LinkedIn Adds Video Ads For Brands

October 24, 2012 By: admin Category: Marketing Tips

By: Anita Li, October 24, 2012

LinkedIn is rolling out global video advertising, the professional social network announced Tuesday.

Business owners can now promote their brands using video ads through LinkedIn Ads, the site’s self-serve platform, which says it lets users control costs, pay per view or click and, stop their campaign. Until now, companies could only advertise text and image ads to LinkedIn’s 175 million members.

The video ads will appear in 300×240 ad units in size, and will compete for impressions the same way that text and image ads do, according to Will Hambly, LinkedIn’s online marketing manager.

“When a LinkedIn member is engaged and clicks on your video ad, the video will take over the entire 300×250 ad unit and play a 30 second video,” he writes in a blog post. “After the video completes, users will still be able to click through to your landing page or visit your website, just like with current ads.”

Companies have the option of importing new videos or using ones they’ve already uploaded to their YouTube channel; the latter can help capture new LinkedIn audiences, while continuing to attract viewers on the video-sharing site.

LinkedIn users, what do you think of seeing video ads on the social network? Tell us in the comments below.


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1 Comments to “LinkedIn Adds Video Ads For Brands”

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