Naperville Web Design

Get More Visitors!

Now that you have a great new web design for your company, you want to make sure people are actually visiting it. There are many ways to attract people to your website besides waiting on your search engine optimization efforts to bring you to the top of Google. Depending on your business, some methods of bringing more visitors to your website might be better than others. Here are a few ways we recommend driving more traffic to your website.

Social Media

The verdict is out: you need to be involved in the social media community! Remember, your goal with social media should be to get people to visit your actual website. By getting involved in the conversation on sites like Twitter and Facebook, you can discuss relevant information with people and start to develop groups that all share the same interest. Getting involved may take some time, but social media will only help your business as much as you let it. Facebook also has advertising functions that might allow your company the right exposure. It all depends on the market you are trying to attract and how many of them are using Facebook.

Blog

By having a blog for your company and updating it frequently, your website will have new, fresh content that the search engines like to see. Maybe more importantly though, you are sharing valuable information with people out there that you want to visit your website. You should also find other people’s blogs that have relevant information for your company. By following them, you will learn more useful tips and stay on top of the latest trends. It is a good idea to post comments on other blogs too, because that will get you involved in the conversation and help you grow valuable relationships. Some blogs even allow you to leave a link going back to your main website. Make sure your comments are of value though, because writing “Great post!” will not make people want to click on the link you provided for your website.

Google Adwords

Google is a powerful way to attract people to your website, even if your SEO doesn’t have you at the top of the keyword search results. By setting up Adwords for your company, you have the freedom to list your online advertisements how you want to. Your ad will appear at the top or the side of the search results page, in the area that says “Sponsored Links”. Adwords allows you to customize the ad, pay as much as you want to each month and make your advertisements appear for the keywords that you want. By using these targeted keywords, you can run very cost effective advertising online.

Other ways to get involved in online conversations and develop groups of people to communicate with include online article submitting sites like ezine.com, press releases and forums. There are a lot of people blogging and communicating on forums online. Start out by finding a few that are worth following and try adding a couple each week. By staying in contact with more and more people, you can watch the number of visitors to your site grow.

The Latest Business Social Media

We know social media takes a lot of time to stay on top of, but if you’re running your business and are using Facebook, Twitter and LinkedIn already, you’ll probably want to check these two out for the next step in your social media campaign. Our professional web design company is benefiting from more than just the basic social networking sites.

4. Biznik

Biznik.com is a fast-growing online community of entrepreneurs and small businesses dedicated to connecting and helping each other.

Why Use it:

• NOT “another LinkedIn clone”.Biznik is for people who are building real businesses, not looking for their next job.
• It’s for sharing ideas, not posting your resume. It’s the place where real conversations about small business and entrepreneurship are taking place.
• Local, face-to-face meeting to build real, lasting business relationships.

5.Google Connect

Here we talk about tons of different social networks, aiming in one single goal the to rank our web sites better in Google or to get more effective traffic from Google. What if Google itself is developing a social network? Although started low-key and only connected very limited web sites, you won’t be regret that you have read this post today!

Check out how Google Connect works below:

Credit: Social Orgs, Nan Ke

“More time is now spent on social networking than on e-mail…..The rapidly evolving world of social networks and blogs has officially grown up.Yesterday(Sep 16th), Facebook just claimed that it has 300 million active monthly users globally, and is getting 3 million new users every WEEK.

One of the most valuable aspects of social media for business is the ability to learn more about our business partners, clients, and prospects from a “personal” perspective.  After all, social networking is all about building “relationships.”  Just as early CRM programs encouraged us to capture things like clients’ favorite sports, theatre interests, family info, etc., those personal elements are now freely available and readily broadcast.

There are thousands of social media out there. So what and where to start? Here our Naperville web design company has listed 5 social networks that would bring most boost to your businesses , within which the last 2 are especially for business users.

1.Twitter

Twitter is a social networking and micro-blogging service that allows its users to send and read each other users’ updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.

Why is it important?

• Communicate information about the company via a profile along with capability of using logo in each individual message (Tweet)
• Send messages instantaneously about new product development, events, and any significant news within the company
• Establish two way communication with any clients or customers or the general public in a new way

2. Linked In

The purpose of Linkedin is to allow registered users to maintain a list of contact details of people they know and trust in business. The people in the list are called Connections. Users can invite anyone (whether a site user or not) to become a connection.

What can it do?

• Set up organizational profile to establish company presence
• Create personal profile to establish identity
• Industry issues can be discussed to gain recognition and involvement of individual company represented
• Can join related groups to establish and grow relationships and find new business contacts

3.Facebook

In Facebook users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profiles to notify friends about themselves.  Company and organizational profiles can also be established.

Why use it?

• Increases awareness of companies and individuals
• Can create company profile to establish organizational presence
• Communicate with individuals and company at all levels
• Creates a place to become fans of the company and can get targeted messages

continued: 5 Most Useful Social Media for Small Business (2)

Follow Us on Twitter!

Now you can follow one of our designers on Twitter. Check it out and follow us to get cool design tips, website samples and connect with a lot of other great people too!

Want to connect with us on other sites? Systemtek is on Youtube, LinkedIn, MySpace, and Facebook as well.

Social Media is a great way to keep up with all the latest news and meet lots of new people. Hope to see you out there!