3 Ways to Increase Holiday Sales

November 30, 2010 By: admin Category: Uncategorized

Preparing for the holiday season can be stressful on small businesses. As a small business owner it can be tough to keep up with the competition when working with a small budget. Morebusiness.com offers several tips to help boost your sales during the holidays. By using these tips we were able to create 3 low-cost ways that will help you market, advertise, and promote your business online in order to boost your sales during the holiday season.

Exclusive Discounts

Social network sites such as, Facebook and Twitter, has become a popular way for any size business to communicate with their customers. A company’s Facebook and Twitter account are important in generating sales year-round, however, these accounts can be utilized more significantly during the holiday season. A good example may be creating exclusive offers or specials to your followers on Twitter; this is a way to turn new customers into potential returning customers. Your contacts can also work as a focus group, so don’t be afraid to ask questions about your products or services. This is a way to focus on the company’s future and improve your business for next year. Don’t forget to thank your customers for their support during the past year. For more information on how to offer deals on Facebook and Twitter visit: Facebook Places or Twitter Coupons.

Sign Up promotions

Every business should have a newsletter that is sent out to an email list. Whether you send out a newsletter once a week or several times a week, the goal of a newsletter is to entice your customers to buy your product. Offer exclusive discounts to people who sign up for your mailing list. Many companies do this by offering customers 10% off their first online order. This is an excellent way to increase holiday sales and continue sales throughout the coming year. Another great newsletter promotion is to attach printable coupons to your newsletters. People are always looking to save time and money during the holiday season so offering them discounts for being on your mailing list is more enticing during the holidays then it is any other time of the year.

Be Useful

The Holidays are a time to for giving and helping. Figure out how your business can be helpful to people during the holiday season and advertise it. Give out free advice to your customers, or help participate in a holiday program. Make sure customers are aware that you are there and that your business is active in the community. Use your company newsletter or Facebook account to highlight your participation in the community. Another great way to increase your online presence is through writing online press releases about the company’s involvement in the community. To find out the proper format for writing a press release go to PRWeb.com.

Online marketing is an essential low-cost method for small businesses to grow. These 3 ways to increase your sales can make the most of you’re online holiday selling season. Click here to find out other ways to use social media marketing to grow your business.

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