Social Bookmarking Builds Links

Here is the last installment of this three part series. Did you find this article from Greg Shuey interesting? There are so many ways to build links out there, and they can get overwhelming sometimes. Just keep in mind that link building is going to help you in the long run and make sure you manage the time you spend on link building effectively. Remember, design your website first with the user in mind and then for the search engines.

Submit Your Site To Local & Industry Specific Online Business Directories

Seek out local directories and directories that are specific to your business. Submit to these first and take your time filling out all of the information that they ask for. These will be some of your most valuable links since they are so relevant to your website and business. Make sure when someone searches for your Chicago area web design company they can find you.

Social Bookmarking

You can waste a lot of time social bookmarking if you are submitting to the wrong sites. I limit my social bookmarking to Mixx, Propeller and sometimes Kirtsy. The trick to social bookmarking is to not only bookmark your website, your blog posts, and other things related to your website, but bookmarking lots of different things that interest you, like experienced Chicago web designers.

Write An Article And Submit To Article Directories

Writing articles and submitting them to sites like Ezine Articles is a great way to get links back to your website. Take time to write a very detailed article about your industry and submit it to a few article directories like the ones I listed above. You will get links back to your website by properly using the author resource or bio box at the end of the article. You should tell a little about yourself and your company, while adding keyword rich anchor text links pointing back to your website.

Credit: Greg Shuey

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One of the biggest misconceptions with online marketing is that social media is only for large brands. Truthfully, a small business that invests its time wisely can improve customer (or client) loyalty and traditional word of mouth marketing efforts.

Social media is useful for almost every type of business. Cafes, retail stores, and even professional services can build their online reputation and increase trust. By taking advantage of social media, businesses can make themselves more accessible, more personable, and maintain long term connections. For a small business looking to increase referrals, social media can be a powerful tool.

Here are five ways small businesses can capitalize on this new form of marketing.

Why use social media?

Social Media for Small Businesses

The best way to illustrate why small businesses are using social media is with a story. Think back to the days of the wild west. In those days, towns had one general store, and the store owner knew everyone. People trusted him and knew what they were getting. Enter the industrial age, and efficiency trumped personalization. People didn’t mind where they bought from, as long as goods were cheap.

Now, that mentality has changed. Consumers are once again reverting to a need for personalization from businesses large and small. The need has been rekindled by the Internet and our ability to find anything we want, as well as a mistrust of advertising (think used cars salesmen).

We’ve reached a point where the consumer wants to know the store owner’s name and that he can be trusted. Small businesses must look beyond their want to grow into corporations, and instead focus on their core customers. Thanks to social media, we’re able to foster these relationships easily and quickly.

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By: Nan Ke

Client Name: The Linden Centre

Description: A Culture-Travel Center, running by several American Artists in YunNan, China.

Which Web Design do you like most?

Design A, B: Click Here

Design C:

Lindens Design C

Design D:

Lindens Web Design D

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By: Nan Ke

We’d like to listen to you! Here is an interesting web design case of us. Our Web Designer proposed  4  individual designs for our client.And guess which one did they pick? Tell us your pick  in the comments and we’ll reveal the answer later!

Client Name: The Linden Centre

Description: A Culture-Travel Center, running by several American Artists in YunNan, China.

The Linden Center in YunNan, a mysterious ancient land in Asia.

Design A:

Design A

Design B

Design B

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Illinois Secretary of State Jesse White wrote to congratulate the launch of Chinajournalus.com, a brand-new comprehensive web site  for Chinese Community in the Chicago Area.

“Your efforts in implementing this website”,  he commented, “will provide and greatly enhance news service and furnish quality and instructive information to the Chinese community in Chicago area and through out the United States and abroad.”

Chinajournalus.com is the web site initiated by China Journal, the US nation wide Chinese Newspaper and developed by Systemtek, the Chicago web design company

Click below to see the letter:

secretary-of-state-jesse-white-letter

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Tip 3: Make it relevant.
Make sure your domain name is relevant to what you are selling. This helps when customers search for products or services your site offers. This is where your common sense comes in handy. Think about your own ideal online shopping experience or if you haven’t experienced such yet, think about what you’d want that experience to resemble.
For example, if you wanted to buy a fishing lure, which site would you be more likely to take the time to visit, Site A or Site B?
Site A: www.fishinglures.com
Site B: www.bobsfishstuff.com
I’m sure you, like most internet shoppers, would more than likely opt for Site A.

Having a relevant domain name makes that site appear more significant and pertinent to exactly what the customer is looking for- saving wasted time and annoyance. With these tips in mind, let the search begin. And don’t forget the three S’s- Short, Smart, and Significant!

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Ecommerce Community & Nan Ke

A lot of our customers have asked us or struggled on purchasing a right domain name for their business.  The dilemma is to whether to associate it with what they are called, or what they do, if different?

Our answer always is, choose a domain name that is best suited for Search Engines.

Search Engines, such as Google, are the number one place to advertise products for your online business. Try to use the main keyword or phrase you’d like to optimize your entire site for. For example, if you specialize in selling jewelry, include the word jewelry in your domain name. If silver jewelry is all you sell, use the phrase silver jewelry. Don’t be too broad and at the same time, if you have a wide-ranging product base, don’t be too specific.

Tip one: Be search-engine freindly.

A suitable domain  can dramatically improve your chance being found by Google. Use the name of your business, rather than your company name.

For example, one of our customers is named Absolutely Chicago. If you do a

“www.absolutelychicago.com”,

neither Google nor the customer would know what specialize you are. The customer finally went for the

“www.chicagosegway.com”,

for which, her business can be recognized immediately.

Tip2: Keep it “short and sweet”.
The shorter the site name, the easier it is for a customer to type and most importantly, remember. This also means, the easier it is for that customer to refer other customers to your site. The internet is all about speed and convenience, so choose your domain name along those same lines. Make the process of referencing, and getting to your website as painless and effortless as possible for your new customer.

>>more coming……

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Legend Seekers Signs with Systemtek to Create New Website

Systemtek Technologies, the renowned Chicago Web Design company just formed a joint venture with Legend  Seekers, for the development of a new interactive genealogy website that set to launch the week of March 23.

The site aims to detect great family genealogy stories of everybody, and produce them into TV series. The website,then, could be the first and the largest online community of genealogy video sharing. The web development now is in its final stage as well as the Search Engine Optimization.

“This is a great opportunity for ordinary everyday people, like you and me,” said John Li, president of the web develop company, “the story my old auntie Anne told me could be produced into episodes and watched by millions.”

The new site will correspond with the Legend Seekers television series, which will begin airing on March 26th in select areas. The new website will include show schedules and the ability for anyone to submit their family story to be considered in a future episode.

About Legend Seekers: Legend Seekers probes deeply into the common bond shared by every American: Our own, unique family heritage! And, every week, our Host employs the art and science of genealogy to look back across time to uncover the often-startling and always-fascinating truth about one Seeker’s family legends.

With offices in Chicago and Naperville, Systemtek Technologies is a web design company that offers a wide variety of web development solutions to small and medium sized businesses. Our highly qualified website consultants, web designers, programmers and Internet marketing professionals offer the best tools to fit any company’s needs at an affordable web design cost. To learn more about Systemtek’s web design and see our client testimonials, visit www.systemtek.net or call (630) 781-6688.

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