engine like Google, spiders then begin to process through the different sites that a keyword or URL is being used on. Once the sites are found, the spiders then begin to look at other keywords that are within the same sentences or phrases as the specific keyword you are searching for.  Spiders can then predict if your keyword is being used in a positive or negative way by the types of keywords surrounding it. For example, say I were to put in the URL www.EdsButcherShop.com, when the spiders begin to sift through the sites that this URL may be mentioned in, it will look for words that surround the URL, such as, “Hate”, “Good”, “Like”, or “Don’t Like”. Based on whether there is a significant use of negative or positive surrounding words, a specific keyword can then be ranked on whether or not it is liked.

Why is this important when it comes to your website’s search engine optimization? Because when or if the keyword comes up as either liked or not liked, your website’s rankings will be either increased or decreased. With the inclusion of more and more social media factors related to search engine results, you want to make sure your company is liked across the web.

How will Your Business Benefit from Advertising on Facebook?

October 11, 2010 By: admin Category: Marketing Tips

Facebook has Awesome Stats!

With the population of Facebook users at over 500 million and growing daily; can we say “Exposure?”   50% of Facebook’s users log in on any given day and the average user has 130 friends.  The massive amount of Facebook users are spending over 700 billion minutes a month on Facebook.  With the amount of time people are investing on Facebook and it’s popularity increasing, now is the time you should be advertising on Facebook!

Facebook has over 70 translations available on it’s site so it’s no wonder that it is one of the most widely used Social Media Outlets in the world.  Of Facebook’s massive population, the United States makes up only 30% of the Facebook-using population; so you owe it to yourself to make sure the whopping 70% remaining are capable of seeing your Businesses ads.

Follow the examples of Huge Corporations that utilize Facebook

The Facebook bandwagon is really catching on!  While watching TV for example, it is impossible to miss all the commercial ads and hear “Like us on Facebook” or simply see the well known Facebook icon along the bottom of the screen.   If all of these huge corporations that consumers look up to are using Facebook; it’s a good indicator that it is something that you should definitely check into it also.

Ability to Target your Audience!

By the use of Facebook to advertise you can set up ads to target a specific audience.  Here are just a few categories that you can filter who views your ads:

-sex

-age

-education

-keywords interests of the Facebook user

Create further awareness about events, webinars, and videos- Be Creative!

With Facebook Ads you have tons of possibilities.  It is all up to how you want people to ultimately hear about your business, products, and services. You don’t necessarily have to link your ads to your sales page, they can be associated with content right there on Facebook.  Take advantage of the events and video applications tools on Facebook to achieve your goals!

How will you be charged for this excellent Facebook Service?

You can set up your ad to be run using one of two methods I will go into more detail on below.

Bid-Rate CPC (Cost per Click (CPC) or Pay per Click (PCP) – In this bid-based model, you would sign a contract that allows you to compete against other businesses in a private auction hosted by Facebook.  You and the other bidders would then inform the Facebook of the maximum amount that you are willing to pay for a given ad spot which is often based on a keyword that you can use online tools to do so. The auction plays out in an automated fashion every time a visitor triggers the ad spot.  Keep in mind that as a CPC advertiser you are indicating that what is most important to you is having people click through to your website and controlling the actual cost to drive each individual person to your site.

Pay for Views/Cost Per Thousand Impressions (CPM) –This type of Facebook advertising allows you to specify how much you are willing to pay for 1000 views (or impressions) of your ad.   As a CPM advertiser you are indicating that it is more important to you that many people see your ad, not that they actually take action after seeing your ad. CPM advertising is usually more effective for advertisers who want to raise awareness of their brand or company.

What is the Bottom line on Facebook Advertising?

Facebook Advertising includes a “Bid Estimator” which can help you decide what method of advertising to use.  For Example, If you’d like to see they recommend you bid for each click (CPC) or thousand impressions (CPM), just enter your targeting criteria and go through to the last step of ad creation (you won’t have to enter any payment information until the next step, so you can do this without purchasing an ad). The “bid estimator” will show you the range of bids that are currently winning the auction among ads similar to yours.  The minimum daily budget for both methods of Facebook Advertising is $1.00 a day.  Facebook’s system will automatically stop showing your ad once your budget has been met for the day, and you will never accrue charges in excess of your budget each day.  You will also be provided real-time reporting that will assist you in adjusting your ads on Facebook for better results.

I want to advertise on Facebook, what do I need to do?

To kick off your ad if you are a Facebook User already just go to the Facebook Ads page to be easily guided and complete your ad.  To create a profile you can start by going to http://www.facebook.com/ and fill in a few fields of info required and once you create your profile go to the Facebook Ads page and you will be off and running on your way to reaching tons potential clients on Facebook!  You will soon find that advertising on Facebook can be very time consuming and most businesses hire someone to take care of the updating of their Facebook ads.

Systemtek can help you with many types of  Social Media sites such as Facebook, Twitter, Linked In and more.  We will assist you in creating as well as maintaining and/or updating all of your Social Media Sites including Facebook.  Please contact us for help so we can discuss with you what your Social Media goals are and turn them into a reality!