Facebook’s New Announcement: Awesome New Features

July 18, 2011 By: admin Category: News


Facebook introduced video calling, group chat and a new design on Wednesday during the social network’s much-heralded “awesome” announcement. Wearing his signature grey t-shirt and blue jeans, Facebook’s founder Mark Zuckerberg announced the features at a press conference in Palo Alto, Calif.


Facebook Video Calling was developed with Skype, the world’s largest Internet phone company.

Users with a webcam on their computer will have to install a special plug-in before they can make calls using Facebook from inside their web browser. Callers will be able to see and hear the recipient, and vice-versa. With the group chat feature, users can talk with several other Facebook friends at the same time using only text.

“We think this is going to be something that’s really valuable,” Zuckerberg said. “A lot of people have asked for it.”

Group video calling is not yet supported and it was not clear how the feature would be available to mobile users. Zuckerberg said the new tools “are mostly web features.” The design changes are aimed to make it easier for users to see a list of friends they can chat with, while taking advantage of widescreen computer displays. Wednesday’s announcement from Facebook comes almost a week after Google launched its latest social network, Google+.

Google+ is accessible on an invite-only basis, but the company is keen to get a foothold in the social networking sector. The new service has been received with mostly positive reviews, earning praise for its Circles and Hangouts features. Circles lets users easily drag-and-drop contacts into groupings with customizable security and privacy settings. Hangouts, meanwhile, lets users chat and collaborate in realtime using webcams. Users may also collectively watch videos on YouTube.

Before the Facebook announcement today, analysts speculated the deal between Facebook and Skype could be a reaction by Facebook to try and quickly add the features it’s currently missing when compared to Google+. With all these new reasons to use social media it a plus for business.

If more and more users find it easier to use certain social media outlets, like Facebook or with the new addition Google+, it will be easier for business to reach a larger market. Through social media outlets businesses can get the word out about their product for a lower cost to a large market. Companies can take advantage of social media networks by hiring Web Marketing companies, like Systemtek Technologies.

Systemtek Technologies offers Social Media Experts that strive to obtain the most up to date knowledge about social media outlets. With the knowledge that these Social Media Experts obtain they can implement the latest strategies to market your online marketing campaign. If you are interested in Social Media Marketing please feel free to contact our industry professionals.

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