Systemtek Website Design SEO Naperville

5.  Don’t worry about how many people come to the site but with how long they stay.
That means focusing on those areas that will encourage people to hang out longer. To measure this, we recommend Google Analytics because, although it has problems, “it’s free.”

6. Forget the Flash!
Flash has a definite and, most likely, permanent place in the Web designer’s toolbox. But, used without careful thought and consideration, Flash can mean the death of your online venture! I should mention up-front that I’m talking about all-Flash sites - while a site built entirely in Flash might be ok for some purposes (for example an online portfolio), for a business site, it’s a real killer!
What’s the Problem?
So what exactly is the problem with an all-Flash business site?

·         Usability takes a tumble

·         Accessibility dies

·         Modem users suffer, and

And most Importantly, Search engines don’t index Flash files!

HTML is a content medium — search engines pick up HTML just fine. Flash is a graphics medium, and should be used for …er… graphical content!

The indexing of Flash files is incomplete at best, and is still a shady, unexplored area. This means that all that hard work, or if you’re the client, all that cash, is probably for nothing. If you are faced with the task of optimizing an all-Flash Website, then currently the best way forward is to develop an alternate HTML Website. Have the home page run as a loading page for the Flash site with a prominent link to the alternate HTML version.

Just for your information, someone I recently spoke to who implemented this solution reports that between 70% and 80% of users click the HTML link on average. Says it all, really!

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Systemtek Website Design SEO Naperville

3. Start a blog and participate in other blogs.

These two go hand in hand. By “participate,” we don’t mean leaving comments just to be able to include a link back to your own site. We means becoming part of the “ecosystem” of the community. “Over time the people whose blogs you’re commenting in will notice you and start making references back to you.”

The value of blogging on a reasonably consistent basis - aside from being able to share your expertise and opinions with the literate world - is that search engines will index your site more often. Small business sites, especially, can go for a long time without being indexed. Google does that by design. “They know that the site exists. It’s known as the Google Sandbox. But they want to make sure you’re not a pornographer or a bad actor, basically. You can get around that by having what are known as ‘authority links’ coming back to you.”

For example, if you’re writing about tennis, and you participate in the important blogs in the world of tennis, having those links coming back to your site would be regarded as authority links. “That’s a clue to Google to get you out of that sandbox, links are the new gold standard in managing to get ranking on the search engines.”

4. Add something interactive to the site that will make people come back over and over. One client, a high-end real estate finance organization, added a calculator where people can figure out how their taxes would benefit by doing something with the firm. “People come back repeatedly to use it.”

Besides being fun and having potential viral implications, interactive devices help your site to “get embedded in [visitors'] psyches”, “I constantly have clients tell me that the difference in their sales process from this is like night and day. People talk to them as if they already have a relationship.” This can shorten the sales cycle and reduce the amount of effort you have to put forward to build credibility with potential customers or clients.

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Systemtek website design SEO Naperville

By: Celeste Bishop

There are plenty of ways to generate attention for your web site, but you’ll also want to make sure you’re covering the basics too. Here are some tips to learn what you can do right now, this week, to optimize your site!

1. Figure out what key words and phrases are going to be important to your site. Internet marketing expert suggests brainstorming to come up with a list of what you believe your prospects and customers would put into a search engine to locate your products and services.
Ask your web designer to analyze your competitor’s website to find alternative phrasing to add to your list.
Next, take each page that’s important to you - not the Contact Us page or Site Map - and make sure that keyword or phrase is used prominently. Use it early on in the text and at the end of the page.

2. Make it your “career” to get links into your site.

This is a time-consuming task. If you are a small business owner and cannot spare 3 hours a day optimizing you website, hire a professional or a SEO company.
To get links, write as much articles as you could and place them on other sites. Then make sure it includes a resource box or bio at the end of the article that includes your URL in the first line and something that will compel readers to go to your site in the second line, along with another link. (For example: Dian Schaffhauser writes for Web Worker Daily at http://www.webworkerdaily.com. Read her report on how to talk with your CEO about Web 2.0 here: http://webworkerdaily.com/2007/09/18/does-your-ceo-get-web-20/.)

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The impressive new website for Nexus Holidays features an exquisite flash banner as well as offering a wide variety of functions and management systems. A customer can use the complete tour search function, city, country and attraction search function and tour reservation function to find out everything he/she needs to know about a tour, and then book it right on the web. With the hotel, picture and map, pricing and promotion, daily literary and all-function back-end management systems, this website offers everything needed for an unforgettable experience.

Systemtek continues to excel in quality website design and development for small and medium sized companies in the Chicago metropolitan area. With the web design company’s experience in Search Engine Optimization, Flash Design and other functions, it is a one-stop shop for any company in search of quality web design. Check out our portfolios to see more examples of Systemtek’s website design.

About Nexus Holidays: With another year of success in 2008, Nexus Holidays have been serving North American community for more than 12 years with reliable quality and most competitive prices. Formerly known as China Holidays, Nexus Holidays is a comprehensive travel and tour service company and now the largest China tour operator and one of the best known brand for Asia destinations in North America with eleven offices located in Chicago, New York, Houston, San Francisco, Washington D.C., Vancouver, Toronto, Sydney, London and Beijing and Shanghai of China.

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Systemtek has partnered with Technology Centers of Dupage to create an exciting new website that offers junior and senior high school students the opportunity to enroll in TCD courses through their high school.

Some of the unique features that the web design company included are a customized flash website that showcases all 21 programs in the center, search engine friendly coding, clean and professional feel of art design and a news release management system.

A Career and Technical Education campus since 1974, Technology Center of DuPage in Addison serves DuPage area high school juniors and seniors, under the direction of the DuPage Area Occupational Education System (DAOES, www.daoes.org). Currently, students from fourteen member school districts, representing 23 high schools, participate in TCD’s roster of programs.

Systemtek Technologies’ vast experience in website design and web development offers the best one-stop web solutions to small or medium sized businesses in the Chicago metropolitan area.

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Legend Seekers Signs with Systemtek to Create New Website

Systemtek Technologies, the renowned Chicago Web Design company just formed a joint venture with Legend  Seekers, for the development of a new interactive genealogy website that set to launch the week of March 23.

The site aims to detect great family genealogy stories of everybody, and produce them into TV series. The website,then, could be the first and the largest online community of genealogy video sharing. The web development now is in its final stage as well as the Search Engine Optimization.

“This is a great opportunity for ordinary everyday people, like you and me,” said John Li, president of the web develop company, “the story my old auntie Anne told me could be produced into episodes and watched by millions.”

The new site will correspond with the Legend Seekers television series, which will begin airing on March 26th in select areas. The new website will include show schedules and the ability for anyone to submit their family story to be considered in a future episode.

About Legend Seekers: Legend Seekers probes deeply into the common bond shared by every American: Our own, unique family heritage! And, every week, our Host employs the art and science of genealogy to look back across time to uncover the often-startling and always-fascinating truth about one Seeker’s family legends.

With offices in Chicago and Naperville, Systemtek Technologies is a web design company that offers a wide variety of web development solutions to small and medium sized businesses. Our highly qualified website consultants, web designers, programmers and Internet marketing professionals offer the best tools to fit any company’s needs at an affordable web design cost. To learn more about Systemtek’s web design and see our client testimonials, visit www.systemtek.net or call (630) 781-6688.

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Systemtek Technologies is unique in the IT services industry. We offer professional development talent to you on a quality, timely and cost-effective basis. You tell us what you want to accomplish, and we will work with you within mutually agreeable blocks of time to deliver the functionality, details and designs that you are looking for in your website. No matter how large or small your design requirements are, Systemtek will develop a product tailored to your needs. Basic design costs begin at $1499!

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Systemtek Technologies is a Naperville base web design, development and Internet Marketing firm that offers an one-stop web solution to small or medium sized businesses in Naperville.

Our highly qualified website consultants, website designers, programmers and internet marketing professionals work together to deliver the results to you: reach more customers, do more businesses on-line, reduce your marketing cost and increase your revenue.

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