Is your site under Google Panda & Penguin penalties?

September 09, 2012 By: admin Category: Marketing Tips

By RedAlkemi, September 6, 2012

If you have lost traffic to your site in the recent past, it is probably because of Google Panda and Google Penguin penalties affecting your website. Make your website totally Google quality guidelines compliant and help Google to index and reward your site and also improve user experience. Find out why your site is losing traffic.

Our SEO compliance analysis covers domain-level audits, page-level audits (home page, category page, sub-category page, product/service page) and also evaluates usability, which generates “user signals” used by Google for higher ranking. The following aspects are covered in the site SEO-compliance audit.

Domain-Level SEO Compliance Audit:
SL Domain Level Audits Why is it Important
1 No. of Domains Hosted on IP Are there multiple domains on the IP shared by spammers?
2 Domain Canonical (typos, wwww) Google should know which domain canonical should it consider as main domain. Helps to add redirects if typos like ‘ww’ and ‘wwww’ are also resolved to main domain
3 Pages indexed in Google, Yahoo, Bing Saturation of indexing should be maximum
4 Site Banned from Google? There should be no penalties existing for the site
5 Site Directory Depth Deeper directory structure would not be rewarded by Google
See full list of Domain-Level Compliance Audit
Page-Level SEO Compliance Audit (home page, category page, sub-category
page & product / service page):
SL Page-Level Audit Importance in SEO Analysis
1 Page Load Speed, Page Size, Objects Good page load speed is preferred by Google
2 Open JavaScripts, CSS Count, Errors Need to be minimum & call them externally for better SEO performance
3 Keyword Selection / Stuffing Should be relevant to the page. Fresh keyword research shows up changing trends
4 Title & Meta Tags Should be proper, avoid keyword stuffing
5 Anchor Text Alt Title Attributes Should be optimized for better ranking performance
See full list of Page-Level Compliance Audit
Off-site SEO Compliance Audit:
SL Off-Site Audit Importance in SEO Analysis
1 Social Media Monitor Need to monitor and improve as these are important signals to search engines
2 DMOZ Listing DMOZ listing helps in building authority of the site
3 Total Back-links Higher back-links are good and set a good pace for future link building
4 Total Citations Higher citations indicate better Brand authority and reputation
5 Prominent Competitors Need to analyze their standing and how to beat them
See full list of Off page-Level Compliance Audit

(Source: Redalkemi.com)

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