A lot of our customers have asked us or struggled on purchasing a right domain name for their business.  The dilemma is to whether to associate it with what they are called, or what they do, if different?

Our answer always is, choose a domain name that is best suited for Search Engines.

Search Engines, such as Google, are the number one place to advertise products for your online business. Try to use the main keyword or phrase you’d like to optimize your entire site for. For example, if you specialize in selling jewelry, include the word jewelry in your domain name. If silver jewelry is all you sell, use the phrase silver jewelry. Don’t be too broad and at the same time, if you have a wide-ranging product base, don’t be too specific.

Tip one: Be search-engine freindly.

A suitable domain  can dramatically improve your chance being found by Google. Use the name of your business, rather than your company name.

For example, one of our customers is named Absolutely Chicago. If you do a

“www.absolutelychicago.com”,

neither Google nor the customer would know what specialize you are. The customer finally went for the

“www.chicagosegway.com”,

for which, her business can be recognized immediately.

Tip2: Keep it “short and sweet”.
The shorter the site name, the easier it is for a customer to type and most importantly, remember. This also means, the easier it is for that customer to refer other customers to your site. The internet is all about speed and convenience, so choose your domain name along those same lines. Make the process of referencing, and getting to your website as painless and effortless as possible for your new customer.

>>more coming……