Credit: Vertical Response

Sizzling Summer Internet Marketing Tips (2): Generate Word of Mouth Marketing

Chances are your happiest customers are the best and cheapest marketing tool you have at your disposal. People who are already fanatical about your company’s products or services will be the first to tell their friends, coworkers, and personal network about the quality of service they receive. So here are a few ideas to get your best customers talking more about you:

• Ask customers to spread the word. Don’t be afraid to ask your most satisfied customers to tell their friends, colleagues, or family members about your business. Consider offering them some exclusive service or benefits that they can brag about to their friends; try a VIP email newsletter list that puts customers “in the know” about new products, sales or promotions before anyone else. Then add a link to every email marketing promotion you send that allows them to forward the message to a friend. Soon, their friends will want to get in on the action, your VIP list will grow, and so will your business.

• Give people something to talk about. One customer with a family-friendly restaurant started offering stroller valet. Word got out that not only could you enjoy a great meal there, but you could also bring your kids without worrying about inconveniencing other diners when deciding where to park the bulky stroller. This tactic is especially helpful in busy downtown locations or shopping areas. Another restaurant promotes Tuesday nights in the summer as “family night”. What was once a slow night for their kitchen now encourages local customers with children to come in and feel right at home. A preset kids’ menu and a few decibels noisier, now it’s the most popular place in town for the family crowd. As a side benefit, the customers without children, who appreciate a quiet meal, know to make plans for any other evening. Think about ways you could offer a memorable service experience and get people talking.
• Make it easy. If you’re selling products by mail or in stores, consider including something memorable or
noteworthy in the box or bag. It can be silly, inspirational, or whimsical, but it should remind them who
you are and that you offer more than your competitors. Better yet, include two items and ask them to
give one to a friend.

Sizzing Summer Internet Marketing Tips (1)

More Marketing Articles visit napervillemarketingideas.com

Share on Facebook

Credit:  Vertical Response
While summer can be a boom time if you’re selling ice cream or pool cleaning services, it can be a slow season for many businesses.But summer doesn’t have to mean lower revenues – it can be an excellent time to solidify existing customer relationships and take advantage of a slower pace to execute professional, tried and tested marketing techniques.

Been helped small business succeed on their online marketing ,  the following ideas gethered by us could help you to boost your business this summer for sizzling success.

1. Launch a Customer Win-Back Campaign

This approach ties into the notion of customer loyalty. While your competitors may be taking the summer season in stride, your message will resonate loud and clear. You miss them and want them back. To win back a previous customer, it’ll cost you less than acquiring a new one. Here are a few ideas to get you started:

• Send lapsed customers a self-addressed, stamped postcard for a survey. Find out why they’ve taken their business elsewhere. Was it a service or price issue? Is there something you can do to win them back? Just asking the question shows that you care and you’ll probably learn something new about your business in the process.

• Offer an incentive to come back.  Send them an email or postcard and offer them a discount off a product or service. It might be just the reminder that you mean what you say.

Create an alert in your survey if someone answers a question reflecting a poor service experience. If they come back, work extra hard to change their mind. The difference now is you know why they left in the first place.

…to be continued.

Share on Facebook