Naperville Web Design

Get More Visitors!

Now that you have a great new web design for your company, you want to make sure people are actually visiting it. There are many ways to attract people to your website besides waiting on your search engine optimization efforts to bring you to the top of Google. Depending on your business, some methods of bringing more visitors to your website might be better than others. Here are a few ways we recommend driving more traffic to your website.

Social Media

The verdict is out: you need to be involved in the social media community! Remember, your goal with social media should be to get people to visit your actual website. By getting involved in the conversation on sites like Twitter and Facebook, you can discuss relevant information with people and start to develop groups that all share the same interest. Getting involved may take some time, but social media will only help your business as much as you let it. Facebook also has advertising functions that might allow your company the right exposure. It all depends on the market you are trying to attract and how many of them are using Facebook.

Blog

By having a blog for your company and updating it frequently, your website will have new, fresh content that the search engines like to see. Maybe more importantly though, you are sharing valuable information with people out there that you want to visit your website. You should also find other people’s blogs that have relevant information for your company. By following them, you will learn more useful tips and stay on top of the latest trends. It is a good idea to post comments on other blogs too, because that will get you involved in the conversation and help you grow valuable relationships. Some blogs even allow you to leave a link going back to your main website. Make sure your comments are of value though, because writing “Great post!” will not make people want to click on the link you provided for your website.

Google Adwords

Google is a powerful way to attract people to your website, even if your SEO doesn’t have you at the top of the keyword search results. By setting up Adwords for your company, you have the freedom to list your online advertisements how you want to. Your ad will appear at the top or the side of the search results page, in the area that says “Sponsored Links”. Adwords allows you to customize the ad, pay as much as you want to each month and make your advertisements appear for the keywords that you want. By using these targeted keywords, you can run very cost effective advertising online.

Other ways to get involved in online conversations and develop groups of people to communicate with include online article submitting sites like ezine.com, press releases and forums. There are a lot of people blogging and communicating on forums online. Start out by finding a few that are worth following and try adding a couple each week. By staying in contact with more and more people, you can watch the number of visitors to your site grow.

Bing to Power Yahoo Search

With the search engine and search advertising partnership in the works between Yahoo! and Microsoft, how much will your website have to adapt to a growing number of users trying to find you on something other than Google? Yahoo will soon incorporate Microsoft’s Bing technology as its default search engine, giving the pair almost 30% market share in US searches versus Google’s 65%.

So what does this mean for the effort you’ve put into making sure your creative web design stays on top of the search results? With Bing taking over Yahoo Search, it is going to be important for webmasters to be aware of the importance of Bing in the future. While optimizing for Bing is generally a good idea anyway, those who see a good deal of traffic from Yahoo! are going to have to make sure they pay attention to their Bing results now. Once the switch comes next year, your Yahoo Search results aren’t going to matter as much as your Bing ones.

The differences between ranking well in Google and in Bing are luckily not too far apart, but there are a few things that Bing holds more important. Domain age seems to play a stronger role in the search results for Bing, as well as the amount of text on your website. Unlike Google however, blogs linked to your website aren’t quite as important as on Google.

For all the concern over rankings out there and how to optimize for different search engines, it is important to remember that there are other aspects of bringing your company business through your website. Social media like Facebook and Twitter have been growing fast in the business world, and your company can draw in many visitors from these sites alone, without worrying about those people finding you on a search engine.

Nan Ke

Not Only does Google Maps Put you in front of millions of customer searching businesses in your area,  In addition,Google Maps is an important factor determining your web site’s ranking order in Google and other search engine results pages. And it usually takes 6-8 weeks for Google to acknowledge your listing-so act now!

Systemtek now ranks No.2 on the map of the Google search result page on the search term "Naperville Web Design" .

Here is a video step-by-step.

Video credit: Andew Wong 15