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How to Promote a New Business

November 28, 2012 By: admin Category: Marketing Tips

By: Courtney Wood , November 28, 2012

What is the best way to promote a new business? Build some hype.

When you’re just starting out, learning how to promote a new business can take some work.

The key is creating some buzz without spending too much. Fortunately, the Internet allows you to hype your business even if you are on a shoestring budget. There are plenty of free methods of promotion and ways to grab people’s attention.

Create a Live Network

The first thing you need to do is build up a network of people who appreciate your business. This is vital if you want to build hype. You need a group of people willing to help you out and, the best way to find that is to build it from scratch.

Start with social media or a blog. These are both good methods of building up a following. But remember, you really want people who are interested. Look for people who could be a real asset and may be interested in your products. Go after your target market. Their co-operation is going to be key in getting more people interested.

Once you start building your network and learning how to promote a new business, you’ll need to do the following to keep it running well:

• Engage people one-on-one.
• Share useful links to other sites;
• Promote other people or businesses that could be useful to your followers.

Interaction, rather than promotion, is what you need to promote a new business. You can talk to people, have conversations and just generally be friendly to everyone. Get online on a daily basis to respond to people’s comments – disappearing even for a short time – can ruin all the hard work you’ve put into building your network.

Contact Bloggers

Another way to promote a new business is with bloggers. Bloggers can be a valuable resource because they have ready-made networks of readers who trust them. Getting someone influential to blog about your products or services may not be the first thing that comes to mind when you think about publicity, but it’s a great method.

You have three choices when it comes to getting bloggers to spread the word for you. First, you can pay the blogger to write a review. This is usually quite economical. Keep in mind that the better the blogger, the more likely it is that they will charge for the review.
You can also offer free products or services in exchange for a review. The blogger can check out your business, try your products or services, and then write about it.

The final option is to offer to write a guest post specifically for their blog. This also key in promoting a new business. This doesn’t have the same impact because the post will need to be informative, rather than promotional, but it can be a way to get your foot in the door and help the blogger’s readers discover your business.

Provide a Benefit

Why should people pay attention to your products? Why should they recommend them to their friends and family?

These are two questions that should be answered before you start really stepping up.

Offering freebies and other special offers on your business blog or a social media network can be a good way to give some value and it can also help bring in more recommendations via word-of-mouth. As long as you are giving away something that is worthwhile, people will happily retweet or Like on various social media networks, making it possible to gain a large number of followers in a short period of time. This is a good way to promote a new business.

Be Memorable

Competition is fierce in today’s market. Rival companies can easily get to your clients before you have a chance to really hook them. To ensure repeat business, offer a little incentive.

By standing out from the crowd and letting your customers know you appreciate them, you’ll ensure their loyalty. Not only will they become repeat customers, they are far more likely to tell their friends if they are happy with your service.

It can be difficult to get a buzz going, but by using the resources available to you through social media and your own website, you should be able to increase public awareness. Don’t forget to ask your network to share information. If you have done a good job of building up a quality group of followers and know the ways on how to promote a new business, you’ll find this to be extremely effective.

This post originally appeared on seo-news.com


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