Archive for September, 2012

Could Improving Your Website’s Design Drive More Sales?

September 27, 2012 By: admin Category: Marketing Tips, Web Design

By Deb Daufeldt, September 26, 2012

When did you last put yourself in your prospects’ or customers’ shoes and take a good, hard look at your company’s website? Would you feel good about buying your own products and/or services based on the design of your site? Would you be comfortable entering your personal information into the website? Too often we dismiss site design as “good enough,” without realizing just how much money we’re leaving on the table.

The Stanford Web Credibility Project found that 47% of web users base purchase decisions on the look and feel of the website. This implies that nearly half of your customers will buy from you – without necessarily looking elsewhere – as long as your site appears professional and provides essential information clearly and completely.

So how do you make sure your website satisfies that 47% segment? You’ve gone to the effort and expense of getting their eyeballs to your website with advertising and PR strategies. Think about the boost to your bottom line if you suddenly found it much easier to close the deal with almost half your online prospects.

The 8-Second Window

Usability studies indicate that visitors decide whether to stay on a site within eight seconds of viewing the home or landing page. In this brief moment, customers gather a surprisingly broad range of impressions about company size, trustworthiness, product offering, brand, price and much more.

If a site makes them “anxious,” they’re prone to move along to a site that looks more professional and trustworthy – even if it means spending a few more dollars. Think about it: How often have you paid a few extra dollars for an item on a trusted, secure site such as Amazon.com, versus the same item at an unknown, unprofessional-looking site?

Small businesses often underestimate the importance of graphic appeal. Websites with unprofessional graphic design elements abound, yet site owners wonder why so many users abandon their site. And it’s so clear that professional enhancements can pay off in no time. One graphic designer I know recently tackled an e-commerce site. The resulting redesign nearly doubled page views, purchases and time spent on the website.

If you doubt your website’s effectiveness, ask friends or clients to view your site alongside competitor sites. Ask them to search out and buy a particular item. Observe any troubles or frustration. Ask probing, open-ended questions for details about the impression your site creates with users.

Expectations of a Graphic Designer

A skilled graphic designer should be able to:

* Incorporate an attractive color palette that engages your target market and appropriately represents your brand.

* Include attractive photos that – along with informative captions – are large enough to reveal important details.

* Lay out simple and effective navigation that shows visitors what they can expect to find.

* Ensure that key calls to action stand out.

* Optimize graphical elements to load quickly on both PCs and Macs, and with common browsers.

* Make sure users can tell exactly what your company does and what it can offer in eight seconds or less.

Effective graphic design work is too important to leave to an amateur. Hire a web design specialist (print design is a different skill set) to help get your site right. Make sure the person or agency you select truly understands website usability.

Make the investment in solid graphic design assistance – the quick return on that investment may surprise you

(source: seo-news.com)

How To Create A Promoted Post On Facebook

September 25, 2012 By: admin Category: Marketing Tips

By: Sean Carson, September 25, 2012

If you are creating remarkable content, your number one goal should be to get more people to see your content. A Facebook Promoted Post is a great way a brand can improve engagement and interaction on their page. A Promoted Post increases the chances that your content will be seen by current fans and their friends. Below are 5 tips to help you expand your brand’s reach on Facebook.

1. Create content that’s remarkable. Develop a brand voice for your posts. Watch and listen your fans to know what they want and when they want it.  Promoted Posts are best for remarkable content (videos, promotions, exclusive deals, or a blog post). Your call to action in your Promoted Post should be clear. Tell your fans to like, comment or share your post. You would be surprised what you can get if you just ask.

2. Know your audience. Who do you want to see your content? When do you want them to see your content? Do you want to increase your fan base or do you want to focus on your current customers? A company can either target people who like their page or people who like their page and their friends.

3. What to include in Promoted Posts. To help you and your business succeed with Promoted Posts, Facebook put together a list:

Add photos and videos: “People tend to respond to bright, simple and attention-grabbing images, particularly of people using your product or service. For example, you could promote a photo of new products you want to sell. Keep in mind that your Page’s profile picture will show up next to your promoted post so everyone knows its connected to your business.”

Promote offers: “Promoting an offer can help increase the number of people who see and claim your offer. This can help to drive more people to your business and increase engagement on your Page.”

Highlight exclusive events or news: “Promoting posts with exclusive content gets people to talk about your Page and share your posts with their friends. This could be a daily special on the menu, an in-store event or the launch of an upcoming product.”

Ask a question: “Promoting a question tells people that you value their opinion. For example, you could promote a question asking people to vote on a new product or service, which encourage people to have a direct impact on your business decisions.”

4. Budget and test. It is recommended to begin testing your Promoted Post at a small budget. For as little as $10, marketers can reach a greater percentage of fans through a Facebook Promoted Post. This content will show up in the newsfeeds of your fans’ or your fan’s and their friends, depending on who you want to target. Brands now have the potential to increase engagement and interaction on their page. With very little risk, your brand has the opportunity to grow based on your success.

5. Monitor Performance. One of the best features about Promoted Posts is that you can monitor performance directly from your Page. All posts will have information that only you can see at the bottom of them, indicating the number of people reached and the percentage of your total fan base. By hovering over the number of people reached, you’ll get a breakdown of how many were reached.

Let us know what you think about Facebook Promoted Posts in the comments below!

How to Use a Twitter Paid Media Campaign to Build a Strong Community

September 21, 2012 By: admin Category: Marketing Tips

By Justin Freid, September 21, 2012

Social media is one of the fastest growing industries in the marketing world. As the top social networks grow and new social networks are created, new and innovative advertising opportunities will present themselves.

Sitting at the top of a hill and screaming about your brand is no way to approach social media, but when done right, paid media advertising on social networks can help you amplify your social presence and build a larger, stronger online community.

Overtime, Twitter has developed a unique advertising platform that can be very useful to advertisers. The following outlines how Twitter can help build your online community with engaged users, as well as increase brand awareness and refine your content marketing strategy.

Why Use Paid Media To Back Your Social Program?

The Snowball Effect

There are some great companies out there with unique, engaging social media strategies. But not every single one is going to turn into the next great social marketing plan, generate 500,000 followers, and turn a small company into the next Google.

The problem with many programs is their limited reach. It takes time to build a quality community online. Utilizing Twitter’s advertising program can provide a faster boost to your efforts and help you build a stronger community.

Through Promoted Accounts and Promoted Tweets, you can reach more users, expose them to your great content, and bring them into your community. This will then lead to them sharing your content, and their friends sharing your content, and their friend’s friends sharing your content, and so on and so on…

Essentially, utilizing paid media can be the push that gets the snow ball rolling. The community you build will not leave once you stop advertising – it will continue to organically add members as long as you keep engaging and giving the community what it wants.

Sometimes all your social campaigns needs is a little kick start. A properly executed campaign on Twitter Ads can do just that.

Content Adaptation

Part of your social strategy should include what type of content you’re creating and sharing. While you can learn over time what content resonates with your audience, doing this same exercise through Twitter’s paid media platform accelerates and provides you with more data points to analyze and understand the content you should be producing and publishing.

Through Twitter’s analytics, you can easily see which content was shared most frequently, clicked on, and @replied to. The data will show which pieces of content are connecting most with your audience and that can help you redefine and adapt your content strategy to fit your community’s wants and needs.

The Proof Is In The Numbers

The digital marketing agency I work for recently ran an extremely successful Twitter advertising campaign for one of our clients, and was featured in a case study on Twitter’s website. Here are some of the results from the campaign along with insights.

Amplifying Awareness

Reaching new users and exposing them to the brand was an extremely important goal for our client. Through paid media campaigns, we were able to expose more than 280,000 individual Twitter users with our messaging and content. These users exposed to the advertising fit the key demographics and geographic areas the company operated. These were valuable brand impressions that help promote the message of the campaign.

Building the Community

After seeing stagnant growth in the size of their online community, Twitter Promoted Account and Promoted Tweet campaigns were leveraged to build the accounts follower base. These campaigns led to an exponential rise in the size of the community. The graph below showcases the exponential growth:

The growth of community has continued even after the paid media program ended. As pointed out above, the “snowball effect” that was kick-started by the paid media campaign started the growth, which was then carried on through organic growth.

Increasing Engagement

Not only did the campaigns increase the size of the community, but they attracted highly influential and active community members. Much of the success of the campaign was due to the users who joined the community during this campaign. The users brought into this community were 45 percent more likely to retweet or @reply to the account’s tweet.

As the community grew with more engaged users, the number of users who retweeted or @replied increased exponentially as well. This level of interaction continued to stay at a high level once the campaign was turned off. This is a great sign that the community built through paid media was built with active, engaged, and interested Twitter users.

These active members of the community helped the account see their engagement rate triple and stay at that level post campaign.

Understanding Your Audience

One of the great benefits of the analytics package that comes with Twitter advertising is the information available about your follower base. Information regarding their interests, demographic information, and more is available. This information can be used not only to fine tune your advertising and Twitter campaigns but also can help you understand what type of content needs to be produced on your blog or shared on other social media sites.

When diving into the data for this specific campaign, we were able to see our audience skewed towards females ages 25-34 who enjoyed physical fitness, specifically yoga. This data point allowed us to not only cater our messaging toward this demographic, but with new advertising options available through Twitter, we could specifically target this interest group with content.

By understanding who the audience was on this social platform, we were able to work with our creative team to create content this specific audience would engage with.

Recap

Overall, this Twitter advertising program enabled us to build out a stronger community full of active, engaged users much more quickly than we could have ever done organically. We were able to quickly understand what content resonated with our audience and have continued to see organic growth of the community while continuously seeing the engagement rate level increase. 

(Source: searchenginewatch.com)

Google Panda Refresh Alert: Expect Some Flux

September 18, 2012 By: admin Category: Marketing Tips, News

By: Danny Goodwin, September 18, 2012

google-panda-sept-18-tweet

A Panda refresh will be rolling out over the next few days, Google today announced via Twitter. Google warned website owners to “expect some flux” during that time, also noting that less than 0.7 percent of queries will be affected.

panda-lightsaber

Google Panda, which made its debut in February 2011, is aimed at rewarding what Google has determined to be high-quality websites. In addition to advising website owners to ask 23 questions about the quality of their own content, we got a small peek at some things Google advises its team of human quality raters to look for in terms of page quality, which means you should pay attention to these elements as well. As Google put it, high-quality pages are either “very satisfying, useful, or helpful for its purpose.”

In recent months, Google has announced Panda refreshes via Twitter, most recently on August 22 (with “~1% of queries noticeably affected”) and July 24 (with “~1% of search results change enough to notice”). While these percentages seem small, Google revealed at SES San Francisco that 3 billion searches are conducted every day on Google, so this latest Panda refresh could potentially affect some 21 million queries.

If you’ve seen rankings or traffic drops in the past three months, check your analytics around these dates to ensure you don’t have a quality issue. If you do have a quality or duplicate content issue, Josh McCoy offers some advice on how to recover in his post “Algorithm Updates, Duplicate Content & A Recovery“.

(source: searchenginewatch.com)

Bare Minimum SEO: 3 Things You Must Do

September 17, 2012 By: admin Category: Marketing Tips

By Eric Enge, September 16, 2012

If you could do only three things for SEO, what would they be? This is a question encountered by many smaller businesses, and even somewhat larger companies, either due to not having enough people (time) and/or dollars available to invest in a big way.

If this is a scenario you’re facing, what follows are three minimal SEO tasks you must do.

Step 1: Check Your Indexing Status

The first step is to make sure that your site is getting found! The best way to do this is to check your indexing status in Google Webmaster Tools and see how many of your pages are indexed by Google. Once you’re logged in, click on “Health” and then “Index status” in the menu on the left.

I like to go a little further and click the “Advanced” button as well, which brings me to a screen like this:

The first thing to look at is the number of indexed pages, in this case, 887. How many did you expect? Obviously, if you think you have 1,000+ pages that you want Google to index and Google shows 10 indexed pages, you have a problem. In the case of this particular site, the problem looks to be the opposite of that – 887 pages indexed and 5,751 “Not Selected”?

This could be an indication of a lot of pages that are duplicates, near duplicates, pages with the noindex tag on them, or URLs that Google found that redirect to another page. Here is what Google says about this status:

Not Selected: URLs from your site that redirect to other pages or URLs whose contents are substantially similar to other pages.

To keep this simple, the bottom line here is to get a quick indication whether you have a problem. Too few pages being indexed? You have a problem. Too many, or too many that are “Not Selected”, that could be a problem too.

If you find you have a problem, what is the next step?

Unfortunately, that isn’t an easy one to take on by yourself, due to your time constraints. That means the next step is to get some help and to get your indexing problem diagnosed and fixed.

(Footnote to this diagnosis step: Some blog software packages, such as WordPress, create lots of category type pages, and these could explain why you have a lot of pages that were Not Selected, but you still need to determine how you want to address that, and expert advice on that topic is still something you should get).

(Footnote 2: Definitely check the indexing status in Google Webmaster Tools instead of using the “site:” query operator in a Google search, because the Webmaster Tools number is the “real number” and what you get from a site:query is not.)

Step 2: Focus Site on Target Keywords

The next step is to figure out whether you are effectively competing for keywords that users might enter into a search engine, which would indicate that they are a prospect for you.

If one of the products you offer is left-handed golf clubs as a product, for example, is there a page on your site focused on left-handed golf clubs? If this is one of your products, at a minimum, you need a page dedicated to left-handed golf clubs where the search phrase “left handed golf clubs” is featured in the title of the web page (this is the title tag in the head section of your web page source code), and in the content on the page.

Implement such pages for each major product/service you offer. Pay a lot of attention to your title tags, and they can help you understand how to focus your pages. I have two golden rules for title tags.

Here is the first rule:

The title tag should focus on the unique aspects of the page.

Here is the second rule:

Very important too! Do the best you can to never duplicate a title tag on your site. If it isn’t possible to come up with a different title tag for a particular page, then why does it exist? This is great question to ask yourself.

What keywords should you focus on? There is a good article on keyword research here that goes into that in a little more detail.

The two main tools you should use are the Google AdWords Keyword Tool, and the keyword research tool you find inside Bing Webmaster Tools. The Bing tool is nice because it provides actual numbers for the keyword search volume on Bing (the AdWords tool doesn’t reflect actual numbers from Google, but are instead some sort of estimate).

Step 3: Go Get Links

The key realization here is that getting your indexing issues resolved and the keywords addressed is only the start of the SEO process. You need to spend some time on that because if you don’t you can’t even compete for ranking on a keyword. You won’t get traffic for “left handed golf clubs” if the search engines can’t find your site (Step 1), or if you don’t have a page dedicated to the topic of left-handed golf clubs.

That’s great to resolve those issues, but now that you have solved these issues, you are only one of 388,000 people trying to get traffic for that phrase:

Links remain the main signal search engines use to determine which of those 388,000 sites shows up on the first page of results. Bearing in mind that this column is about people who don’t have the time or budget for SEO, my suggestion is that you integrate the knowledge that you need links into your day to day business thinking.

Better still, pursue marketing activities you would value even without search engines, but that will also get you some links.

Can you give an interview to a media site (traditional media or a blog)? 

Can you write an article and place it as a guest post on an authoritative site? 

If you’re a local business, can you get the local chamber of commerce to link to you?

You have to avoid the easy way out, and don’t buy links, or purchase one of those services that offers links by the hundreds (these won’t help you anyway, and may get you penalized by Google), and the like.

For purposes of this exercise, make sure that any link you obtain also offers brand building value. If you find yourself arguing that a link might bring brand building value, then it doesn’t. You shouldn’t need to defend the link, you should know that it provides brand value without having to justify it.

What about social you ask? Social media isn’t yet a major driver of SEO signals. There are some specific cases where it does.

For example, when someone follows your brand page on Google+, this can cause your pages to rank higher in the search results for that person, and that person only. It doesn’t cause your page to rank higher for people who haven’t followed you.

Bing has taken a different tack, and social data can cause you to show up in their social sidebar, but doesn’t appear to directly impact the traditional web search results.

Summary

If you don’t have time and budget, you’re in a bit of a tough spot, but these three steps should at least let you get your toes in the SEO waters.

Anybody have other suggestions for what would be on your must-do three step list? Or a suggestion of an additional item that someone can execute in 15 minutes or less? Let me know in the comments below.

(Source: searchenginewatch.com)

Is your site under Google Panda & Penguin penalties?

September 09, 2012 By: admin Category: Marketing Tips

By RedAlkemi, September 6, 2012

If you have lost traffic to your site in the recent past, it is probably because of Google Panda and Google Penguin penalties affecting your website. Make your website totally Google quality guidelines compliant and help Google to index and reward your site and also improve user experience. Find out why your site is losing traffic.

Our SEO compliance analysis covers domain-level audits, page-level audits (home page, category page, sub-category page, product/service page) and also evaluates usability, which generates “user signals” used by Google for higher ranking. The following aspects are covered in the site SEO-compliance audit.

Domain-Level SEO Compliance Audit:
SL Domain Level Audits Why is it Important
1 No. of Domains Hosted on IP Are there multiple domains on the IP shared by spammers?
2 Domain Canonical (typos, wwww) Google should know which domain canonical should it consider as main domain. Helps to add redirects if typos like ‘ww’ and ‘wwww’ are also resolved to main domain
3 Pages indexed in Google, Yahoo, Bing Saturation of indexing should be maximum
4 Site Banned from Google? There should be no penalties existing for the site
5 Site Directory Depth Deeper directory structure would not be rewarded by Google
See full list of Domain-Level Compliance Audit
Page-Level SEO Compliance Audit (home page, category page, sub-category
page & product / service page):
SL Page-Level Audit Importance in SEO Analysis
1 Page Load Speed, Page Size, Objects Good page load speed is preferred by Google
2 Open JavaScripts, CSS Count, Errors Need to be minimum & call them externally for better SEO performance
3 Keyword Selection / Stuffing Should be relevant to the page. Fresh keyword research shows up changing trends
4 Title & Meta Tags Should be proper, avoid keyword stuffing
5 Anchor Text Alt Title Attributes Should be optimized for better ranking performance
See full list of Page-Level Compliance Audit
Off-site SEO Compliance Audit:
SL Off-Site Audit Importance in SEO Analysis
1 Social Media Monitor Need to monitor and improve as these are important signals to search engines
2 DMOZ Listing DMOZ listing helps in building authority of the site
3 Total Back-links Higher back-links are good and set a good pace for future link building
4 Total Citations Higher citations indicate better Brand authority and reputation
5 Prominent Competitors Need to analyze their standing and how to beat them
See full list of Off page-Level Compliance Audit

(Source: Redalkemi.com)

Beyond Links: Reaping the Long-Term Benefits of Content Marketing

September 07, 2012 By: admin Category: Marketing Tips

By Loren Baker, September 7, 2012

Content marketing has the power to produce more than just links – it can enhance your brand image and build relationships with key brand advocates who are sure to get you even more links and exposure than you ever could without a content-based strategy.

It may sound counter-productive, but focusing less on link building can actually gain more links.

The four content marketing benefits below can all come with the additional side effect of natural links. Craft your content strategy with these core benefits in mind, and you can spend less (or even zero) time on link acquisition.

1. Generate High Volumes of Targeted Traffic

When you produce amazing content that gets syndicated on major sites, you can gain massive exposure through visitors and unique page views. Creating content that is relevant to your audience and then placing it on a high authority site with an audience that matches your target, the greater chance you’ll see a surge of traffic – and from the right people.

Post-Penguin, links with long-term value are those that drive targeted traffic to your site and/or increase your exposure to your target audience.

How to do this:

  • First, you need to understand what an authority site looks like these days.
  • When evaluating a site, consider their audience. Pay close attention to metrics like Alexa score, RSS subscribers, and social proof. If people are consistently sharing and commenting on their content, it’s a good sign they’re a trusted authority.
  • Begin the outreach process before you begin creating content. Working collaboratively with publishers is key to creating content specifically for their audience, and increases the likelihood of that content being successful with their audience.
  • To really increase your content’s chances of success, aim to work with the most influential writers on a site (they will often have their own loyal audience within the site’s audience).

2. Engage Social Audiences

One of the fastest (and easiest) ways to connect and convert is through social media. Social networks not only help share your content widely, but also have the ability to filter and modify it to meet the needs of many sub communities you may not have even thought to target. If your content achieves repeated sharing, it can also help solidify the trustworthiness and perceived potential value of your business.

How to do this:

  • Optimize your content for social sharing by doing the following:
  • Always place the appropriate social buttons on your content. But don’t overdo it – only give a few options (focus on social networks where your target demographic hangs out).
  • Think of how content will appear in users’ social streams. Craft enticing titles and meta descriptions to yield the highest possible click through rates.
  • In line with the above, include attention-grabbing visuals, since most social networks also pull in an image.
  • Consider buying social ads to get your content in front of targeted social users.

3. Initiate Immediate Conversion Events

Content can help deliver a positive message about your brand or your business and result in immediate conversions. Therefore, a content marketing strategy can increase lead flow, sales, email signups, social media followers, and RSS subscribers.

How to do this:

  • With every piece of content, always present an opportunity to connect closer with your brand:
  • On your blog, be sure you make it easy to sign up for your email and/or subscribe to your RSS feed.
  • Collect email addresses as the barrier to entry for more exclusive content (or anything downloadable).
  • You can even include calls-to-action within your visual content. Place a call-to-action at the end of your infographics. With videos, include one in the last few frames.

4. Encourage Brand Advocacy

Each piece of content you create is an opportunity to hook new people and grow your long-term audience. As this audience grows, you’ll have an even bigger base of people willing to share your content.

When someone repeatedly shares and engages with your content, they’re not only vouching for your content, but your brand as well. This opens up more and more potential customers to your company.

How to do this:

  • Do more than just listen. Always respond to comments and feedback from your community, even if it’s just to say “thanks.”
  • Make it easy to participate. Don’t require people to fill out long forms to leave comments on your blog or sign up for your email list.
  • Get your community involved as much as possible in content creation. If they feel invested in your content, they’ll be more eager to help spread it. Are they not outright saying what type of content they’d like? Ask them.
  • Highlight customer-generated content (product reviews, testimonials, etc.) as often as possible across a range of content mediums.

Sustainable Marketing for the Long Term

Instead of launching reactionary linking campaigns that may fall out of favor after a few months or possibly be detrimental to the value of your site, build a sustainable marketing strategy that is built to last. If you want a digital marketing strategy that produces more than just links; consider content marketing. The main goal of marketing that will never change is making yourself stand out to your customers (and differentiate your company from your competitors).

Creating highly unique and valuable content can create widespread brand awareness and really set one brand apart from the next. The potential leads and opportunities for your brand are vast and can be extremely beneficial to the long-term success of any business.

(Source: Searchenginewatch.com)

New Baidu Mobile Browser Takes Aim at Google, Apple

September 06, 2012 By: admin Category: News

Lawrence Latif, September 5, 2012

Click here to find out more!

Baidu logo

Chinese search giant Baidu has launched a mobile web browser to cash in on Chinese smartphone users.

Baidu, the dominant search engine in China, has launched the Baidu Mobile Browser, which will go up against Apple’s Safari and Google’s Chrome. The Baidu Mobile Browser is 20 percent faster than its rivals, according to the firm.

Going by the details released by Baidu on Friday ahead of its launch, the browser seems to take Google Chrome’s approach to web apps and the ability to watch video without having to download external applications. The firm expects its web browser to eventually help it generate cash from mobile web users, presumably through the sale of advertising, web apps, and content.

Baidu, which still has links with Yahoo, has been trying to find ways to monetize its search engine traffic.

While Chinese smartphone punters have taken to Android, the firm cannot rely on a web browser alone to generate a significant amount of revenue. Just ask Mozilla, which relies on Google for the majority of its revenue. So Baidu will have to treat its web browser as one part of a wider revenue generation system.

Baidu has very high hopes for its web browser and said it wants the browser on 80 percent of Chinese Android handsets by the end of the year. Baidu CFO Jennifer Li also revealed that Baidu will spend $1.6 billion to set up a cloud computing center, another market where the search engine hopes to generate cash in the near future.

(source: searchenginewatch.com)

More Than 10 Is The New 10 Blue Links For Bing

September 05, 2012 By: admin Category: Marketing Tips

By Barry Schwartz, August 31, 2012

Bing has been experimenting with showing more than ten search results on a page, while Google is showing seven search results on a page in some cases. Now, Bing has decided to stick with the experiment in the June update.

There have been some observant searchers who picked up on the change over at WebmasterWorld, where Bing would show a random number of search results, where it almost seemed like a bug. A Microsoft spokesperson said this is no bug, it is an experiment they are sticking with as part of the June update. Here is the statement:

We’re continually testing and experimenting on Bing in an effort to improve the user experience. We experimented with the number of answers for several months last year, and shipped the new format in June. In cases where there are answers (like a photo or video or news answer, we may provide a few more links to ensure there is right number of algo in addition to the answer blocks.

I’ve tried several examples and there seems to be no logic behind when Bing will show ten links on a page, or 12 or 18. Some may see page two of the results showing 15 results, some may see 11 and so on. For example, the WebmasterWorld searcher said he saw page 2 shows results 11-20 and then page 3 show 23-32 and page 4 show 35-44.

So while Google has ten and maybe seven results on a page. Bing decides to go with more results on a single page.

I should note, as of this morning, I am no longer able to see more than ten blue links on a page for many of the queries I’ve tried. I am not sure why Bing would change it back after giving us that statement or if something else is going on. But in some cases, Bing will show more than ten results and in others it may only show ten.

(source: searchengineland.com)