Testimonials are one of the simplest and easiest marketing tools available to a business owner. Most of the work is done by the customer, and you, as the business owner, get to reap the benefits. But how do you use testimonials effectively and make them work for you? In this article, we will address three [...]
On the internet, just as in person, the first impression can make or break your business. Imagine walking past a store and the outside is falling apart, and the little bit you can see inside is no better. Odd are, you won’t be shopping at that particular business. On the internet, your website is your [...]
by Steve Cho Are you a mortgage broker, lawyer, financial advisor or a plumber? Did you know a service business can significantly increase leads and customer loyalty by an effective website? Does your service business website generate leads and bring customers? If not, I’ll explain what went wrong. 1. Your website does not look professional [...]
So you have a web site–Does it sell? Do you want to increase the conversation rate and sales on your web? Then you definitely want to check this out: To add a real talking character on your web site and let him speaks for you! It is the REAL PERSON that you are trying to [...]
Now that you have a great new web design for your company, you want to make sure people are actually visiting it. There are many ways to attract people to your website besides waiting on your search engine optimization efforts to bring you to the top of Google. Depending on your business, some methods of [...]
Unlike groups, Facebook fan pages are visible to unregistered people and are thus indexed (important for reputaion management, for example). They are great ways to promote yourself to the general public. Facebook Pages are different than profiles. You have a profile for you, Jane Doe, but your business can’t have a profile — it can [...]
View 5 Most Useful Social Networks for Businesses (1) Here Below are 2 social networks that especially designed for small business owners or marketing purposes: We know social media takes a lot of time to stay on top of, but if you’re running your business and are using Facebook, Twitter and LinkedIn already, you’ll probably [...]
Credit: Social Orgs, Nan Ke “More time is now spent on social networking than on e-mail…..The rapidly evolving world of social networks and blogs has officially grown up.Yesterday(Sep 16th), Facebook just claimed that it has 300 million active monthly users globally, and is getting 3 million new users every WEEK. One of the most valuable [...]
With the search engine and search advertising partnership in the works between Yahoo! and Microsoft, how much will your website have to adapt to a growing number of users trying to find you on something other than Google? Yahoo will soon incorporate Microsoft’s Bing technology as its default search engine, giving the pair almost 30% [...]
Here is the last installment of this three part series. Did you find this article from Greg Shuey interesting? There are so many ways to build links out there, and they can get overwhelming sometimes. Just keep in mind that link building is going to help you in the long run and make sure you [...]