How To Create A Promoted Post On Facebook

September 25, 2012 By: admin Category: Marketing Tips

By: Sean Carson, September 25, 2012

If you are creating remarkable content, your number one goal should be to get more people to see your content. A Facebook Promoted Post is a great way a brand can improve engagement and interaction on their page. A Promoted Post increases the chances that your content will be seen by current fans and their friends. Below are 5 tips to help you expand your brand’s reach on Facebook.

1. Create content that’s remarkable. Develop a brand voice for your posts. Watch and listen your fans to know what they want and when they want it.  Promoted Posts are best for remarkable content (videos, promotions, exclusive deals, or a blog post). Your call to action in your Promoted Post should be clear. Tell your fans to like, comment or share your post. You would be surprised what you can get if you just ask.

2. Know your audience. Who do you want to see your content? When do you want them to see your content? Do you want to increase your fan base or do you want to focus on your current customers? A company can either target people who like their page or people who like their page and their friends.

3. What to include in Promoted Posts. To help you and your business succeed with Promoted Posts, Facebook put together a list:

Add photos and videos: “People tend to respond to bright, simple and attention-grabbing images, particularly of people using your product or service. For example, you could promote a photo of new products you want to sell. Keep in mind that your Page’s profile picture will show up next to your promoted post so everyone knows its connected to your business.”

Promote offers: “Promoting an offer can help increase the number of people who see and claim your offer. This can help to drive more people to your business and increase engagement on your Page.”

Highlight exclusive events or news: “Promoting posts with exclusive content gets people to talk about your Page and share your posts with their friends. This could be a daily special on the menu, an in-store event or the launch of an upcoming product.”

Ask a question: “Promoting a question tells people that you value their opinion. For example, you could promote a question asking people to vote on a new product or service, which encourage people to have a direct impact on your business decisions.”

4. Budget and test. It is recommended to begin testing your Promoted Post at a small budget. For as little as $10, marketers can reach a greater percentage of fans through a Facebook Promoted Post. This content will show up in the newsfeeds of your fans’ or your fan’s and their friends, depending on who you want to target. Brands now have the potential to increase engagement and interaction on their page. With very little risk, your brand has the opportunity to grow based on your success.

5. Monitor Performance. One of the best features about Promoted Posts is that you can monitor performance directly from your Page. All posts will have information that only you can see at the bottom of them, indicating the number of people reached and the percentage of your total fan base. By hovering over the number of people reached, you’ll get a breakdown of how many were reached.

Let us know what you think about Facebook Promoted Posts in the comments below!

3 Comments to “How To Create A Promoted Post On Facebook”


  1. Facebook as we know it has taken over. It is a great idea to promote your brand through this social media outlet. You nailed it with these 5 tips to increase the visibility of a Facebook fan page. Thanks for sharing.

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  2. Thanks! I appreciate the feedback.

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  3. Thanks for sharing these insights.

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