Archive for November, 2012

How to Get More Website Views

November 30, 2012 By: admin Category: Marketing Tips

By: John Dexter, November 30, 2012

There are a lot of success stories going around the Internet about business people driving loads of traffic and making sales on the Internet.

Some of these stories could be inconsistent, because a lot of marketers don’t have success online – in fact, only a small percentage of us do.

Out of the many success stories circulating on the Internet, only a handful is true, unfortunately. In fact, only two percent of Internet marketers succeed online, the other 98 percent of us fail.

The most important thing to remember is, those of us who are in the two percent group have been consistent with our efforts in building a solid business online. Success also means paying for advertising in one way or another.

But its not just about paying for your advertising it’s also having the willingness to learn and put some hard work into the process. This, coupled with persistence, is the key to success online.

Here are three good reasons why you should consider paying for your web traffic in the long run:

1. The quickest way to get traffic to your website is though paid traffic, it’s a known fact that if you pay for traffic, you will attract more visitors and sales.

Every business needs traffic and lots of it, and you need it on a daily basis. Paying for traffic will garner many more visitors compared with free traffic.

Basically, the bottom line is, the more traffic you create for your website, the more people are going to be looking at your site and buying from you.

It is also true that online businesses pay a lot of money each month for such traffic. I even pay for traffic each month and I do get signups for what I am paying for, my total layout is $30 and I get at least 10 people paying for my service each month which is $15. This gives me a total net profit of $120 after paying my $30, so it really costs me nothing to get this traffic.

If you opt for free advertising, you won’t have enough traffic on your website to make any money. You will be spending too much time generating only a small portion of traffic – and it is not enough to make a profit.

2. Search engine traffic is another good way of getting visitors to your website but you must hire someone to do it for you. It is a complicated process and a certain technique and understanding of how things work is necessary before you can achieve success in this area.

Paying for a service in this area will save you a lot of time and effort learning, and you can use that time to promote your business even further.

A lot of big companies pay to advertise their business through SEO. They have consultants do it for them.

Just imagine you had an article on a blog and the links in that article got a high position in the search results, then you would get a lot of visitors buying from you and also clicking on those links in your article.

Just think of it this way, when you’re paying for your traffic its like paying for guaranteed visitors for your website.

3. You will need the right tools for keyword research for your chosen niche. This will help you save money on advertising. You will be charged for the number of hits you get when your ad is clicked on, which is known as pay per click.

But remember, all the money you spend on your advertising will not be wasted. The boost in traffic and sales you receive as a result will put you in the two percent demographic who are successful online.

This post originally appeared on seo-news.com


5 SEO Myths You Should Not Buy Into

November 29, 2012 By: admin Category: Marketing Tips, Web Design

By: Ivana Katz November 29, 2012

Search Engines regularly update their algorithms in order to present the most relevant results to their visitors and with each change, SEO professionals grow a few more gray hairs. It’s almost impossible to keep up with the updates, especially since search engines, such as Google keep their ranking methods secret.

In a recent video, Matt Cutts, a senior engineer from Google said that every time someone does a search, Google asks over 200 questions of each page before it presents the results. Of course, the searcher is not aware of this, as it only takes a second or two to get the results.

Since the exact algorithms are not known, there has been much speculation as to what the search engines want.

Myth # 1: Keyword Density Plays a Major Role in Search Engine Ranking

One of the things many SEO experts focus on is keyword density, i.e., how many times a keyword appears on a page. It is a misconception that there is a magic number which will secure a top position for a particular keyword. Cutts dispels this myth by explaining how Google looks at keywords.

When a search engine sees a keyword mentioned for the first time, it gives it some weight. If it appears again, the SE takes notice and says, ‘ok this page is about that particular subject’. But if you keep mentioning the keyword over and over, the benefits are really incremental. In fact, repeat it too much and you are in danger of keyword stuffing or spamming and this could hurt your ranking.

The trick here is to include the keywords, but make sure the copy flows naturally and doesn’t sound awkward or artificial. There is no hard or fast rule for keyword density … it varies by area/subject and by what other sites rank for it.

Myth # 2: Using Article Marketing for Link Building

A very popular way of building backlinks has been publishing articles with the website URL link at the bottom of the article. Some believe that if an article gets published on many websites, the links from the resource box count each time. Cutts, however, warns against this belief. He says that lots of people produce low quality articles, which are stuffed with keywords and get them published on article directories and low quality websites. Since those sites generally have a low PR rank and have duplicate content, this is not a good way to build links. Instead, Cutts suggests publishing great original content and letting people link to it naturally.

Myth #3: Meta Keywords are Used by Google

Many people still believe that Google uses Meta keywords in their ranking. Cutts has confirmed that Google no longer uses Meta keywords. It does, however, use Meta description and title.

Myth # 4: AdWords Customers Get Special Treatment in Google Organic Search Results

Another common misconception among webmasters has been that if you run AdWord campaigns, this will improve your organic search results. The truth is they are two separate things and one does not affect the other. If you do experience better organic ranking after running Google AdWords, it may be that there is more traffic flowing to your website as a result of the advertising campaign and more people are linking to your content or talking about it on Social Media. However, Google does not rank your website better simply because you are using their paid AdWords service.

Myth # 5: Google is Only Interested in Quantity of Backlinks

When it became common knowledge that Google ranked websites higher if they had more incoming links, many webmasters focused on getting as many backlinks as they could. Many link farms were created and the quantity of backlinks became the main aim of many people. However, Google has put a stop to that and announced that yes backlinks are important in rankings, however, they need to be from high quality websites and they must be relevant. If you have a website about shoes, getting a link from a website that sells cars is virtually useless. So it is far more important to focus on quality than quantity.

Whether you are a SEO professional or a site owner wanting to rank higher in search engines, it’s important to remember two things have remained constant over the years. Search engines favor websites that have:

1. Relevant and original content that is regularly updated
2. Quality backlinks pointing to the website

So if you focus on these key points, you should be fine going forward. Don’t sweat the small stuff such as keyword density. Instead, provide useful information for your readers and the rest will fall into place.

This post originally appeared on seo-news.com


How to Promote a New Business

November 28, 2012 By: admin Category: Marketing Tips

By: Courtney Wood , November 28, 2012

What is the best way to promote a new business? Build some hype.

When you’re just starting out, learning how to promote a new business can take some work.

The key is creating some buzz without spending too much. Fortunately, the Internet allows you to hype your business even if you are on a shoestring budget. There are plenty of free methods of promotion and ways to grab people’s attention.

Create a Live Network

The first thing you need to do is build up a network of people who appreciate your business. This is vital if you want to build hype. You need a group of people willing to help you out and, the best way to find that is to build it from scratch.

Start with social media or a blog. These are both good methods of building up a following. But remember, you really want people who are interested. Look for people who could be a real asset and may be interested in your products. Go after your target market. Their co-operation is going to be key in getting more people interested.

Once you start building your network and learning how to promote a new business, you’ll need to do the following to keep it running well:

• Engage people one-on-one.
• Share useful links to other sites;
• Promote other people or businesses that could be useful to your followers.

Interaction, rather than promotion, is what you need to promote a new business. You can talk to people, have conversations and just generally be friendly to everyone. Get online on a daily basis to respond to people’s comments – disappearing even for a short time – can ruin all the hard work you’ve put into building your network.

Contact Bloggers

Another way to promote a new business is with bloggers. Bloggers can be a valuable resource because they have ready-made networks of readers who trust them. Getting someone influential to blog about your products or services may not be the first thing that comes to mind when you think about publicity, but it’s a great method.

You have three choices when it comes to getting bloggers to spread the word for you. First, you can pay the blogger to write a review. This is usually quite economical. Keep in mind that the better the blogger, the more likely it is that they will charge for the review.
You can also offer free products or services in exchange for a review. The blogger can check out your business, try your products or services, and then write about it.

The final option is to offer to write a guest post specifically for their blog. This also key in promoting a new business. This doesn’t have the same impact because the post will need to be informative, rather than promotional, but it can be a way to get your foot in the door and help the blogger’s readers discover your business.

Provide a Benefit

Why should people pay attention to your products? Why should they recommend them to their friends and family?

These are two questions that should be answered before you start really stepping up.

Offering freebies and other special offers on your business blog or a social media network can be a good way to give some value and it can also help bring in more recommendations via word-of-mouth. As long as you are giving away something that is worthwhile, people will happily retweet or Like on various social media networks, making it possible to gain a large number of followers in a short period of time. This is a good way to promote a new business.

Be Memorable

Competition is fierce in today’s market. Rival companies can easily get to your clients before you have a chance to really hook them. To ensure repeat business, offer a little incentive.

By standing out from the crowd and letting your customers know you appreciate them, you’ll ensure their loyalty. Not only will they become repeat customers, they are far more likely to tell their friends if they are happy with your service.

It can be difficult to get a buzz going, but by using the resources available to you through social media and your own website, you should be able to increase public awareness. Don’t forget to ask your network to share information. If you have done a good job of building up a quality group of followers and know the ways on how to promote a new business, you’ll find this to be extremely effective.

This post originally appeared on seo-news.com


5 Tips For Engaging Fans On Facebook

November 27, 2012 By: admin Category: Marketing Tips

By: Sean Carson, November 27, 2012

Facebook now has over a billion active users, and if you use the platform right it could be a great marketing opportunity. According to Hubspot, 42 percent of marketers consider Facebook to be a major part of their marketing strategy. This marketing opportunity already has a growing number of companies positioning themselves to take full advantage of. Simply creating a Facebook page for your business is not going to cut it. To take full advantage of this marketing tool you must devote time into engaging your fan base. Here are five tips to engage and grow your fan base:

1. Have fun

Facebook is a lot like being the popular kid in high school. There are people who like your brand or business that will “like” your businesses Facebook page, but the voice behind the Facebook page is what will really make fans want to engage with you. My point is, have fun. Fans like to see a brand that has fun and engage its fans. Remember to always respond to each post with individuality.

2. Visual Engagement

Photo posts gain much more attention and engagement than any other type of post on Facebook. According to The Rise of the Visual Social Network, as much as 70% of all likes, comments and shares in Facebook are related to photographs. That is a huge number. if you want more exposure to expand your reach include photos to your posts.

3. Invite Friends and Business Contacts

You can upload your email contact list and invite them to “Like” your page, invite all of your friends and business contacts to connect with your page. Since these people already know who you are, they are much more likely to engage with your page. Compare this to those who have never had any contact with you in the past. This is a great way to expand your reach and gives you more opportunities to expand your follower base.

4. Grab Fans Attention

Who doesn’t want to be clever and entertaining on Facebook? I know I do. So give the people what they want. Post unique and interesting content that is relevant to your business. The more fans that like, comment, and share a post, the more opportunity their friends will like your page as well.

5. Build Relationships

Use Facebook for what it is meant for, to build relationships. Don’t push your product on people every 5 seconds. Make interaction the goal, and don’t underestimate your followers. If you are genuine and don’t push your product, fans will like you and your business then sales will follow.

Relationship Building Through Social Media

November 26, 2012 By: admin Category: Marketing Tips

By: Michael Cohn, November, 23 2012

Relationships are at the heart of social media success for your business. Your online strategy must include the concept in some form and you should keep track of how much return on investment those relationships are bringing to your business.

To some people, establishing relationships with others may not be an easy thing to do. It is extremely important to understand, if you are going to get anywhere with increasing your business’ revenue, you need to establish solid, substantial, mutually-beneficial relationships. There are several principles you should follow so you can enrich your business relationships.

Authenticity

As you are probably aware, authenticity will never be overrated. People know when you are being authentic and they know when you are not being authentic. Authenticity is spoken about a great deal – many people are using it as the latest buzz term when speaking about social media marketing. If you are truly authentic, you will see positive results and people will respond to what you are offering.

If you are authentic, that means you also are transparent. If you are transparent, you won’t withhold negative feedback you might receive about your business. In fact, you should bear in mind you stand to learn a great deal from whatever negative feedback you receive. People will respect you a great deal if you can take negative feedback, learn from the situation and improve upon what you are offering based on that feedback. In every business, there will be some negative feedback. It is not about the presence of the information; it is about what you do with it and how you learn from it.

Build Trust With Others

When it comes to doing business online, you need to establish relationships with others and you need to build trust on both sides. If people don’t trust you, they won’t interact with you and they won’t buy anything from you. Not only do you want to build relationships that are solid and will stand the test of time, you also want to turn your business connections into loyal clients. This takes time.

Loyal clients are not built in a day. If you manage to acquire loyal clients, another benefit is they will most likely tell their friends and colleagues about you and your business.

A great deal of your business’ success will come from word-of-mouth and that sort of loyalty will go a very long way. If you are going to succeed at developing that sort of relationship with your clients, you must be sure to communicate clearly at all times and always be sincere and transparent.

Be Good to Your People

Because the success of social media depends on relationships succeeding, you need all of the advocates who you can get a hold of. People who are willing to share your information are very powerful people for your business. You should do everything possible to make sure they continue to be advocates.

Behave Humanly

You should always treat other people the way you would like to be treated. Always recognize and acknowledge the value that other people with whom you interact professionally have for you. There are so many different ways in which you can deepen your relationship with other people. For example, if you have attended an event with one of the people with whom you share a professional connection, it is a good idea to follow up with that person after the event. You shouldn’t wait for the other person to initiate a meeting. You already have common ground – all you need to do is expand upon it. You have a wealth of connections. You just need to tap into it and start connecting.

Conclusion

Relationships are at the heart of social media – that’s why it works. The more solid relationships you are able to build and the more loyal clients you acquire, the better it will be for your business. When it comes to someone needing what you are offering, you want to be in the forefront of his or her mind. You want to position yourself as a subject matter expert and the way to do that is by developing as many top-quality relationships as possible. You want the relationships you have to be substantial. Just because they are established online doesn’t mean they aren’t significant. It is important to give the proper attention to your relationships and devote as much time as you need to make them stronger and stronger.

This post originally appeared on seo-news.com


Facebook Launches Conversion Measurement Tool

November 20, 2012 By: admin Category: Marketing Tips, News

By: Miranda Miller, November 20, 2012

Facebook began rolling out a conversion measurement tool on Friday to help marketers bridge the data gap between social ads and online sales.

David Baser, Facebook’s ads product manager, told Reuters the tool has been a highly requested feature for some time. “Measuring ad effectiveness and outcomes is absolutely crucial to all types of businesses and marketers,” he said.

“You would see the number of people who bought shoes,” he said, using the example of an online shoe retailer. However, marketers couldn’t get information that could identify the people, he added.

Third parties such as social shopping app maker Glimpse have been offering solutions to specific aspects of the social commerce “problem” for some time, particularly the disparate data sets available to online retailers.

“There are about 500 million products for sale and about 100 million (1 in 5) have a Like button next to them. Only about 3 million of those have ever had a Like,” Usher Liebermann of Glimpse told Search Engine Watch. “We see a lot of value in the data of knowing what someone has Liked. Once they give permission, we can see the products they Like, the stores and brands they Like, and the stores, brands and products their friends like.”

Glimpse uses their crawl data with Facebook’s Open Graph to gain more insight than is available from Facebook itself. “Say you like a shoe on Nordstrom’s site. Facebook knows you Like a product, but they don’t know it’s a shoe; only that it is a product and the page it came from,” Liebermann explained. “Nordstrom’s know something has been Liked. We have the contextual meta data around it… we actually know more about it than Facebook.” This allows Glimpse to analyze activity surrounding specific products and make social recommendations to users of the app.

Until now, however, retailers have struggled to directly attribute online purchases to Facebook ads activity. The new feature is as critical for Facebook as it is for retailers; they need to prove to advertisers that their ads are a worthy investment and to do that, measurable outcomes are key.

Still, advertisers saw improved ad performance in Q3 2012, with click-through rates more than making up for falling costs per click.

Social media revenue will reach $34 billion by 2016, according to Gartner analysts. Advertising and gaming account for approximately 90 percent of that revenue; in 2012, they accounted for $8.8 billion and $6.2 billion, respectively.

“New revenue opportunities will exist in social media, but no new services will be able to bring significant fresh revenue to social media by 2016,” said Neha Gupta, senior research analyst at Gartner. “The biggest impact of growth in social media is on the advertisers. In the short and medium terms, social media sites should deploy data analytic techniques that interrogate social networks to give marketers a more accurate picture of trends about consumers’ needs and preferences on a customized basis.”

The ability to attribute online sales to Facebook ads is certainly a big step in the right direction for advertisers. Facebook has not yet announced when the tool will be available to all marketers.

This post originally appeared on searchenginewatch.com


Happy Thanksgiving!

November 19, 2012 By: admin Category: News

Thanksgiving is a family holiday full of love, sharing and giving thanks. It’s one day that you can forget about your job and responsibilities. The Systemtek team has a lot to be thankful for as well. We’re especially thankful for you, our customers.We hope that you can spend this special day with your family and friends in an atmosphere full of love and thanks.

The Systemtek team hopes you have a great Thanksgiving and may your business be full of customers.

Happy Thanksgiving!

Sincerely,

The Systemtek Team

Web Design Tips to Help Improve Your Online Presence

November 19, 2012 By: admin Category: Marketing Tips

By: NuBlue, November 19, 2012

Whether you are just setting up a new website or you have an existing site, understanding your online presence and how important it is to your overall success is crucial.

Your online presence helps you to better reach your target audience. Without a strong presence, your customers or clients simply will not know you are online or, worse, they know but just aren’t engaging due to poor web design.

Here are a few tips that will help you to better optimize your site and increase your online presence:

1. Keep it current – There is nothing that can boost the popularity of your site like fresh and unique content. You do not want to simply put your site together and then forget about it. You have to update it regularly with new information so your customers will find it useful. Incidentally, updating your site regularly keeps the search engines interested and ensures your site is crawled frequently, which boosts your rank on the search engine results page. Taking just a bit of time and effort will help you to ensure your site is professional and current.

2. Think Social Media – Social media is quickly becoming the most popular way for site owners to build their businesses. With many social sites like Twitter, Facebook, YouTube, LinkedIn and a number of blogging opportunities, you have the ability to reach millions of people when you incorporate social media into your online business. Begin your social media marketing campaign and you will literally be able to watch people begin following you. This gives you the opportunity to connect with your customers on a personal level. It also builds trust that is crucial in business today. Be sure to place a button on your site to allow your visitors to follow you on all of the social sites that you join.

3. Go Mobile – If your website is not set up to allow for mobile viewing, you may be losing much more business than you realize. People today want convenience and allowing them to access your site from their mobile devices is an excellent way to keep them happy. You have to ensure your site is ready not only for viewing on computers and tablets but on mobile phones as well. If you are not optimized for mobile viewing, now is the time to change that. Take the initiative to give your target audience what they want and they will reward you substantially.

4. Write – Writing articles and posting them on various article sites not only makes your site more noticeable and provides beneficial backlinks, it can also help to establish you as a leader or expert in your niche. This is an important step in building trust for your company. Post helpful and informative articles on various article marketing sites and link them back to your site. This helps to boost your presence and gives people an idea of what you can do to help them. Place a link on your site to these articles and allow your visitors to read them.

5. Keep it Simple - When it comes to successful website design, keeping it simple is best. Do not try to outdo your competition by providing more graphics or a larger banner. Design your site to get the point across. Add any relevant content that your visitors may want to read and leave it at that. Graphics and loads of images are fine for certain sites but, if your business does not deal with graphics or photography, it may be best to keep these to a minimum. You want your visitors to find your site professional and easy to load. Adding a lot of images will cause it to load slowly. In general, website design is best when it is kept simple.

This post originally appeared on seo-news.com


Online and Offline Word-of-Mouth

November 16, 2012 By: admin Category: Marketing Tips

By Maria Duron, November 15, 2012

How often have you purchased a product based on a family member’s or friend’s recommendation? How many times have you learned about a service that people are talking about on the Internet and decided to give it a try? Without realizing it, word-of-mouth marketing has just worked its magic on you. It has been around for a long time even before other forms of advertisements graced your TV or computer screens.

Word-of-mouth marketing is a free type of promotion that can work either way. Simple as it may seem, it can easily make or break the reputation of your business. To make sure that it will work in your favor, getting the right information across is vital. The information needs to travel accurately – no additions or omissions.

When conversations travel from online to offline, then online again, there are a few points to consider so it will remain authentic and seamless. Before anything else, creating enough buzz is the first step you need to take. It is important to understand word-of-mouth cannot only be encouraged but also facilitated. This means you can control the information to attract customers and generate enough interest to keep people talking. This takes a lot of thought and planning.

Use brief yet catchy statements so people can easily remember them even after their computers are turned off. Also, be careful about using words that can carry a lot of meaning. It would be best to use simple words that are easy to understand and have only one precise definition. The problem with complicated statements is that it can be translated in different ways and might lead to inaccurate perceptions.

Identifying Influencers

Influential individuals can have great reach. Aside from their valued opinion, they have specific knowledge and a specific following.

To keep the conversation going with such individuals, posting regular updates will be essential. Often, these updates can spark a conversation offline and get more people interested. For the seamless transition from online to offline, provide information that is simple to understand, educational and relatable. At this point you can present real-life client testimonials or experiences to highlight a product’s features or how well a service is done. This is how you can compare your offerings with your competition and let people know what sets you apart from them. This can create a good flow and will encourage others to share their own experiences.

Forums, Yahoo Answers and LinkedIn Answers

Take the time to research how, where, and when opinions and views are shared online. Take advantage of popular sites or forums and join in on the conversation. You can provide information or answer inquiries and also educate others on valid information about your company or services.

Review Sites

Reviews can also be your best marketing tool. They can provide a perspective that other people may find helpful. Remember that although online exposure is valuable, the ability to take the attention and interest offline is just as important. If you want to be an effective marketer, you need learn how to improve and amplify the potential of word-of-mouth marketing and create a strategy focused on developing and measuring word-of-mouth.

This post originally appeared on seo-news.com


How Do You Push A Brand Past A Plateau?

November 15, 2012 By: admin Category: Marketing Tips

By: Sara Rotman, November 15, 2012

A creative director of a branding agency knows there are three questions brands ask that keep the light on. They include: How do you launch a brand from scratch? And how do you turn a brand around that has begun to flag? But the third and focus of this article is: How do you push a brand past a plateau?

Obviously, there is no one simple answer to any of these questions — but the first step lies in the approach or attitude that you take towards finding those answers. A common sentiment in the agency world is that fearless and innovative thinking will turn possibility into reality. But while this is all very nice (and sounds great in a pitch), what does that actually mean?

How Plateaus Happen

First and foremost, it means a brand should not do the same thing over and over again, expecting a different result. This is perhaps the most common pitfall brands face when attempting to push past a plateau. Brands with a relatively successful business that was grown lovingly and organically to minimal profitability — but after hitting profitability, it seems impossible to grow further. Worse yet, it becomes harder and harder for the brand to simply maintain that margin.

The dreaded plateau can appear more daunting than a backslide in sales or growth because the psychology behind it tends to inhibit brand owners from embracing change, for fear of losing ground. This can be paralyzing and tends to prevent managers from wanting to change anything for fear of losing some of the precious market share that they believe they currently have. Which, of course, usually means that the brand is about to lose this market share anyway.

Conversely, when a brand has already lost meaningful market share, it tends to be much more willing to make necessary changes in thinking, in order to achieve goals. Whether the problem is with market conditions, supply chain issues, a shift in the distribution channel or simply, that the product hasn’t maintained its level of excellence, these brands know something must change — and are usually much more willing to implement any necessary changes to see an uplift in their sales. In some ways, these brands are actually in a better position compared to a brand facing a plateau.

So this is where the fearless part comes into play. Gaining insight that is outside of the day-to-day grind of a brand’s life is paramount. Fearlessness in this sense requires a dispassionate look at the brand’s life cycle that is absolutely agnostic of a “because we’ve always done it this way and it works” kind of attitude. Fearlessness is not recklessness; it simply means accepting the unexpected or looking around corners when straight lines have always worked.

How To Emerge

Often a brand will turn to an outside agency or consultant to assist with this process, as stepping outside of a successful business’ mental framework can feel counter-intuitive and is often culturally frowned upon. That said, a healthy dose of outsider thinking is sometimes required to arrive at new solutions for growth — whether or not that person is actually located outside the company.

Fearless thinking makes possibility reality. The exciting part of the fearless mantra, that new reality that is often identified as growth, is the part that we all strive to arrive at. Check out the following tips for pushing a brand past a plateau.

  • Know your customer: There’s often a difference between your perception of your customer, and who your customer actually is. So invest in reliable research and then use that research to craft your business strategy.
  • Understand your brand’s purpose: This includes what your brand stands for and what does not fit within your brand’s mission. A brand is not merely defined by the type of products it sells, but by its greater purpose in the world. The brand should inform product decisions — not vice versa.
  • Understand past successes and failures: Dig deep to identify the reasons and decisions that have contributed to your brand’s stagnant growth. Think not just about what happened, but why it happened.
  • Think like an outsider: This point doesn’t need any further explanation.

Finding a brand’s route to fearless thinking is the simple answer to pushing past a plateau. And keep in mind that finding your route through the forest is a whole lot easier when you’re not standing among all those damn trees.

This post originally appeared on the American Express OPEN Forum