Systemtek is pleased to announce the completion of the new website for the Heaventree Candle Company! This handmade candle company out of Lake Zurich, Illinois wanted a new website where they could sell their assortment of candles online and give people a chance to learn more about their company.

The homepage for www.heaventreecandles.com includes large images of their carved column candles, and organizes everything so you can start shopping right away. The left sidebar has all of the candle categories listed, so a shopper can go right to the category they want. There, you can choose among a variety of different products within that category. Once you have selected the exact product you want, the fun begins!

Depending on the style of candle, it may come in many different sizes and colors. One great aspect of this website is that you can click on different colors to see examples of that candle in all available color options. Once you have decided to purchase one, just add to the cart, make sure you have signed into your account, and proceed to checkout.

To view more of our E-commerce website designs and other new custom website designs Systemtek has developed, just visit our portfolio here: Naperville Website Design

Are you a mortgage broker, lawyer, financial advisor or a plumber? Did you know a service business can significantly increase leads and customer loyalty by an effective website? Does your service business website generate leads and bring customers? If not, I’ll explain what went wrong.

1. Your website does not look professional

Your homepage is the first impression of your business that you give to your potential customers online. One main reason people visit a service business website, is to see if the company is trustworthy. According to a 2006 web user survey, 60% of people don’t trust businesses with poorly designed websites. If you give wrong the impression to your potential customers, they will leave and visit your competitor’s website. A professional look and feel gives your potential customers assurance of your credibility. Once a visitor opens your site, your business is judged for better or worse. What impression does your website give?

2. Your website contents are out of date

When did you last modify your website content? Is your website still advertising last year’s events? How efficiently does your homepage flow into your detailed service pages? How effectively do you introduce your services on your web pages?

When your potential clients visit your website, they are expecting to find answers for their questions. If you give them outdated information or fail to express your service details effectively, you can’t expect leads from them. You may also give a poor impression of your business.

3. You didn’t market your website

Unlike your actual business building, your website may not be visible to your customers. You may have heard about search engine marketing and website optimization. If you are not a computer geek or don’t have time to learn about HTML, try to focus on off-line marketing. Try to put your website address on every possible marketing collateral, such as your business cards and direct mail.

4. Your website doesn’t encourage visitors to take action

Action could be a call for free consultation, signing up for a newsletter or sending an e-mail to request a quote. If you have a great looking website with useful content for website visitors, you should try to convert them into customers. Try to put action items on every page with some urgency. People usually don’t react when there is no urgency.

5. You never measure the effectiveness

Do you know how many leads are generated through your website? And how many leads turn into real customers? If you know how effective your website is, you can enhance your website to improve in the future.

Impress your visitors with a positive and professional business image. Even if they don t become your customers right away, impressed visitors can soon become your customers.

Skyline Balloons Screenshot

Systemtek is proud to announce our latest website project for Skyline Balloons & Advertising Solutions. The outdoor advertising company wanted a new and improved website to showcase their wide range of products in categories like character balloons, sky dancers, sky busters and window graphics. The new website has large pictures of many of their products, and gives interesting industry facts and quotes on every page.

Another feature of this Naperville Web Design is the custom contact form that Skyline Balloons wanted to include on the website, so that any interested customers could request any product they wanted and send an email to Skyline Balloons.

Checkout this bright new, easy to navigate website and others on our Portfolios Page.

About Skyline Balloons:

Skyline Balloons & Advertising Solutions is a fully licensed, bonded and insured company focused on getting you noticed with a whole new shape to advertising. The cost effectiveness and return on investment makes their products the perfect advertising tool.

Then you definitely want to check this out: To add a real talking character on your web site and let him speaks for you!  It is the REAL PERSON that you are trying to attract so putting a real person on your web does make people feel refreshing and treated!

Check out our latest web site feature: Live web spokesperson that could let your web talk and sell product for you! Check us out if you would like your web site stands out and significantly increase your sales!

Having a real person walk onto your website is a new and powerful way to motivate your customers to take action. Using an Online Virtual Spokesperson on your website allows you to: introduce your home page, spice up your FAQ, guide traffic, drive call to action on lead forms, and create landing pages and tutorials. Tailor your message any way you want.

This type of online video advertising is also known as a Spokesperson Video, Virtual Spokesperson, Web Commercials, Video Salesperson, Internet Spokesperson and Web Spokesperson  just to name a few that will bring your website to life! Now you can have your own Spokesperson just like TV that represents your company’s website, products and services by capturing your visitor’s attention, delivering professional dialogue and turning them into paying customers. Imagine having a company website spokesperson 24/7 that Greets, Informs and Sell your products/services to visitors right from the website.

La Finesse Skin & Hair Care

We have recently completed the new website for La Finesse Skin & Hair Care. La Finesse is a line of products to keep your hair and skin looking beautiful. This beauty web design was made with a big, bright homepage image to showcase La Finesse’s products.

Products have been conveniently broken down into two different pages for skin or hair care. On those pages, visitors can view pictures of each product for sale, a detailed description and even purchase the products online.

Systemtek is currently working on other website design in Naperville and other cities in the Chicago area too. Stop by soon to see some of the other brand new website designs we have launched.

About La Finesse

The La Finesse Skincare and Haircare products were developed for the enhancement and revitalization of your skin and hair. The products are all natural and vitamin based for your personal well being, healthy appearance and are recommended for anti-aging.

www. llinternational.net

Optimize Your Twitter

If you have set up a Twitter account, you’ve probably seen how different people use it for business. There are some companies that stand out with great tweets and a large number of followers, and then others that you might follow for a few days and then lose interest. So what sets them apart? Here are some Twitter tips I like to make sure I’m thinking about to get followers and keep them by getting people to react to your posts.

Get new followers by:

• Promote your Twitter presence at the beginning so that you gather at least 50 quality followers
• Link your company homepage in your Twitter profile, don’t link your LinkedIn or FriendFeed etc.
• If your brand is already established, use your logo as your Twitter Avatar

Keep them by:

• Don’t link back to your website every time you use Twitter, keep it occasional
• Don’t flood your followers by tweeting dozens of times per hour
• Limit your private tweets to a reasonable percentage, so it stays relevant to your industry

Get reactions by:

• Spread news stories early so that your Twitter profile views increase
• Follow some popular Twitter users and socialize with them, even mention them on Twitter
• Give promotions and even freebies from your company

Get More Visitors!

Now that you have a great new web design for your company, you want to make sure people are actually visiting it. There are many ways to attract people to your website besides waiting on your search engine optimization efforts to bring you to the top of Google. Depending on your business, some methods of bringing more visitors to your website might be better than others. Here are a few ways we recommend driving more traffic to your website.

Social Media

The verdict is out: you need to be involved in the social media community! Remember, your goal with social media should be to get people to visit your actual website. By getting involved in the conversation on sites like Twitter and Facebook, you can discuss relevant information with people and start to develop groups that all share the same interest. Getting involved may take some time, but social media will only help your business as much as you let it. Facebook also has advertising functions that might allow your company the right exposure. It all depends on the market you are trying to attract and how many of them are using Facebook.

Blog

By having a blog for your company and updating it frequently, your website will have new, fresh content that the search engines like to see. Maybe more importantly though, you are sharing valuable information with people out there that you want to visit your website. You should also find other people’s blogs that have relevant information for your company. By following them, you will learn more useful tips and stay on top of the latest trends. It is a good idea to post comments on other blogs too, because that will get you involved in the conversation and help you grow valuable relationships. Some blogs even allow you to leave a link going back to your main website. Make sure your comments are of value though, because writing “Great post!” will not make people want to click on the link you provided for your website.

Google Adwords

Google is a powerful way to attract people to your website, even if your SEO doesn’t have you at the top of the keyword search results. By setting up Adwords for your company, you have the freedom to list your online advertisements how you want to. Your ad will appear at the top or the side of the search results page, in the area that says “Sponsored Links”. Adwords allows you to customize the ad, pay as much as you want to each month and make your advertisements appear for the keywords that you want. By using these targeted keywords, you can run very cost effective advertising online.

Other ways to get involved in online conversations and develop groups of people to communicate with include online article submitting sites like ezine.com, press releases and forums. There are a lot of people blogging and communicating on forums online. Start out by finding a few that are worth following and try adding a couple each week. By staying in contact with more and more people, you can watch the number of visitors to your site grow.

Lancome on Facebook

Unlike groups, Facebook fan pages are visible to unregistered people and are thus indexed (important for reputaion management, for example). They are great ways to promote yourself to the general public.

Facebook Pages are different than profiles. You have a profile for you, Jane Doe, but your business can’t have a profile — it can have a Page. A Page is a place to house all the pertinent information about your company. They’re so useful because you can include everything that relates to your business in one place with a built-in potential audience:

Here’s the #1 reason to have your own Facebook Page (as well as your own Profile):

More people can find out about your business because your Page gets indexed and is searchable inside and outside of Facebook.

Other reasons include:

* Because the number of Fans you can have is unlimited (whereas the Friend limit is 5,000).
* Activity on your Page helps increase what I call “viral visibility” on Facebook.
* You can establish your brand even further.

To create your Page scroll to the foot of any Facebook web page and click on Advertising, then click the button to Create Facebook Page.

Or, watch this video introduction then read the instructions below to get going with your Facebook Page!

Lugash Law Center

We are proud to announce the release of Lugash Law Center’s new website. This is the latest design for a law firm that we have added to our web design portfolio. The site uses an inviting picture of the San Diego skyline for this California based law firm. Visitors can find out everything the Lugash Law Center does for their clients at their seven pages of practice areas on the website.

Another great feature that the creative Naperville web site design company did was to include a News & Media page where stories about the Lugash Law Center in the News are listed, as well as a link to follow them on Twitter. Finally, the Application page allows specific users access to an application form.

To see more examples of law firm websites that we have designed in the past, visit our portfolio here.

About Lugash Law Center

The goal of the Lugash Law Center is to build long-lasting relationships with their Clients by providing the highest level of knowledge and service in the areas of business and real estate law. They provide expertise in negotiations, transactional and litigation work, as well as creative dispute resolution tactics to help avoid costly litigation.

www.lugashlawcenter.com

The Latest Business Social Media

We know social media takes a lot of time to stay on top of, but if you’re running your business and are using Facebook, Twitter and LinkedIn already, you’ll probably want to check these two out for the next step in your social media campaign. Our professional web design company is benefiting from more than just the basic social networking sites.

4. Biznik

Biznik.com is a fast-growing online community of entrepreneurs and small businesses dedicated to connecting and helping each other.

Why Use it:

• NOT “another LinkedIn clone”.Biznik is for people who are building real businesses, not looking for their next job.
• It’s for sharing ideas, not posting your resume. It’s the place where real conversations about small business and entrepreneurship are taking place.
• Local, face-to-face meeting to build real, lasting business relationships.

5.Google Connect

Here we talk about tons of different social networks, aiming in one single goal the to rank our web sites better in Google or to get more effective traffic from Google. What if Google itself is developing a social network? Although started low-key and only connected very limited web sites, you won’t be regret that you have read this post today!

Check out how Google Connect works below: