Archive for June, 2011

Fire Up Your Marketing With Mini Campaigns

June 22, 2011 By: admin Category: Marketing Tips

Small business owners tell us they’re eager to find new cost-effective ways to engage their customers.

The explosion of social media and other online marketing tools — combined with the growing popularity of Internet-connected mobile devices — means businesses have more ways to communicate with customers than ever before.

If you’re like most entrepreneurs we meet, you have lots of marketing communications options — but not a lot of time to figure out which tools and tactics might work best. The good news is you can try new ways of marketing your business without investing a great deal of time and resources.

How can you accomplish that? With what we like to call “mini marketing campaigns.”

Mini campaigns are short-term bursts of marketing communications sizzle. They can be as simple as igniting a conversation on Twitter or Facebook or targeting an email promotion to an emerging niche audience.

Mini campaigns give you the flexibility to…

  • Respond to news and current events related to your business or industry.
  • Test out new tools, networks, and tactics.
  • Identify new target audiences.
  • Create buzz around products or services.
  • Get a beat on what matters in your customers’ lives.
  • Create opportunities to engage customers right now.

Think about how you engage your customers today. Are there other ways you’ve been meaning to try?

Social media marketing campaigns may catch fire or fizzle out very quickly. That’s a challenge for businesses by using an online marketing company, like Systemtek Technologies, that offers social media options that can insure the productivity of your online campaign.

In this age of hyper-speed marketing, it’s most likely time that you start adding “mini campaigns” to your yearlong marketing plans. Think of these as quick hits that fill in the gaps between your major marketing efforts.

The challenge and opportunity for businesses — especially those that rely on a traditional marketing calendar based on holidays, seasons and sales cycles — is that marketing communications can catch fire or sizzle quickly on social media channels. Of the 140 million tweets on Twitter that are posted every day, 92 percent of retweets happen in the first 60 minutes. Content also churns over on Facebook, where the site’s more than 500 million users help businesses extend the reach of their campaigns by clicking the “Like” button.

Conversely, the average email marketing campaign is said to have an average lifespan of 48 hours, with most emails being opened within the first 24 hours. That’s a long shelf life compared to how quickly content and promotions shoot through social media.

The key is to not think about marketing in terms of the tools and destinations available. “This is my Facebook campaign.” “This is my Twitter campaign.” “This is my email marketing campaign.” “This is my YouTube campaign.” Think more about the message and how to best distribute it across the media.

For example, use Twitter as the hook where you spark conversation, and link back to Facebook, where you engage consumers in greater participation. Then use what you learn in your email newsletter and on your website for deeper content integration. Make sure that your content crafted appropriately for each channel.

It’s hard to predict which mini marketing campaigns will catch on and go viral, and which won’t. That’s OK. Create opportunities. Try new ideas. Test the waters without investing too much time. That’s what social media and customer engagement marketing are all about. Engage your customers in a variety of ways, across channels, and see which mini campaigns turn into your greatest engagement marketing moments.

Systemtek Technologies offers a variety of different options to maximize profit for your mini campaigns. If you are interested in using or learning more about how you can create or enhance your online marketing campaigns feel free to contact our Industry Professionals.

Social Media Buzzwords

June 09, 2011 By: admin Category: Marketing Tips

As we cope with and revel in a new business environment – with opportunities and challenges we’ve never faced before – we’re also busy developing a new language to describe that environment and those channels and conditions. Unfortunately, the language of social media sounds almost as buzzy and insincere as those cringe-worthy business terms we see used in so many presentations and business documents. How many times have you heard about the “holistic” business approach used to “leverage” “best practices”? Too many, whatever your answer might have been.

Due to the fact that social media environments, tools, and experience are all relatively new to us, they test our ability to describe the phenomena using only our pre-existing vocabulary. We’ve now invented a new language to describe this powerful force, and some of it is as colorful and passionate as the channel itself. From the right source, with thoughtful use, words can relay specific and purposeful information. Common words like transparency, engagement, authenticity, and viral are examples of buzz-endangered terms that succinctly convey important concepts newly applied to business circumstances but are often misused or misapplied. They are overused and have become buzzwords that lose meaning or credibility, or both.

Who is the Source? Who is Listening?

The buzz factor relates directly to the credibility of the user throwing the term around as well as the depth of knowledge of the people in the conversation. Many people hide behind phrases when they don’t have a firm grasp on the concepts. When used appropriately, these same words also describe new phenomena or provide a useful linguistic shortcut to describe complex ideas.

When someone describes a “troll” or refers to “the social graph” or a “tag cloud” in social media, if you know the field you know exactly what they mean without the need for additional explanation. Those not on the professional side of this industry simply shake their head and wonder what we’re talking about. Of course, every field has their insider language and social media is not unique in this. I would certainly be as lost in a conversation with physicists, engineers, artists, or doctors as they would be in our conversation, but it would not be likely to come up because I don’t dabble in black holes or new radiology techniques, while they likely participate to one degree or another in social media and can claim familiarity from a user’s perspective.

Generally, these terms fall into a few distinct categories. There are familiar words that take on new or related meanings in social media context, for example “like,” “real time,” or “sentiment.” There are new words to describe new products or business models like “ebook” or “wiki,” as well as those that support new communication modes like “blog” or “hash tag.”

Sometimes the words or phrases are simply descriptive and combine two concepts in a new way to mimic the combination of the actual functions. “Social search” combines traditional search algorithmic results with friend data and other information from social networking sites to deliver intuitive and relevant search results. “Social gaming” combines casual and other gaming opportunities with shared experiences or in shared environments. “Social shopping,” “social commerce,” and “social CRM” join a long list of other online behaviors finding their way into social environments. With each new possibility, a new term is born.

Out with the Old in with the New

In an industry that is rapidly evolving, it’s no surprise that the language feels new and may be subject to interpretation and misuse for a bit of time. Like a new toy, they are getting a lot of use and attention right now, but it would be better if we thought of them as tools, not toys. The trade words have meaning and are useful when used in context and judiciously. They should not be used to exclude and confuse, but to make thing clear. For those hoping to impress with insider wordplay, save yourself from the eye-rolling crowd behind your back and impress instead with results.

Systemtek Technologies’ Social Media Professionals are always researching the latest Social Media Buzzwords. Our Social Media Professionals utilize this up to date information to achieve the highest level of success for our clients. If you are interesting in learning more about our services please feel free to contact our Industry Professionals.

How to Use Twitter To Influence Rankings

June 02, 2011 By: admin Category: Marketing Tips

Twitter is one of the latest and greatest Web 2.0 apps and it gets tons of traffic. However, from the point of view of a SEO expert, it is more important that Twitter can get you tons of traffic as well. So, if you still don’t have an account with Twitter, you’d better open one.

Social Media experts are always looking for a way to get more traffic for their marketing campaigns. So, SEOmoz’s Social Media experts decided to perform a test about how Twitter can influence ranking for a website. They performed this test with the following specifications:

  1. Write a controversial post, which has some search volume
  2. There are no internal links to the post
  3. There are no external links to the post
  4. Make sure the URL won’t appear in the HTML or XML sitemap
  5. Publish the post and wait for a few days
  6. Then we would send out an optimized Tweet, which would then get re-tweeted by the other members from our team.

The Results

  • Within just a couple of hours the page was indexed!
  • Within three hours the page was ranking at #65 for ‘Social media vs. SEO ranking!’
  • A couple of days later it reached #25

Potential Uses

Unlike most of the other places you can get traffic for free, Twitter is a microblogging platform, which means that there are restrictions on the number of characters in a message. Therefore, you need to be concise in your Tweets and use your space wisely. That is why is it necessary to use a Social Media Professional, like those at Systemtek Technologies, which will spend time extensively researching keywords that best fit for your campaign. In addition to being concise, here are some more tips to help you get traffic from Twitter:

  • Make your Twitter profile interesting
  • Pick a niche-targeted username
  • Put your site/blog URL in your profile
  • Send the link to your profile to your friends, coworkers, and acquaintances
  • Search for Twitter users with similar interests
  • Socialize on Twitter as much as you can
  • Tweet regularly
  • Don’t spam
  • Take advantage of Twitterfeed

Systemtek Technologies’ Social Media Professionals have expert knowledge in running and maintaining Social Media accounts, like Twitter, to ensure the productivity of a Social Media marketing campaign. Our Social Media Professionals are constantly learning and implicating different methods to better our Social Media campaigns. If you are interesting in learning more about our services please feel free to contact our Industry Professionals.