Emotion – The Future of Keyword Search

October 29, 2010 By: admin Category: Uncategorized

website SEOThere are so many different factors that are involved in a company’s search engine results, and they change on a day to day basis. One of the newest elements the search engines are incorporating into their algorithms is emotion. With the popularity of social media sites like Facebook and Twitter, people are constantly talking about companies online. Some are expressing their praise for a product or service they recently received, but others are leaving negative comments on their blogs and profiles that show their dissatisfaction for a company.

Since search engines are becoming more powerful and can tell how a company is perceived on the internet, it won’t be long until a new form of web analytics are developed that will be able to determine if a name or URL is being depicted in either a negative or positive manner. How will this work? It is similar to the process of finding the amount of backlinks that are connected to a specific website. When a keyword or URL is entered in a search engine like Google, spiders then begin to process through the different sites that a keyword or URL is being used on. Once the sites are found, the spiders then begin to look at other keywords that are within the same sentences or phrases as the specific keyword you are searching for.  Spiders can then predict if your keyword is being used in a positive or negative way by the types of keywords surrounding it. For example, say I were to put in the URL www.EdsButcherShop.com, when the spiders begin to sift through the sites that this URL may be mentioned in, it will look for words that surround the URL, such as, “Hate”, “Good”, “Like”, or “Don’t Like”. Based on whether there is a significant use of negative or positive surrounding words, a specific keyword can then be ranked on whether or not it is liked.

Why is this important when it comes to your website’s search engine optimization? Because when or if the keyword comes up as either liked or not liked, your website’s rankings will be either increased or decreased. With the inclusion of more and more social media factors related to search engine results, you want to make sure your company is liked across the web.

Leave a Reply