Online Trigger Advertising

March 13, 2013 By: admin Category: Marketing Tips

By Prince S Eric John 3-11-2013

Since the introduction of online marketing, promotion on the World Wide Web has become very popular. Online advertising is the fastest growing advertising medium in history. In fact, we can no longer imagine life without online advertising. Many organizations and companies have taken advantage of this as evidenced by the ads gracing many of the web pages you visit. Consumers can go to any search engine, type in the keyword they’re looking to be provided with a huge list of results.

It has become possible for any company to have an individualized web page on which to advertise, directly interact with customers and provide details about their services and products. Frequent updates, offers and discounts can be copied and pasted on site to snare visitor interest.

Because it is simple to reach any kind of audience with any kind of products or services, the possibility of neglect is always there. Based on this, online promotion is categorized into two kinds of marketing: lawful Internet marketing and unlawful Internet marketing.

Legal Internet marketing includes online advertising directories, e-mail promotion, and desktop promotion. Illegal promotion is more commonly known as bombarding. This is usually done by changing program configurations with the help of exterior programs causing pop-ups windows to be sent to a particular network or computer. The exterior programs are known as spyware or malware. Some of these are really harmful, the most famous being Trojan viruses, which are hard to uninstall or remove from your PC.

As technology improves, so to do the effects used to make marketing more interesting. Stunning colors, good web page structure and lots of creativity combined with Adobe Flash is the usual formula to style ads these days. Depending on the technological innovation being used, ads can be categorized into various groups:

• Banner ads are animated graphics shown on the web page usually created in HTML or Eudora. There is a wide range of ad types and sizes.
• Trick banner ad campaigns are banner ad campaigns that have extra discussion boxes and control buttons and are shown as an alert or error message.
• A pop-up is an ad shown in a new screen that covers up the web page Internet users were perusing. Pop-under marketing rises in another screen under the effective web page and can be seen after the present screen is either closed or reduced.
• Interstitial ads are those that are shown before being guided over to the desired web page.
• Wallpaper ads form the background of the web page.
• The ads that flow on the screen are known as sailing ads.
• Polite ads download on a low pace without disturbing the normal performing of the web page.
• An ad that grows larger and changes the material of the site being shown is known as growing ad.
• Advertisements that are shown in videos clip on a web page are known as videos clip ads.
There are many ways by which promotion spots can be purchased online such as CPM, CPV, CPC, CPA, CPL and CPO.
• CPM or price per mil indicates that the marketer is intended to pay for a particular variety of individuals to whom the marketing will be exposed.
• CPV or cost per view indicates that the marketer is intended to pay for the individuals to whom the marketing was delivered.
• CPC or cost per cost indicates paying for the variety of clicks on the ad by the visitor. Although the ad is on the web page, the amount is compensated only after the visitor clicks the ad URL.
• CPA or cost per action indicates the marketing creator bares all the charges of marketing, but is only compensated if the visitor clicks the ad and purchases an item or signs-up for an offer.
• CPL or cost per lead is similar to CPA, only the visitor doesn’t have to buy anything; he or she can apply to get regular updates and unique deals.
• CPO or cost per order is where the marketer pays every time the transaction is placed.

This post originally appeared on seo-news.com

Beyond SEO: The Real Benefits of Blogging for Your Business

January 02, 2013 By: admin Category: Marketing Tips

One of the most inexpensive and successful forms of advertising for a business is blogging. While a blog takes an initial investment of time – both to set up as well as in consistent posting – you can find many sites that will host and provide a layout for a blog for free. Using a blog benefits your business’ online presence. Initially, the idea behind blogging for businesses was that a blog would provide valuable promotion of websites through the use of SEO. However, now that Google has initiated Panda, SEO has lost its Midas touch. Blogs that post simply for the sake of SEO purposes without providing original and readable content are dinged and demoted in the all-influential Google rankings. So how can you ensure your blog isn’t lost in the World Wide Web.
Timing is Everything
The key to blogging is timing. You need to post on your blog a minimum of once per week. However, if you can post every weekday, you stand a much better chance of having your blog viewed by a wider audience. The optimal time to publish to a blog is midday from Tuesday to Thursday – this is the peak time of blog readership. Having a difficult time finding time each day to post? You can write and save a post and set it up to publish automatically at a particular time and date.
Self Promotion Versus Useful Content
Steer clear of total self promotion. The rule of thumb is that your blog should be 10 percent promotion and 90 percent useful content and cross promotion for other bloggers and websites. How can this benefit your business? By providing useful content for readers, such as vehicle weatherization tips on a car dealership blog, you attract and maintain a much larger reader base. People who are searching for these topics will be directed to your blog, whereas you would attract a much smaller audience if you were only blogging about your particular business.
Determining Useful Content

To determine what type of content would be useful for your blog posts, use LSI to discern the SEO keywords that are related to your business. For instance, commonly searched phrases used in SEO as related to sporting equipment could be the World Series, tennis rackets, or Eli Manning. Remember to use the keywords sparingly in your posts. Ideally you would use a keyword or phrase two to three times per 500-word post – once in the first sentence, once in the middle of the post and once in the last sentence.
Other Types of Content Include:
Seasonal topics, such as holiday activities and tips for special occasions, as they relate to your business. For example, a plumbing business could blog about what to do if your bathroom has an unexpected issue during the busy holiday party season.
• Your favorite recipes or food preparation tips as this is a hot topic of Internet searches.
• Personalized posts, such as your own experience with eating at restaurants in exotic or overseas locales if you own your own food delivery service or restaurant.
• Photo or video posts- blogs featuring images or video are much more likely to maintain a reader’s interest in comparison to verbose and lengthy written posts.
• Popular news stories as related to your business, such as an alligator found swimming in an outdoor pool for a business that is selling pool supplies.
Expand Your Network
Attract a greater audience by promoting other blogs that have similar interests as your own. This is a prime way to network your blog, allowing your viewership to grow exponentially and at a much greater rate than if you were blogging solo. How do you do this? Add to the conversation of other blogs by posting comments on those blogs, and then self promote by including a hyperlink to your own blog. Request to guest post on other blogs and accept guest posts to your own blog. This is a great way to expand your blogging network and increase the variety of content posted on your blog. Don’t forget to respond promptly to comments on your blog posts. This keeps readers and ensures they will return to read upcoming posts.
Blogging is all about getting your business website recognized by as many Web viewers as possible. Use these tips provided to benefit your blog and increase the number of viewers that stick around long enough to read through your posts, thereby improving your ratings with search engines. Do you have any advice regarding blogging for a business? Leave a comment below so to share your knowledge.
Key Takeaways:
• Blog at least once a week and publish your blog midday Tuesday to Thursday.
• Post comments on related blogs and become a guest blogger. Include a short bio and your business hyperlink and name when you do so.
• Provide valuable content to viewers so they read through your posts and revisit your blog in the future.
• Get personal by responding to comments left on your blog and by posting blog posts related to your own real life experiences.
This post originally appeared on seo-news.com

2013: The Year of Marketing Integration

December 31, 2012 By: admin Category: Marketing Tips

By: Uri Bar-Joseph, December 31, 2012

Even though a new year will begin in just a few hours, it still isn’t too late to get your marketing ducks in a row and leverage new and old channels to generate demand for your company in 2013. Here are five trends in the world of B2B marketing as we enter 2013 and where to focus your attention.

perpetual-motion-planets-2012

Image Credit: Pakalert Press

Nothing is New Under The Sun

The basic concepts of marketing, and specifically B2B marketing, haven’t changed (and probably never will). New channels, new tools, new platforms and new ideas, they are all new ways to achieve the same old goal – generate demand for your products and services.

Integrations

There are three levels of integrations you need to check out in 2013:

  • Channels: More channels will start to integrate and consolidate as offline and online begins to work in concert together and the integrations of channels become more possible through new tools and solutions.
  • Campaigns: Integrated campaigns will become the default for marketers who are trying to leverage content across multiple channels and make the most out of their media spend.
  • Tools: Tools will start to consolidate as more marketers look to streamline their process, cut operational costs (time and money) and leverage the effect of seeing all their campaigns, channels and data in one place.

Social Media Becomes Measurable, Predictable, and Accountable

Social media has been the darling of the media and the marketing space for the last two years, and adoption of social media activities has skyrocketed. If you are not doing something on social media, you are literally not doing your job.

As a result, we’ve seen tremendous improvements in the ability to track and measure social media activity in 2012 as well as the emergence of en entire market of social media tools, products and services.

With great power comes great responsibility. With social media’s grace period as the bright new star is coming to an end, in 2013 we’ll see companies change their tone about social media to require more accountability.

No longer will marketers be asked – “Are you on [enter your preferred social media channel]?” in 2013 they will be asked – “How many leads are you getting from [enter your preferred social media channel]?” or “What is the ROI of our [enter your preferred social media channel]?”

Sales Moves into Marketing

In the really old days – and I’m talking about the ancient days, like 3 years ago – leads were hard to get. “Skilled” sales reps handled every lead carefully, and B2B marketers were measured by their ability to generate leads.

In the last two years, especially thanks to SEO, social media, and content marketing, it has become relatively easy to generate leads; a lot of them. Consequently the quality of leads became questionable and the capacity of the sales team was tested.

To address these issues companies developed teams of lead qualifiers (inside sales teams or telemarketers) that took over the role of qualifying leads and became the connection between marketing and sales. Marketers begun measuring and being measured by a new set of acronyms like MQL (marketing qualified leads), SQL (sales qualified leads), SAL (sales accepted leads) and opportunities.

But since most of these stages are being determined by the work the lead qualifiers are doing, companies have started giving the responsibilities of these sales processes to marketers. In 2013, we will see even greater shift in marketing responsibilities to cover sales task.

Big Data: Measuring the Immeasurable; Analytics; Intelligence

flood-of-big-data

Image Credit: IBM Data Management Magazine

There’s no doubt that big data is a topic area that is getting huge attention from the biggest technology companies in the world. If you stop TiVo-ing through commercials during your favorite primetime TV show, you will immediately notice that they (IBM, HP, Google, Microsoft) are setting the stage for the next generation of big data applications.

As marketers – especially “marketing scientists” – data is life and the ability to track and measure every single pixel you put out there has become much easier over the last year. But in 2013 we will start seeing applications that can make sense out of the exabytes (1 million terabytes) of data and provide insight and intelligence that will help you make smarter decisions.

Mobile

Get on it. Now.

This post originally appeared on searchenginewatch.com


5 Common Facebook Marketing Mistakes

December 28, 2012 By: admin Category: Marketing Tips

By: Justin Lafferty, December 27, 2012

Odds are you’ve liked a page on Facebook only to regret it a few hours or a few days later. Maybe it keeps posting about itself, or there’s no relevant material out there. Don’t be that page. Kevin Mullett, a social media and search-engine-optimization expert and the director of product development for Cirrus ABS, talked with AllFacebook about the biggest mistakes he’s seen companies make on their Facebook pages. Don’t worry, there’s still time to change for the better.

1.No plan in place

Many brands or businesses can easily create Facebook pages, start pushing out content, and attempt to acquire fans, but they don’t have any kind of goal in mind. Is the Facebook page meant to build brand awareness, connect with fans, cultivate a following, or improve customer service? Much like how a football team has a game plan before a big competition, businesses should figure out what they want to do with their pages and start tailoring posts to that purpose.

Mullett talked with AllFacebook about how brands on Facebook can develop a clear marketing goal:

Before you can create a strategy, you have to understand what the objectives and the goals are. Why are you going to be on Facebook in the first place? It doesn’t matter what somebody has told you the reason that you should be on there: How are you going to actually make that be something that’s valuable to your company? The goal could be to be part of the community. The goal could be top-of-mind awareness — top-of-mind awareness only matters if it leads to business … It may be for customer service or providing a warmer interaction or better service to your clients. There has to be some kind of goal or objective.

After the company figures out the end goal for a Facebook page, then it can start figuring out the best way to get there, instead of taking a scattered approach toward several different objectives.

2. Assuming Facebook marketing is free

Facebook, in essence, is free. Despite the rumors that keep popping up every now and then, Facebook CEO and Co-Founder Mark Zuckerberg will not charge users a membership fee. However, as the old saying goes, it takes money to make money. If you’re just on Facebook to connect with friends and play FarmVille, there’s really no reason for you to pay.

But if you’re a business that is trying to acquire new fans (sales leads) and build a following, it’s going to take time — and, yes, money.

Mullett talked about the misconception that Facebook is free, so businesses shouldn’t allocate resources to market through the social network:

They figure that since it’s free, I can just test the waters, and if it fails, I haven’t really had any big cash outlay like I would with a TV commercial, or radio commercial, or brochures. What ends up happening is they end up self-defeating the strategy, goals, and objectives because they are expecting not to have to put any time, money, or effort into making it succeed.

3. Not giving users a reason to connect on Facebook

More businesses are becoming hip to Facebook, encouraging customers in print or TV ads and in their brick-and-mortar stores to like them on the social network. But then what?

Mullett told AllFacebook that many times, brands can put Facebook icons in newspaper ads or have little signs in the store with Facebook page addresses, but several companies don’t link their offline and online marketing efforts. It’s lazy to just tell a customer to like a brand on Facebook without informing them why they should do so:

An icon is a notification, not a call to action. How are you enticing people to join you and engage with you on a different platform than whatever they’re currently dealing with? If it’s on TV, what kind of a message brings them to Facebook and why? If it’s in printed material, what’s going to lead them to your Facebook page and why would they stay? Why would they come back? … It’s really important to connect those dots and make sure every employee is aware of where your Facebook page is and what value there is to the consumer by going there.

Mullett recommends that brands talk with (not to) customers and figure out what brought them to the Facebook page. Maybe users who saw the Facebook address on TV liked the page hoping to cash in on a discount, while those who saw a print ad are interested in learning more information about the product. People like a page for various reasons — find out why, then you can start to tailor posts to these groups.

4. Measuring the wrong things — or nothing at all

The most obvious, basic metric on a page — likes — is usually the first thing an amateur marketer loves to see. In the heyday of Facebook marketing, the conversation was largely built around getting likes at whatever cost. However, what good are a bunch of likes if the people behind them don’t engage or share? It’s like throwing a party where 100 people show up, but no one is talking to each other. It’s great that you got 100 people to the party, but it’s probably pretty dull and very few will stick around.

By embracing metrics such as people talking about this and reach, Facebook page administrators can discover how many people are seeing their posts and who is conversing about the brand.

Mullett talked about how while it’s simple to see likes and comments, the true statistics take a little bit of digging:

This is a really slippery slope because they like to measure the things that are easy to see, and unfortunately, on Facebook, that is likes, shares, and, to some degree, engagement. While those are not worthless metrics, and most people will agree that they’re not completely worthless metrics, they are not the ultimate thing that you’re trying to measure. We see this big extreme, where people either measure those items, which are not necessarily the right things to measure — like how many fans you have — or they just don’t measure anything at all. Ultimately you want to track it back to, “Is there an overall lift in business, in whatever business means to you?”

See mistake No. 1. If the goal of a Facebook page is to get people coming into the store, offer Facebook-exclusive discounts and see how many people come in to redeem them. Don’t be afraid to ask people what brought them to the store, or what attracted them to like the page. Mullett noted that the question, “How did you hear about us?” can generate some powerful and useful responses, but not enough people try this.

The numbers that are most relevant to your company’s goals are the ones that should hold the most weight. Even just paying attention to Facebook’s PTAT statistic and identifying brand ambassadors will help far more than simply counting likes.

5. Being too loud or boring

So you’ve got a Facebook page, and you know what you want to do with it. Great. Now figure out what kinds of posts are most relevant to your fan base and use them in a timely fashion. Many times, a user will like a page, then unlike it (or worse, report posts as spam) in a day or two if the page only brags about how awesome the company is, or if the content doesn’t jibe with the nature of the page.

Mullett talked about how brands should make sure they are posting relevant content, but not too often:

A common question that we ask clients when they’re wanting to increase their fan base and they’re wanting to get more likes, more engagement, more shares — “Would you follow your page?” And surprisingly, many businesses, say, “You know, I probably wouldn’t.” We ask them to fix the product first. The product is, in this case, what you’re producing. If the content that you’re producing isn’t resonating, if it is overly promotional — me, me, me! — then you need to switch up and you need to move to test content that may resonate with them, that does provide value and keeps them coming back.

Readers: What other Facebook marketing mistakes do you see commonly?

This post originally appeared on allfacebook.com


How To Make Your Blog Popular

December 27, 2012 By: admin Category: Marketing Tips

By: Larry Wensley, December 21, 2012

Bloggers from all over the globe are trying to find ways to make their blogs the one everyone wants to follow. Believe you me, that is no easy task.

Boring blogs attract little or no traffic. You can add fresh content daily, update and use your blogroll, syndicate the content of the blog with a RSS feed, tag your posts, use search engine optimization or use lots of links and trackbacks but all of that will be useless unless you have created a blog that is eye-catching, unique, crazy or controversial. So bloggers, do you want to know how to make your blog popular?

Blogging gossip

Blog readers love a little bit (or a lot!) of juicy gossip, so tantalize visitors to your blog by adding a little bit of personal information. We all love to know what other people are doing with their lives and we also want to know if their lives are more interesting than ours. Add some funny or slightly risky comments and invite readers to add their comments. When visitors write remarks then answer them and ask them questions, make them realize that you are interested in their lives. Celebrity gossip is always popular, so read up on the latest celeb news and gossip, add your thoughts and wait for others to add their thoughts.

Secret sharing on Blogs

We all have a few skeletons in the cupboard and it does no harm to share a few of your deepest secrets with other bloggers. OK, you don’t want the world to know your business but, in general, blogs have to have pulling power to attract readers. You may have a few hilarious life experiences that you are willing to share with your readers.

Blog A cartoon Strip

Newsprint readers love to follow the daily cartoon strips so if you could create a unique cartoon character and make a daily cartoon strip this may help you to gather regular followers. Sometimes it seems that the world is full of doom and gloom and deep and meaningful conversation, so it is amazing when we read or look at something that is fun. Look at some of the well-known comic strips and see if you can generate some ideas.

Agony Aunt Blogging

If you are a good listener, you could encourage followers to share their problems. We all love reading the problem pages in newspapers, so why not make your blog a place where readers can share their problems. Encourage all contributors to add their thoughts to each and every problem to create on-going blog conversations.

Interview Fellow Bloggers

Read some of the most popular blogs and see if you can arrange to interview those bloggers. If you manage to set up an interview with a popular blogger, post a record of the interview on your blog. Interviewing other bloggers will help you to understand why their blogs attract such a following, naturally it isn’t right to copy their ideas but it may offer you some inspiration.

Free Offers
Everyone loves getting something for nothing. Free downloads can be very tempting. Offer online tools, an eBook or create a free online class. However, if you are going to offer your readers a freebie, make sure the freebie is something good.

Blog About Competitions and Online Freebies

So many of us scour the Internet searching for printout money off coupons, voucher codes, bingo bonuses and free Sim card offers. If we have to look for hours to find these deals then it stands to reason that other Internet users are doing the same. Start adding these deals to your blog and update them on a daily basis – this will attract the bargain hunters to your blog. If you decide to promote special offers, you will need to update the blog daily to stay ahead of other sites.

Ask Other Bloggers for Their Advice

We all love to be asked for advice, so encourage other blog owners to offer you some of their words of wisdom. You may not want to take advantage of all of the advice but it is one way of encouraging others to read what you are writing. Don’t be afraid to make contact with other bloggers. If you read blogs that are particularly great then leave comments that invite answers. You will only make yourself known if you introduce yourself to others.

Obsession-Based Blog Chats

We all have hobbies, interests and obsessions, although some may be easier to chat about than others. It can be fun to compare notes. Loads of us are fascinated with celebrity fashion and plenty of us love to keep up-to-date with what the celebs are wearing. Are you obsessed with shoes or handbags? Do you purchase every new perfume on the market and do you love to chat with other like-minded people? It’s all about finding your niche, so invite any of your blog readers to reveal their obsessions and wait for the chat to start rolling in.

Blog your Weirdest Experience

Let’s face it, we have all had plenty of weird experiences – some have been far weirder than others. If something very bizarre has happened to you and you feel that you can share it with others, why not blog about it? People love hearing about unusual happenings, the weirder they are the better. Back the story up with pictures if you can.

If you really want to know how to make your blog popular, try introducing some of the ideas listed above. Blog readers don’t want to hear about the mundane things in life – they are reading blogs to escape the ordinary.

This post originally appeared on seo-news.com

10 Old SEO Methods You Need to Stop

December 26, 2012 By: admin Category: Marketing Tips, Web Design

By: Greg Habermann, December 26, 2012

old-bad-seo

I’m proud to say that I’ve never been responsible for a site that has been punished by any of the Google Panda/Penguin updates.

I’ve seen my fair share of Google fallout though, usually brought forth by someone after they’ve seen their traffic tank. They don’t know what happened, why, or much less how to fix it.

Truth be told, I’m surprised by how often I’ve been presented with this scenario. Every single time it’s boiled down to using bad SEO or outdated SEO tactics that they consider tried and true but are no longer valid.

As Mark Jackson stated in “7 Habits of Highly Effective SEO“:

While we must be aware, and understand, things like Google Panda/Penguin and other major changes in the algorithms, if we focus on doing “good marketing”, all other things should fall in line, and major algorithm changes shouldn’t be a concern.

And that’s the crux of the issue:

oldseobadmarketing

Here are 10 old SEO methods that I’ve seen come across my desk in the past two weeks and how you can do better.

1. Article Submissions

If the word “Ezine Articles” falls out of your mouth when you start talking about your SEO, you should just stop right there. Even before the Panda update, this really wasn’t the best use of your time and essentially was just a way to get some quick links back to your site.

Get this through your head: link building isn’t easy. It, like all things in optimization, takes time and effort.

Instead of going after easy links, why not work on building relationships with bloggers and work on writing guest posts that can add value to their site and community while benefiting you with exposure to their audience and possibly building a quality reference from an authoritative site.

2. Press Releases Without News

From a conversation I had last week:

“Well if free article submissions aren’t good, maybe I could do a press release instead?”
– “Do you have anything newsworthy?”
“Well, I don’t know but I need to get my name out and it would be a great chance to get some links from the news channels. I was thinking maybe doing 2 a month.”
– “No. Just.. No.”

Here’s the thing, you run a business, and kudos to you. According to Dun and Bradstreet there are an estimated 23 million small businesses in the United States as of 2010. I’m not saying that you’re not doing something that’s newsworthy, but just existing doesn’t qualify you.

Ask any public relations agency and they’ll be quick to tell you that there’s more to PR than just a press release. Kimberly Eberl, President of Motion PR in Chicago states:

Public relations is a conversation between a company and all of its different stakeholders. It encourages company transparency and works to the benefit of all parties. PR is about building awareness and leveraging relationships through various channels and markets.

Kinda sounds like link building, doesn’t it? Press releases for the sake of links alone is probably just as close to a waste of time as article submissions.

Remember, no quick fixes. Do something newsworthy and good. You’ll be helping someone else at that, in turn can help you with effective media relations and the links will follow.

3. Reciprical Linking & Link Exchanges

What is this, 2004? Link exchanges are just another way to try to take the work out of gaining links and earning trust by swapping links with another site.

Can you think of a more easily detectible signal that you could throw at a search engine to let them know you’re trying to get cheap, useless links?

Think of a link as an endorsement of sorts. A link should mostly be used when it makes sense and can help the visitor by pointing them to additional resources or related material.

If someone makes good content then that will help your readers or site visitors, then by all means link to them. That works the other way around too: *hint* *hint*

4. Creating Thin Content

This bad SEO technique just doesn’t want to die. I get it, old habits die hard. But friends, it’s time to move on.

We already know that great content can drive great links. Here are a few questions to ask yourself when looking at your content creation:

  • Are you outsourcing your content writing? If so, who is doing your writing? Is it the person most qualified to build out superb, link worthy content?
  • Who are you writing for and why? Are you writing for search engines or are you writing to build an audience? These shouldn’t be mutually exclusive things, by the way.
  • Do you feel like you’re writing the same thing over and over and over again and you’re so tired of it because there are only so many ways you can write about whatever it is that you sell? You’re likely doing it wrong. Sorry, but it’s the truth. Writing can indeed be tedious but think of the question above. If you can’t stand what your writing, what are the chances that others are going to think it’s great? Will they think it’s great enough to link to?

5. Losing Your Voice Through Automation

I’m not going to dive face first into the automated tools debate that constantly seems to circulate through the social media sphere. A tool to help streamline, disseminate content, and balance time can be just that, a tool.

Tools all have their purpose and can all be useful given the right circumstances. That said, you don’t saw a board with a hammer. Learn your tools. Use them, but use them wisely.

Social media, including your blog, is a way for you to build relationships. It can help you gain and keep customers or open new doors for the future.

Automation is often seen as an easy way out for companies that know they’re supposed to “be social” but they don’t want to be, they just know it’s “important” for some reason.

You’re not fooling anyone. Social media gives you a voice. Trying to take the easy way out is like putting your company on mute.

6. Ignoring Social Signals

Thankfully most blogs and websites nowadays have social sharing buttons of some sort. Unfortunately, many site owners aren’t paying attention to these social signals, what they mean, or their potential.

Let’s turn to Google’s CEO, Larry Page, to help me tell you to stop ignoring this:

In a recent Google earnings call, he was asked, “If you think of the future of Internet search three or four years out, how important will the social signal be and how important (will) personalization be?”

He responded by explaining how he might search for one of his friends who had a common name.

“For the first time, the search box isn’t really searching a string…it’s actually searching for that person that I know. Having real feedback from users…is very useful for search…we have a lot of those signals already, but we can always use more…we can always use better relevance and we can always use more data to generate that.”

7. Implementing Tactics without a Strategy

Truth be told #1-6 above all fit into this but I felt like this should have its own little mention. Why? Because this is a pattern by which a lot of people set out into SEO and it’s why old SEO methods are still being used. It’s also why so many people fail at marketing in general.

I can’t stress this enough: plan out a strategy and work the plan! Test all the time. Rinse. Repeat.

8. Focus on Rankings

I was handed a ranking report by an SEO the other day which they had run for their client of five years. It was 30 pages long and tracked hundreds of keyphrases.

I asked how this correlated to their analytics and how the traffic behaved since the client had felt that their sales were down. The SEO looked at me and said, “Umm. I don’t know if they have analytics on their site. Maybe I looked at it once… I’m not sure. But I’ve run ranking reports for them every month and they like that.”

Wow.

I know how alluring those ranking reports can be. I know you do work, and this is a nice little report that you can show your client or your boss that says “We’re number 1 in Google for ‘Blue Spandex Widgets For Sales in Wichita, KS’!!”

However it’s our job as an SEO to steer the conversation from the old way into a more meaningful one. If we don’t, we’re taking the path of least resistance and we truly aren’t helping ourselves or our clients.

9. Focusing on Google Only

You may have a problem that you’re not aware of yet because maybe everything is going along swimmingly. Go look at your stats, right now. How much of your organic traffic comes from Google? What percentage?

I know you wouldn’t put all of your retirement plan in one stock so why would you put so much at risk in your current life by keeping all your eggs in one basket. Create a diverse traffic portfolio.

Although geared towards the travel industry, I believe everyone who is thinking about this could benefit from reading: Getting Serious about Inbound Marketing

10. Ignoring Design

I have one last bone to pick with something that a lot of people don’t think of when it comes to SEO, but it fits and I’m tired of running into it. You know that website that you have? Oh, you helped design it? Yes, I see how that menu looks all cool. Flash, you don’t say?

Your website can say a lot about you and your brand. I know a lot of people pay a lot of good money for a site, only to have it be ugly as sin, non-functional, or not search engine friendly. This has been going on since I started working online and it’s not bound to stop anytime soon but I’m pleading with you to save yourself the time and money and headache:

The next time you go to build a site, hire a designer. Shop around. But when you find one that’s good, trust in them and their design work. They do this for a living and you don’t.

Guide your designer, but don’t do the designing. You didn’t hire them to just use tools you don’t understand. Allow them the freedom to make something great for you.

At the same time, you should also hire a great SEO. This person will work with the designer and the developer to ensure that what you end up with not only works to your needs but will do everything it needs to do in regards to the search engines as well.

Don’t settle for or ignore your website design. Your customers aren’t.

Google Running Feedback Experiment Similar to Human Quality Rater Test

December 19, 2012 By: admin Category: News

By: Matt McGee, December 19, 2012

Google Logo - Stock

Google has long asked searchers to provide feedback on the quality of its search results, and often runs a number of tests aimed at encouraging such feedback. The latest such experiment, which seems to have been live for at least a month or so, is a bit different because it asks searchers for feedback only on certain results.

Eli Schwartz recently shared with us a screenshot after doing a search for [product synonym]. As you can see below, Google is using the open space on the right of the results page to ask “Which result do you prefer?”

google-feedback-test

What’s most interesting is that Google isn’t asking for general feedback on the search results page as a whole; it’s specifically pulling out two of the results — and not the top two. In this case, Google is specifying the third and fourth links and asking the searcher to “visit both pages before choosing.”

That’s similar to the “side-by-side” tasks that Google’s army of human search quality raters often perform — a type of task that you can learn more about in these articles:

In that second article, you’ll find a screenshot of a “basic” side-by-side task that also asks the evaluator to view two specific pages and choose the better result.

The Street recently saw this same feedback form, and pointed out that the “Learn more” link at the bottom leads to a Google help page that says user feedback “will not directly influence the ranking of any single page,” and refers to how the data is used in conjunction with its “professional search evaluators.”

In a typical year, we experiment with tens of thousands of possible changes. These changes, whether minor or major, are tested extensively by professional search evaluators, who look at results and give us feedback, and “live traffic experiments” where we turn on a change for a portion of users. Testing helps us whittle down our list of changes to about 500 improvements per year.

Earlier this summer, Google was running a similar, but less specific, feedback test that asked searchers “How Satisfied Are You With These Results?” That survey asked for feedback on the full search results page.

Advantages of SEO Landing pages for Business Online

December 18, 2012 By: admin Category: Marketing Tips, Web Design

By: Sunny Popli, December 18, 2012

It is an undeniable fact that inbound marketing has played a major role in online businesses for the last few years. To be effective in this strategy, many website owners have realized the need to have properly-designed websites, coupled with effective landing pages. The design of the site must do two things: support lead generation campaigns and help in analyzing the traffic on the site. If the SEO landing pages are created properly, it will be quite easy converting those leads to sales.

What is SEO Landing Pages?

As its name suggests, a SEO landing page is the site page where the traffic lands. It may be a squeeze page, sales page or opt-in page. Whatever it may be, this is the very first page that a visitor will come to. From here, the visitor will be directed to all other pages of the site. The main purpose of creating a landing page is to attract both readers and search engine crawlers.

Advantage of SEO Landing Pages

Generally, lead generation campaigns and other marketing strategies help many businesses bring traffic to their websites. However, it is the SEO landing pages that will determine if the site will be able to convince these customers to stay and eventually purchase your products. Thus, your landing page must be something that will make the potential client want to browse the site.

SEO landing pages are important because they convince the prospective clients to take the necessary action. That action may be making a call, entering an e-mail address, registering for free trial services or going to other pages and making a purchase. In short, it is landing pages that can turn qualified leads into a sale. Without a proper SEO landing page, the entire online business empire can fall.

Tips in Creating SEO Landing Pages

SEO landing pages also play a major role in the success of your inbound marketing strategy. This page must be efficiently developed so you can track your business’ growth.

One way of making your SEO landing pages an effective online marketing tool is by offering some freebies when people sign up for your newsletter or promotional e-mails. Landing pages must also be professionally written – like a sales letter. It is not about the hard sale, it is about convincing customers to provide their information – and that can be just as important as making a sale.

Focus on how you can encourage them to download the free offer. Emphasize they need not pay anything to subscribe to the newsletter. Other than opt-in or squeeze page links and some terms and disclaimers, ensure there are no links on this page.

Understanding the Effectiveness of SEO Landing Pages

SEO landing pages have numerous benefits if done properly. Thus, it is very important that you are able to understand how effective your landing page is so that you can make some adjustments, if necessary. There are two main ways of landing optimization: multivariate testing and split testing.

Multivariate testing is simultaneous testing of different versions of the same element on the web page. This testing optimization is fast and will provide you with optimum landing page in just few days. This test is ideal for large websites.

Split testing is another feasible method of testing optimization for landing pages. In this method, the site owner needs to have two slightly different pages – your original page versus a redesigned page, for instance – tested at the same time. After testing, you will be able to identify which page works best. This may ideal for those with small traffic websites.

Search Engine Optimizations and Landing Pages

Testing how effective your landing pages are to web searchers is also important. Use long tail keywords so your site can jockey for top spots. Keywords must be included in header tags, the title and sprinkled throughout the body of your copy.

This post originally appeared on seo-news.com


Bing Adds People and Places to Snapshot

December 17, 2012 By: admin Category: News

By: Allison Howen, December 14, 2012

Bing’s Snapshot, which displays information such as maps, movie times and restaurant menus directly within search result pages, now includes two new categories – people and landmarks.

Snapshot is the middle column between Bing’s main search results and the social sidebar that resides on the right side of the results page. The feature, which was launched in June, displays relevant information related to search queries in order to make it easier for users to take actions, such as booking a hotel room, directly from the results page. However, according to Bing’s blog, the company ran thousands of experiments to determine what topics are most frequently searched for since the launch of Bing’s three-column redesign, and the data led Bing to include people and places to Snapshot’s functionality.

Now upon a search query for a famous person, celebrity or place, Bing displays relevant facts about the topic to make it easier for users to find exactly what they are looking for before clicking through to another website. Furthermore, Snapshot includes content such as reviews, movie trailers and links that make it easy for users to discover information with a glance or take actions, such as listen to or purchase music, with just one click.

It is also important to note that this isn’t the last update for Snapshot, because according to Bing’s blog, the company will be adding more categories in the coming weeks.

This post originally appeared on websitemagazine.com


Happy Holidays From the Systemtek Team

December 17, 2012 By: admin Category: News

Dear Reader,

All of us at Systemtek Technologies would like to take a moment to express our gratitude to our loyal customers, friends, and family.

As the Holiday Season is upon us, we find ourselves reflecting on the success of the past year. We hope that next year will be successful for you as well.

We wish you a very happy Holiday Season and a New Year filled with peace and prosperity.

Sincerely,

John Li
President/CEO
630-701-6163
johnli@systemtek.net
www.systemtek.net