Naperville Web Design

Are you a mortgage broker, lawyer, financial advisor or a plumber? Did you know a service business can significantly increase leads and customer loyalty by an effective website? Does your service business website generate leads and bring customers? If not, I’ll explain what went wrong.

1. Your website does not look professional

Your homepage is the first impression of your business that you give to your potential customers online. One main reason people visit a service business website, is to see if the company is trustworthy. According to a 2006 web user survey, 60% of people don’t trust businesses with poorly designed websites. If you give wrong the impression to your potential customers, they will leave and visit your competitor’s website. A professional look and feel gives your potential customers assurance of your credibility. Once a visitor opens your site, your business is judged for better or worse. What impression does your website give?

2. Your website contents are out of date

When did you last modify your website content? Is your website still advertising last year’s events? How efficiently does your homepage flow into your detailed service pages? How effectively do you introduce your services on your web pages?

When your potential clients visit your website, they are expecting to find answers for their questions. If you give them outdated information or fail to express your service details effectively, you can’t expect leads from them. You may also give a poor impression of your business.

3. You didn’t market your website

Unlike your actual business building, your website may not be visible to your customers. You may have heard about search engine marketing and website optimization. If you are not a computer geek or don’t have time to learn about HTML, try to focus on off-line marketing. Try to put your website address on every possible marketing collateral, such as your business cards and direct mail.

4. Your website doesn’t encourage visitors to take action

Action could be a call for free consultation, signing up for a newsletter or sending an e-mail to request a quote. If you have a great looking website with useful content for website visitors, you should try to convert them into customers. Try to put action items on every page with some urgency. People usually don’t react when there is no urgency.

5. You never measure the effectiveness

Do you know how many leads are generated through your website? And how many leads turn into real customers? If you know how effective your website is, you can enhance your website to improve in the future.

Impress your visitors with a positive and professional business image. Even if they don t become your customers right away, impressed visitors can soon become your customers.

By: Nan Ke

Client Name: The Linden Centre

Description: A Culture-Travel Center, running by several American Artists in YunNan, China.

Which Web Design do you like most?

Design A, B: Click Here

Design C:

Lindens Design C

Design D:

Lindens Web Design D

By: Nan Ke

We’d like to listen to you! Here is an interesting web design case of us. Our Web Designer proposed  4  individual designs for our client.And guess which one did they pick? Tell us your pick  in the comments and we’ll reveal the answer later!

Client Name: The Linden Centre

Description: A Culture-Travel Center, running by several American Artists in YunNan, China.

The Linden Center in YunNan, a mysterious ancient land in Asia.

Design A:

Design A

Design B

Design B

Nan Ke

Not Only does Google Maps Put you in front of millions of customer searching businesses in your area,  In addition,Google Maps is an important factor determining your web site’s ranking order in Google and other search engine results pages. And it usually takes 6-8 weeks for Google to acknowledge your listing-so act now!

Systemtek now ranks No.2 on the map of the Google search result page on the search term "Naperville Web Design" .

Here is a video step-by-step.

Video credit: Andew Wong 15

Tip 3: Make it relevant.
Make sure your domain name is relevant to what you are selling. This helps when customers search for products or services your site offers. This is where your common sense comes in handy. Think about your own ideal online shopping experience or if you haven’t experienced such yet, think about what you’d want that experience to resemble.
For example, if you wanted to buy a fishing lure, which site would you be more likely to take the time to visit, Site A or Site B?
Site A: www.fishinglures.com
Site B: www.bobsfishstuff.com
I’m sure you, like most internet shoppers, would more than likely opt for Site A.

Having a relevant domain name makes that site appear more significant and pertinent to exactly what the customer is looking for- saving wasted time and annoyance. With these tips in mind, let the search begin. And don’t forget the three S’s- Short, Smart, and Significant!

Ecommerce Community & Nan Ke

A lot of our customers have asked us or struggled on purchasing a right domain name for their business.  The dilemma is to whether to associate it with what they are called, or what they do, if different?

Our answer always is, choose a domain name that is best suited for Search Engines.

Search Engines, such as Google, are the number one place to advertise products for your online business. Try to use the main keyword or phrase you’d like to optimize your entire site for. For example, if you specialize in selling jewelry, include the word jewelry in your domain name. If silver jewelry is all you sell, use the phrase silver jewelry. Don’t be too broad and at the same time, if you have a wide-ranging product base, don’t be too specific.

Tip one: Be search-engine freindly.

A suitable domain  can dramatically improve your chance being found by Google. Use the name of your business, rather than your company name.

For example, one of our customers is named Absolutely Chicago. If you do a

“www.absolutelychicago.com”,

neither Google nor the customer would know what specialize you are. The customer finally went for the

“www.chicagosegway.com”,

for which, her business can be recognized immediately.

Tip2: Keep it “short and sweet”.
The shorter the site name, the easier it is for a customer to type and most importantly, remember. This also means, the easier it is for that customer to refer other customers to your site. The internet is all about speed and convenience, so choose your domain name along those same lines. Make the process of referencing, and getting to your website as painless and effortless as possible for your new customer.

>>more coming……

Systemtek Website Design SEO Naperville

5.  Don’t worry about how many people come to the site but with how long they stay.
That means focusing on those areas that will encourage people to hang out longer. To measure this, we recommend Google Analytics because, although it has problems, “it’s free.”

6. Forget the Flash!
Flash has a definite and, most likely, permanent place in the Web designer’s toolbox. But, used without careful thought and consideration, Flash can mean the death of your online venture! I should mention up-front that I’m talking about all-Flash sites - while a site built entirely in Flash might be ok for some purposes (for example an online portfolio), for a business site, it’s a real killer!
What’s the Problem?
So what exactly is the problem with an all-Flash business site?

·         Usability takes a tumble

·         Accessibility dies

·         Modem users suffer, and

And most Importantly, Search engines don’t index Flash files!

HTML is a content medium — search engines pick up HTML just fine. Flash is a graphics medium, and should be used for …er… graphical content!

The indexing of Flash files is incomplete at best, and is still a shady, unexplored area. This means that all that hard work, or if you’re the client, all that cash, is probably for nothing. If you are faced with the task of optimizing an all-Flash Website, then currently the best way forward is to develop an alternate HTML Website. Have the home page run as a loading page for the Flash site with a prominent link to the alternate HTML version.

Just for your information, someone I recently spoke to who implemented this solution reports that between 70% and 80% of users click the HTML link on average. Says it all, really!

Systemtek Website Design SEO Naperville

3. Start a blog and participate in other blogs.

These two go hand in hand. By “participate,” we don’t mean leaving comments just to be able to include a link back to your own site. We means becoming part of the “ecosystem” of the community. “Over time the people whose blogs you’re commenting in will notice you and start making references back to you.”

The value of blogging on a reasonably consistent basis - aside from being able to share your expertise and opinions with the literate world - is that search engines will index your site more often. Small business sites, especially, can go for a long time without being indexed. Google does that by design. “They know that the site exists. It’s known as the Google Sandbox. But they want to make sure you’re not a pornographer or a bad actor, basically. You can get around that by having what are known as ‘authority links’ coming back to you.”

For example, if you’re writing about tennis, and you participate in the important blogs in the world of tennis, having those links coming back to your site would be regarded as authority links. “That’s a clue to Google to get you out of that sandbox, links are the new gold standard in managing to get ranking on the search engines.”

4. Add something interactive to the site that will make people come back over and over. One client, a high-end real estate finance organization, added a calculator where people can figure out how their taxes would benefit by doing something with the firm. “People come back repeatedly to use it.”

Besides being fun and having potential viral implications, interactive devices help your site to “get embedded in [visitors'] psyches”, “I constantly have clients tell me that the difference in their sales process from this is like night and day. People talk to them as if they already have a relationship.” This can shorten the sales cycle and reduce the amount of effort you have to put forward to build credibility with potential customers or clients.

Systemtek website design SEO Naperville

By: Celeste Bishop

There are plenty of ways to generate attention for your web site, but you’ll also want to make sure you’re covering the basics too. Here are some tips to learn what you can do right now, this week, to optimize your site!

1. Figure out what key words and phrases are going to be important to your site. Internet marketing expert suggests brainstorming to come up with a list of what you believe your prospects and customers would put into a search engine to locate your products and services.
Ask your web designer to analyze your competitor’s website to find alternative phrasing to add to your list.
Next, take each page that’s important to you - not the Contact Us page or Site Map - and make sure that keyword or phrase is used prominently. Use it early on in the text and at the end of the page.

2. Make it your “career” to get links into your site.

This is a time-consuming task. If you are a small business owner and cannot spare 3 hours a day optimizing you website, hire a professional or a SEO company.
To get links, write as much articles as you could and place them on other sites. Then make sure it includes a resource box or bio at the end of the article that includes your URL in the first line and something that will compel readers to go to your site in the second line, along with another link. (For example: Dian Schaffhauser writes for Web Worker Daily at http://www.webworkerdaily.com. Read her report on how to talk with your CEO about Web 2.0 here: http://webworkerdaily.com/2007/09/18/does-your-ceo-get-web-20/.)

The impressive new website for Nexus Holidays features an exquisite flash banner as well as offering a wide variety of functions and management systems. A customer can use the complete tour search function, city, country and attraction search function and tour reservation function to find out everything he/she needs to know about a tour, and then book it right on the web. With the hotel, picture and map, pricing and promotion, daily literary and all-function back-end management systems, this website offers everything needed for an unforgettable experience.

Systemtek continues to excel in quality website design and development for small and medium sized companies in the Chicago metropolitan area. With the web design company’s experience in Search Engine Optimization, Flash Design and other functions, it is a one-stop shop for any company in search of quality web design. Check out our portfolios to see more examples of Systemtek’s website design.

About Nexus Holidays: With another year of success in 2008, Nexus Holidays have been serving North American community for more than 12 years with reliable quality and most competitive prices. Formerly known as China Holidays, Nexus Holidays is a comprehensive travel and tour service company and now the largest China tour operator and one of the best known brand for Asia destinations in North America with eleven offices located in Chicago, New York, Houston, San Francisco, Washington D.C., Vancouver, Toronto, Sydney, London and Beijing and Shanghai of China.