Web designing aims at delivering content to end users in an organized and attractive way. Depending on the nature of site, the content offered may be hypertext or hypermedia and accessed by end users through a web browser. Full Website Design involves use of documents, sounds and images.

Designing components can be broadly classified into two categories – back-end and front end. Front-end components include text, images, graphics, layout, sound and user-interface. Scripts and codes are usually referred as back end components. Irrespective of the size and nature of the site, there are some basic points that should be followed while crafting a site.

Here are do’s and don’ts of effective web designing that may help you in designing a site.

Do: Maintain an attractive structure

With the developments in CSS files and some great grid layouts it has become easier to maintain a balanced structure for your site. Users feel comfortable to navigate and find information easily in websites having a balanced structure.

Don’t: Scatter ads everywhere

Excessive ads drive out visitors. If you are trying to build a community of loyal visitors then stuffing up web pages with ads is a bad idea. Make sure that the ads have some relevance with the content or overall theme of the website or blog. Try to blend ads in such a way that content remains highlighted.

Do: Choose appropriate color scheme

Selecting proper color scheme is crucial for success of a site. It is important to ensure that the color scheme matches with the theme of the site. A website planned for nursery kids needs to have a different color scheme than a site designed for adult dating. Web Design companies, like Systemtek Technologies, offers custom designs as well as template designs that can make planning a website a breeze.

Don’t: Offer big text blocks

Visitors prefer to scan the content of a web page before deciding to read it thoroughly. Large blocks of text are difficult to scan and the important points get lost in the mess. Using all caps text, busy background, centralized text blocks and excessive use of animation may let you down.

Do: Develop precise well formatted content

Presenting content in bullet form, creating sub-titles, hyperlinks and highlighted keywords help in scanning. Preserve top of the page for your best content. This portion holds attention of a visitor and arouses interest. Ensure that the pages fit standard screens and there is no need of horizontal scrolling.

Don’t: Overlook SEO

Using an SEO expert would be greatly beneficial to an online marketing campaign. Systemtek Technologies offers SEO professionals that know how to insure the best performance for your online marketing campaigns.

Do: Simplify site navigation

Group the navigational elements into proper categories. Provide simple navigational links at the bottom of long pages and link all internal pages to the homepage. Display breadcrumb trail like Home>section>sub-section>topic. It helps the user in navigating to desired section. These dos and don’ts will give you fair guide on how you can conduct full web designing. So go ahead and design the website of your dreams!

Systemtek Technologies offers Web Design professionals that know how to maximize the success of your online marketing campaigns.  Please feel free to contact our Industry Professionals.

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The beauty and awe of the internet lies in its amazing ability to decrease the gap in knowledge between industry specialists and laypeople. The informational content available in videos, blogs, and content-driven websites can be a terror to consultants whose knowledge was once considered exceptional. However, we at Systemtek believe that increasing understanding—particularly when one is purchasing a service—is something that is wonderful and ultimately beneficial to progress in our world.

As such, our Chicago-area web development company seeks not only to provide you with powerful IT, design, and website solutions, but also to help you understand what is going on behind the scenes. One of these scenes is the world of Search Engine Optimization (SEO, also related to Search Engine Marketing or SEM), which is, simply, the process of improving the ranking of a website in search engine results. A website that has good SEO is more likely to show up on the first page of a Google or Bing search, usually due to a combination of factors such as the keywords found on the site, the way the webpage is labeled, or even the age of the website.

That said, there really is an entire “world” of Search Engine Optimization. Web design and e-commerce consultants are endlessly increasing their own understanding of how to maximize website rankings, and business owners are increasingly recognizing the business value of good SEO. Studies show that the market for SEO has seen double-digit growth in the last year, even despite a turbulent world economy. Companies are now realizing that harnessing the power of search and social media markets is important to industries across the board.

The SEO universe gets even bigger when you consider the human side of search algorithms, which are the nuts and bolts that spin each time a user submits a search engine query. For example, and as this article from CNET News explains, a team of Google staff (numbering in the “hundreds”) is constantly at work improving the functionality of their search engine. The updates they make—adding up to some 400 per year—battle spam, help searchers find what they really want, and work towards keeping Google a dominant web information provider over contestants like Bing or Yahoo.

Unfortunately, each major update means that the formula for good SEO has changed, in some big or small way. Well-optimized websites that were in the top 10 results can suddenly find themselves way off the map, which can have serious consequences for the amount of web traffic they receive. In ways, this sounds dreadful, but algorithm tweaks happen for a reason: just look at the case of online eyeglass retailer which exploited a loophole in Google’s search engine to drive up its results ranking.

Yes, achieving good Search Engine Optimization is complicated and intricate work, but it doesn’t have to be completely shrouded in mystery. Keeping up with search engine algorithm changes can also be frustrating, but it’s nothing that internet savvy and attentive site traffic monitoring can’t work with. With the right approach, the world of SEO can be seen as a dance, and as playing in harmony with the ebb and flow of the internet.

For more information, watch this short video by Google on its search algorithms.

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By: dimpi

Your website is the face of your company on the internet. Depending on the design, you are going to create an impact on your customers. When creating or enhancing any website, the basic aspects are-

1. Content-The content material may be the substance with the site and should be relevant for the site. It should target the clients and site visitors.

2. Usability-The site should be user-friendly using the interface and navigation. Both should be simple and reliable.

3. Appearance-The graphics and text must consist of an individual style that flows through the site for consistency.

4. Visibility with the site-The website should be simple to find by way of most search engines. Optimization can be a method of producing something functional and efficient. Web layout optimization is a continuous procedure of improving the layout to achieve enterprise objectives. An optimized net web page loads rapidly on the client’s system, so your website visitor can quickly get the info they were looking for.

The reasons for optimization are varied. These include increasing exposure, increasing its search engine ranking and applying modern net standards.

Now the question arises-Is optimization of a website’s design possible or not? Here, we are going to talk about the methods for optimization.

1. Optimize Graphics for Internet Use-Even these days, a large number of people use slower connections for internet use, or they use their cell phones. With slow browsing speed or a smaller screen, they don’t want to wait for pages to load. And like a business owner, you cannot afford to lose customers this way.

2. Emphasis on Content-Make sure that the content material within the site is laid out effectively. Should you only concentrate on look and ignore the content, you cannot make an impact on your buyers. You’ll need to supply a concise, convincing message and info about your website, should you want your site visitors to buy your product or service. Make sure that your content material is easy to read.

3. Set up a Navigation System That Compliments Search Engines-Navigation techniques are constructed to assist visitors in discovering their way around your site. Consequently, they must be created cautiously to produce search engine friendly ones. Search engines require a chain of hypertext links commencing at your home page which will take them web page by page within your entire site. The issue is that if JavaScript and flash methods replace plain hyperlinks, the search engine might not be able to locate the underlying pages. You can optimize the flash and pictures for far better use and faster downloading.

4. Emphasis on Color, Shapes and Font Size-Things like color, shape and sizes of font can make a large impact on your general message. Utilizing blue, green, silver, or grey can create a calm impact. Making use of rounded corners rather than hard edges within your banners can allow a soft and personalized feeling.

5. Keep It Simple- Look at some effective sites, like Google, which is very simple. Don’t use bloated characteristics. Keep your goals as well as visitor’s needs in mind when adding a elements.

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The goal of most businesses, when it comes to their website, if to have their site listed near or at the top of search engine results pages.  And when it comes to search engines, Google is the top dog.  Climbing to the top of the Google ranking can be an arduous journey, but there are ways to make the trek easier, and sometimes faster.  Today we’re going to talk about tips that can improve your Google rankings and optimize your search engine presence.

The first thing that you have to understand about Google is that the site is primarily based on keywords, both in the main text of the page as well as text that’s imbedded it what is called the meta portion of your page, the area that isn’t visible to anyone but programmers and search engines.  The idea is to put accurate and unique keywords in your page so that when Google is searching, your site pops up.  So in the content of your page, make sure you include key words and phrases that reference your business or your location of both.  For example, Systemtek uses the phrase “Naperville Web Design” in numerous location because it maximizes our presence.  Potential customers often search for the type of business they are looking for as well as the area that they live in, so always be very specific when it comes to keywords and phrases.  List specific services and products that you provide.  Make sure you cover all your bases.  You want to make sure that a customer will see that you indeed provide what they are looking for.

One important thing to remember is that Google may go on keywords, but it also is designed to protect users from spam.  When you are considering the content for your page, don’t overuse the keywords.  A good rule of thumb is that for every 400 words on the page, 1-2% should be keywords.  This will ensure that you have the necessary means for being found in Google, but your page isn’t so oversaturated in keywords that Google will consider you spam and block you.  So be careful and have an even hand when it comes to including keywords.

Another tool at your disposal to move you up in the Google rankings is links.  On your page, link to other pages.  If you have a blog, link to it.  If you have a partner with a website, link to it and have them link to you.  Links provide more content for Google to read, and well named links are even better.  Rather than saying “Click HERE for more tips,” you would want to say “More SEO Tips and Tricks.”  That link does double duty, since it is both a link AND a key phrase for the business.  The more, well-named links, the better.

The last tip today is to get your site listed on online directories.  Do a little research on your own and find out if there are directories for business like yours.  Often you’ll find that there are places that will list your site for free or ask only that you put an icon on your page that will link back to the main site.  There are a lot of options to explore.  Just make sure you choose the right directory.  Again, do your research and make sure you’re not going to be balled up with a bunch of spam companies.  The name of the game is caution and care when it comes to SEO.

There are a lot of little things you can do to move your business up in the Google rankings.  The three we listed here are the biggest, and if you follow these directions you’ll see your page start climbing.  It takes some time, so be patient.  Just remember to keep everything well organized and don’t overuse the keywords, links, and directories and over time your business will show up in the first page when you Google yourself.

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Are you a mortgage broker, lawyer, financial advisor or a plumber? Did you know a service business can significantly increase leads and customer loyalty by an effective website? Does your service business website generate leads and bring customers? If not, I’ll explain what went wrong.

1. Your website does not look professional

Your homepage is the first impression of your business that you give to your potential customers online. One main reason people visit a service business website, is to see if the company is trustworthy. According to a 2006 web user survey, 60% of people don’t trust businesses with poorly designed websites. If you give wrong the impression to your potential customers, they will leave and visit your competitor’s website. A professional look and feel gives your potential customers assurance of your credibility. Once a visitor opens your site, your business is judged for better or worse. What impression does your website give?

2. Your website contents are out of date

When did you last modify your website content? Is your website still advertising last year’s events? How efficiently does your homepage flow into your detailed service pages? How effectively do you introduce your services on your web pages?

When your potential clients visit your website, they are expecting to find answers for their questions. If you give them outdated information or fail to express your service details effectively, you can’t expect leads from them. You may also give a poor impression of your business.

3. You didn’t market your website

Unlike your actual business building, your website may not be visible to your customers. You may have heard about search engine marketing and website optimization. If you are not a computer geek or don’t have time to learn about HTML, try to focus on off-line marketing. Try to put your website address on every possible marketing collateral, such as your business cards and direct mail.

4. Your website doesn’t encourage visitors to take action

Action could be a call for free consultation, signing up for a newsletter or sending an e-mail to request a quote. If you have a great looking website with useful content for website visitors, you should try to convert them into customers. Try to put action items on every page with some urgency. People usually don’t react when there is no urgency.

5. You never measure the effectiveness

Do you know how many leads are generated through your website? And how many leads turn into real customers? If you know how effective your website is, you can enhance your website to improve in the future.

Impress your visitors with a positive and professional business image. Even if they don t become your customers right away, impressed visitors can soon become your customers.

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By: Nan Ke

Client Name: The Linden Centre

Description: A Culture-Travel Center, running by several American Artists in YunNan, China.

Which Web Design do you like most?

Design A, B: Click Here

Design C:

Lindens Design C

Design D:

Lindens Web Design D

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By: Nan Ke

We’d like to listen to you! Here is an interesting web design case of us. Our Web Designer proposed  4  individual designs for our client.And guess which one did they pick? Tell us your pick  in the comments and we’ll reveal the answer later!

Client Name: The Linden Centre

Description: A Culture-Travel Center, running by several American Artists in YunNan, China.

The Linden Center in YunNan, a mysterious ancient land in Asia.

Design A:

Design A

Design B

Design B

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Nan Ke

Not Only does Google Maps Put you in front of millions of customer searching businesses in your area,  In addition,Google Maps is an important factor determining your web site’s ranking order in Google and other search engine results pages. And it usually takes 6-8 weeks for Google to acknowledge your listing-so act now!

Systemtek now ranks No.2 on the map of the Google search result page on the search term "Naperville Web Design" .

Here is a video step-by-step.

Video credit: Andew Wong 15

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Tip 3: Make it relevant.
Make sure your domain name is relevant to what you are selling. This helps when customers search for products or services your site offers. This is where your common sense comes in handy. Think about your own ideal online shopping experience or if you haven’t experienced such yet, think about what you’d want that experience to resemble.
For example, if you wanted to buy a fishing lure, which site would you be more likely to take the time to visit, Site A or Site B?
Site A: www.fishinglures.com
Site B: www.bobsfishstuff.com
I’m sure you, like most internet shoppers, would more than likely opt for Site A.

Having a relevant domain name makes that site appear more significant and pertinent to exactly what the customer is looking for- saving wasted time and annoyance. With these tips in mind, let the search begin. And don’t forget the three S’s- Short, Smart, and Significant!

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Ecommerce Community & Nan Ke

A lot of our customers have asked us or struggled on purchasing a right domain name for their business.  The dilemma is to whether to associate it with what they are called, or what they do, if different?

Our answer always is, choose a domain name that is best suited for Search Engines.

Search Engines, such as Google, are the number one place to advertise products for your online business. Try to use the main keyword or phrase you’d like to optimize your entire site for. For example, if you specialize in selling jewelry, include the word jewelry in your domain name. If silver jewelry is all you sell, use the phrase silver jewelry. Don’t be too broad and at the same time, if you have a wide-ranging product base, don’t be too specific.

Tip one: Be search-engine freindly.

A suitable domain  can dramatically improve your chance being found by Google. Use the name of your business, rather than your company name.

For example, one of our customers is named Absolutely Chicago. If you do a

“www.absolutelychicago.com”,

neither Google nor the customer would know what specialize you are. The customer finally went for the

“www.chicagosegway.com”,

for which, her business can be recognized immediately.

Tip2: Keep it “short and sweet”.
The shorter the site name, the easier it is for a customer to type and most importantly, remember. This also means, the easier it is for that customer to refer other customers to your site. The internet is all about speed and convenience, so choose your domain name along those same lines. Make the process of referencing, and getting to your website as painless and effortless as possible for your new customer.

>>more coming……

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