Archive for August, 2011

The Google+ Revolution

August 18, 2011 By: admin Category: News

Google, the Internet giant launched yet another social network, the Google+. After failures of Orkut, Wave and Buzz, Google has now come up with a new glamorous Google+ which to a most people is a combination of the twitter and facebook.

The other day I saw this picture on the Internet and in reality, Google has got it all.

I am not here to boast about the Google supremacy over the Internet, but to consider and examine that what it is that it has still missed and how it aims to achieve it, monetarily and in terms of its command over the Internet.

At the moment a Google+ profile looks cleaner than any of our other social networks, but so did any one of them when they started. So it is just like the honey comb as it grows and grows the fruit is going to be as much. It is quite clear that wherever the users go, the marketers would follow.

Google probably has access to any data that is needed to deduce market insights, business futures or any other estimation or analysis needed for any business to progress in the right direction. But it is the new more interactive and engaging social media data that is driving business decisions these days. What people are saying? What they are propagating? What do they think? What do they want? How do they want it? All these questions are answered directly by the new engaging social media.

At the moment there is not much on the Google+ that looks specifically like Facebook Pages or any other social media platform. So how is Google going to make people answer these questions? Firstly the +1 button the equivalent of “Facebook likes” is already catching up, providing valuable data.

Secondly Google has confirmed the launch of Google+ business in near future. One of the attractive features of Google+ is that businesses can segment customers using Circles, irrespective of whether they have their e mails or not. This works vice- versa as well, when customers or the common user would create their personal circles like “restaurants” much like the twitter list.

Also one could vaguely predict that how this seamless segmentation data can collate with Google Places. The most beneficial can be the small and medium businesses that struggle to feature in the search engine rankings page. Google+ provides another feature called the Spark, which can provide Google + with handy data to penetrate more into the local search. I believe, in big evolving markets like India and Brazil this can boost E commerce on a local level creating new revenue generating options for Google.

Another very important thing that will affect E commerce is the fact that the whole purchase funnel would process through Google platforms. From potential buyers getting awareness on their Google+ pages, considering it by measuring the +1 from their circles on the SERP to landing on the product page through display adds or organic search. In reality you would only be navigating around the new online Google toolbar. So is G Commerce here to stay and battle it out with F Commerce? Only time will tell.

Systemtek Technologies offers Social Media Experts that are constantly researching state-of-the-art techniques to enhance businesses’ online social media marketing.  If you are interested in learning more about Social Media outlets for your business feel free to contact us anytime.

Dos and Don’ts of Effective Web Designing

August 04, 2011 By: admin Category: Marketing Tips, Web Design

Web designing aims at delivering content to end users in an organized and attractive way. Depending on the nature of site, the content offered may be hypertext or hypermedia and accessed by end users through a web browser. Full Website Design involves use of documents, sounds and images.

Designing components can be broadly classified into two categories – back-end and front end. Front-end components include text, images, graphics, layout, sound and user-interface. Scripts and codes are usually referred as back end components. Irrespective of the size and nature of the site, there are some basic points that should be followed while crafting a site.

Here are do’s and don’ts of effective web designing that may help you in designing a site.

Do: Maintain an attractive structure

With the developments in CSS files and some great grid layouts it has become easier to maintain a balanced structure for your site. Users feel comfortable to navigate and find information easily in websites having a balanced structure.

Don’t: Scatter ads everywhere

Excessive ads drive out visitors. If you are trying to build a community of loyal visitors then stuffing up web pages with ads is a bad idea. Make sure that the ads have some relevance with the content or overall theme of the website or blog. Try to blend ads in such a way that content remains highlighted.

Do: Choose appropriate color scheme

Selecting proper color scheme is crucial for success of a site. It is important to ensure that the color scheme matches with the theme of the site. A website planned for nursery kids needs to have a different color scheme than a site designed for adult dating. Web Design companies, like Systemtek Technologies, offers custom designs as well as template designs that can make planning a website a breeze.

Don’t: Offer big text blocks

Visitors prefer to scan the content of a web page before deciding to read it thoroughly. Large blocks of text are difficult to scan and the important points get lost in the mess. Using all caps text, busy background, centralized text blocks and excessive use of animation may let you down.

Do: Develop precise well formatted content

Presenting content in bullet form, creating sub-titles, hyperlinks and highlighted keywords help in scanning. Preserve top of the page for your best content. This portion holds attention of a visitor and arouses interest. Ensure that the pages fit standard screens and there is no need of horizontal scrolling.

Don’t: Overlook SEO

Using an SEO expert would be greatly beneficial to an online marketing campaign. Systemtek Technologies offers SEO professionals that know how to insure the best performance for your online marketing campaigns.

Do: Simplify site navigation

Group the navigational elements into proper categories. Provide simple navigational links at the bottom of long pages and link all internal pages to the homepage. Display breadcrumb trail like Home>section>sub-section>topic. It helps the user in navigating to desired section. These dos and don’ts will give you fair guide on how you can conduct full web designing. So go ahead and design the website of your dreams!

Systemtek Technologies offers Web Design professionals that know how to maximize the success of your online marketing campaigns.  Please feel free to contact our Industry Professionals.