How to Use Twitter To Influence Rankings

June 02, 2011 By: admin Category: Marketing Tips

Twitter is one of the latest and greatest Web 2.0 apps and it gets tons of traffic. However, from the point of view of a SEO expert, it is more important that Twitter can get you tons of traffic as well. So, if you still don’t have an account with Twitter, you’d better open one.

Social Media experts are always looking for a way to get more traffic for their marketing campaigns. So, SEOmoz’s Social Media experts decided to perform a test about how Twitter can influence ranking for a website. They performed this test with the following specifications:

  1. Write a controversial post, which has some search volume
  2. There are no internal links to the post
  3. There are no external links to the post
  4. Make sure the URL won’t appear in the HTML or XML sitemap
  5. Publish the post and wait for a few days
  6. Then we would send out an optimized Tweet, which would then get re-tweeted by the other members from our team.

The Results

  • Within just a couple of hours the page was indexed!
  • Within three hours the page was ranking at #65 for ‘Social media vs. SEO ranking!’
  • A couple of days later it reached #25

Potential Uses

Unlike most of the other places you can get traffic for free, Twitter is a microblogging platform, which means that there are restrictions on the number of characters in a message. Therefore, you need to be concise in your Tweets and use your space wisely. That is why is it necessary to use a Social Media Professional, like those at Systemtek Technologies, which will spend time extensively researching keywords that best fit for your campaign. In addition to being concise, here are some more tips to help you get traffic from Twitter:

  • Make your Twitter profile interesting
  • Pick a niche-targeted username
  • Put your site/blog URL in your profile
  • Send the link to your profile to your friends, coworkers, and acquaintances
  • Search for Twitter users with similar interests
  • Socialize on Twitter as much as you can
  • Tweet regularly
  • Don’t spam
  • Take advantage of Twitterfeed

Systemtek Technologies’ Social Media Professionals have expert knowledge in running and maintaining Social Media accounts, like Twitter, to ensure the productivity of a Social Media marketing campaign. Our Social Media Professionals are constantly learning and implicating different methods to better our Social Media campaigns. If you are interesting in learning more about our services please feel free to contact our Industry Professionals.

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