Archive for May, 2011

Facebook Now Pays Users To Watch Certain Ads

May 26, 2011 By: admin Category: Marketing Tips, News

Facebook introduced a program Thursday that offers consumers a financial incentive to watch ads on the site.

Facebook will now reward users who watch certain ads with Facebook Credits, which can be redeemed to purchase goods on Facebook Deals and is accepted as payment in around 350 apps from 150 developers, including 22 of the top 25 Facebook games. Credits are used for more than 70% of all virtual goods bought and sold on Facebook. The company’s new Groupon-like daily deals service. The incentive, however, is not huge. Initially, the average ad will yield one credit, which is equivalent to 10 cents.

The ads will mostly be in games. CrowdStar, Digital Chocolate and Zynga are among the participating game publishers. Facebook is working with Sharethrough, SocialVibe, Epic Media and SupersonicAds to serve ads on the program as well as TrialPay, which will provide analytics.

Dan Greenberg, CEO of Sharethrough, says Facebook’s move represents “a step away from interruptive advertising.” Greenberg, whose clients include Microsoft and Nestle, says his network won’t deliver traditional advertising but rather branded entertainment, which consumers will want to watch and share with friends.

Incentivizing consumers to watch ads is one solution for Facebook’s low banner click-through rates. The move comes after Facebook expanded its Credits program last week to let consumers use the Credits to buy real-world goods advertised in Deals. Previously, the credits, which were awarded for consumers who signed up for various programs (like magazine subscriptions) or bought outright could only buy virtual goods.

Systemtek Technologies now offers Social Media Marketing. With such a big step forward in Internet marketing it is important to consider how you can utilize these new aspects of online marketing.  If you are interested in using or learning more about how you can profit from Social Media Marketing feel free to contact our Industry Professionals.

Ramping Up (or Ramping Down) Your PPC Spend

May 17, 2011 By: admin Category: Marketing Tips

Anyone who’s been doing PPC for a while has heard this before: “We’re getting great results from PPC – we want more! Get us more traffic!” And chances are you’ve heard this before, too: “We need to cut our PPC budget in half for a while, starting today.” Well, I’m here to tell you there are ways to accomplish both, and quickly. Let’s talk about the “ramping down” scenario first.

Ramping Spend Down

You’re probably thinking, “Well that’s easy – just cut your campaign daily budget in half.” And you’d be right – if you literally have one minute in which to get the change made. Of course you should reduce your daily budgets in half, if that’s the directive. That’ll keep you from overspending. But if that’s all you do, it’ll likely cut your conversions in half, too – or worse.

If you take a little bit of time to look at your campaigns, you can probably squeeze more than half the original amount of conversions out of half the budget. Here’s how:

1. Start big, and get smaller. Review your ad groups and compare which ones are performing more efficiently than the rest. Pause those ad groups that are not working as effectively as the others.

2. Then look at your ad copy. Consider testing your ad copy or creating new ad copy.

3. Then take a look at your keywords, the same way you looked at your ad groups. Pause the keywords that are getting a lot of clicks but no conversions; and lower bids on those that are not converting at a good cost.

4. Add negative keywords. It’s common to discover that you’re getting significant traffic for irrelevant search queries. Run a search query report and mine it like crazy for irrelevant terms.
5. Consider advanced features like dayparting, Conversion Optimizer, or Experiments – but be forewarned, these take more time to implement and more time to monitor. So, it is crucial to use a company, like Systemtek Technologies, that can ensure optimum results for your PPC.

Ramping Spend Up

Surprisingly, this can be more difficult than ramping down! But it can be done, and here’s how:

1. Increase your campaign daily budgets. If you really want to maximize spend, set each campaign to a daily budget of $1,000 per day, even if you know it won’t actually spend that much. By setting lower budget caps can limit spend to far below what you’d really like, whereas setting it at $1,000 seems to max things out.

2. Adjust Ad Delivery Settings to Accelerated in Google, and remove the daily budget cap in AdCenter. The difference with the Accelerated setting can make in increasing traffic & conversions is remarkable.

3. Increase ad group and keyword bids. This is basically the reverse of what you did in the “ramping down” section: find the top performing ads and keywords and crank up the bids.

4. Add new keywords. Spend extensive time combing out specific keywords that will grab the viewer’s attention. Thus why it is important to use a company, like Systemtek Technologies, that enlists I.T. professionals to thoroughly research the best keywords to ensure traffic for your campaign.

By enlisting a company with extensive knowledge in PPC, like System Technologies, you’ll be able to achieve great results for your company and your campaigns!

Mother’s Day Advice For Online Retailers

May 06, 2011 By: admin Category: Marketing Tips

Happy Mother's Day

by Mikal E. Belicove

Mothers can be big business. Take for instance the results of the Mother’s Day Consumer Intentions and Actions Survey, which showed that the average person buying a Mother’s Day gift this year was projected to spend around $127. On top of that, the National Retail Federation said Mother’s Day is the second largest holiday in terms of U.S. consumer spending behind the combination of Christmas, Hanukkah and Kwanza.

Even better information for online retailers: Internet Retailer reported last April that “shoppers are more likely to use the web to shop for Mother’s Day than Father’s Day,” according to a Javelin Strategy & Research study on behalf of online payment processor

So, what can you — the small or independent online retailer — do to tap the shopping frenzy that’s expected between now and May 8? Here are six tips to consider:

1. Optimize the entry: Keep in mind that shoppers will reach your website from lots of different angles, not just your homepage. As a result, each page should be optimized with Mother’s Day-related offers and calls to action.

2. Incorporate video: Consumers generally appreciate video, and nowadays you don’t need to be an Academy award-winning director to produce a great video.

3. Spread the word. If you own or operate a restaurant, Mother’s Day is prime promoting time for you, also. Now’s the time to put the word out on line that you’re accepting Mother’s Day reservations, and while you’re at it, offer to reserve a seat for dad in June.

4. Promote Father’s Day: Chances are that not everyone will find what they want while visiting your online store. But don’t let them leave empty-handed. Even though Father’s Day is still two months away, ask your customers for email address and suggestions for what they’d like to see you carry for Father’s Day. Let them know that if they give you this info, you’ll send them a discount code for when they come back to shop for Father’s day.

5. Bundle items for Mom and Dad: Offering bundled items — one for the gift giver to give to mom in May, and one for Dad in June — can save your customers a significant amount of time, and money and create a memorable shopping experience along the way.

6. Offer insurance: If you’re handling shipping instead of drop-shipping, offer to insure the items you sell. This will help give your customers some piece of mind, and they’ll most likely appreciate and remember your gesture